{"id":67402,"date":"2025-12-26T13:37:31","date_gmt":"2025-12-26T17:37:31","guid":{"rendered":"https:\/\/richeskarayib.com\/?p=67402"},"modified":"2025-12-30T00:12:15","modified_gmt":"2025-12-30T04:12:15","slug":"touristriel-attractivite-industrielle","status":"publish","type":"post","link":"https:\/\/richeskarayib.com\/fr\/touristriel-attractivite-industrielle\/","title":{"rendered":"Martinique \u2013 Le touristriel, une autre lecture de l\u2019attractivit\u00e9"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"67402\" class=\"elementor elementor-67402\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7ca7ca1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7ca7ca1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cbdd002\" data-id=\"cbdd002\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-bc94849 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bc94849\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-61571e6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"61571e6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b6262e0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b6262e0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-cca29fd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cca29fd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-82cd8f9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"82cd8f9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0bfdc38\" data-id=\"0bfdc38\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2905651 elementor-widget elementor-widget-text-editor\" data-id=\"2905651\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">En Martinique, l\u2019attractivit\u00e9 touristique ne se joue plus uniquement sur les plages, les paysages ou le patrimoine culturel. Elle se construit aussi, dans les coulisses du territoire : celles des fili\u00e8res productives, des savoir-faire locaux et des infrastructures qui rendent possible un d\u00e9veloppement coh\u00e9rent. <\/span><span style=\"font-weight: 400;\">\u00c0 l\u2019occasion de la Semaine <a href=\"https:\/\/www.touristrieldemartinique.fr\/\" target=\"_blank\" rel=\"noopener nofollow\">touristrielle<\/a>, Rich\u00e8s Karayib s\u2019est int\u00e9ress\u00e9 \u00e0 une dynamique encore peu explor\u00e9e : l\u2019ouverture de sites industriels comme levier d\u2019attractivit\u00e9, en donnant \u00e0 voir, de mani\u00e8re concr\u00e8te, comment le territoire fonctionne r\u00e9ellement.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1cbf926 elementor-widget elementor-widget-text-editor\" data-id=\"1cbf926\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u00c0 l\u2019\u00e9chelle du territoire, cette dynamique s\u2019inscrit dans le cadre de l\u2019<a href=\"https:\/\/www.industrie.mq\/\" target=\"_blank\" rel=\"noopener nofollow\">AMPI<\/a> (Association Martiniquaise pour la Promotion de l\u2019Industrie). \u00c0 travers ses entreprises membres, dont <a href=\"https:\/\/www.touristrieldemartinique.fr\/batimat-recyclage\/\" target=\"_blank\" rel=\"noopener nofollow\">BATIMAT Recyclage<\/a>, elle d\u00e9ploie un cycle coh\u00e9rent alliant structuration des fili\u00e8res, ouverture des sites industriels et transmission des savoir-faire.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c582330 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c582330\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-296603a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"296603a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5a7397d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5a7397d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8b33b4b\" data-id=\"8b33b4b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-89dac4b elementor-widget elementor-widget-heading\" data-id=\"89dac4b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le touristriel : comprendre avant de consommer<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43a45ac elementor-widget elementor-widget-text-editor\" data-id=\"43a45ac\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Le mot touristriel prend ici tout son sens. Il d\u00e9signe une exp\u00e9rience de compr\u00e9hension du territoire, fond\u00e9e sur l\u2019ouverture, la p\u00e9dagogie et la mise en lisibilit\u00e9 des savoir-faire. <\/span><span style=\"font-weight: 400;\">Visiter un site industriel, c\u2019est accepter de d\u00e9placer son regard : s\u2019int\u00e9resser aux flux, aux mati\u00e8res, aux contraintes, aux choix techniques et environnementaux qui fa\u00e7onnent le territoire.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0dd06b9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0dd06b9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ed18053\" data-id=\"ed18053\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d2462fb elementor-widget elementor-widget-image\" data-id=\"d2462fb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"370\" src=\"https:\/\/richeskarayib.com\/wp-content\/uploads\/2025\/12\/20251121_085139-1024x473.jpg\" class=\"attachment-large size-large wp-image-67415\" alt=\"touristriel\" srcset=\"https:\/\/richeskarayib.com\/wp-content\/uploads\/2025\/12\/20251121_085139-1024x473.jpg 1024w, https:\/\/richeskarayib.com\/wp-content\/uploads\/2025\/12\/20251121_085139-300x139.jpg 300w, https:\/\/richeskarayib.com\/wp-content\/uploads\/2025\/12\/20251121_085139-768x355.jpg 768w, https:\/\/richeskarayib.com\/wp-content\/uploads\/2025\/12\/20251121_085139-1536x710.jpg 1536w, https:\/\/richeskarayib.com\/wp-content\/uploads\/2025\/12\/20251121_085139-1320x610.jpg 1320w, https:\/\/richeskarayib.com\/wp-content\/uploads\/2025\/12\/20251121_085139.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1f3de3c\" data-id=\"1f3de3c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0826c20 elementor-widget elementor-widget-image\" data-id=\"0826c20\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"370\" src=\"https:\/\/richeskarayib.com\/wp-content\/uploads\/2025\/12\/20251121_090307-1024x473.jpg\" class=\"attachment-large size-large wp-image-67419\" alt=\"touristriel\" srcset=\"https:\/\/richeskarayib.com\/wp-content\/uploads\/2025\/12\/20251121_090307-1024x473.jpg 1024w, https:\/\/richeskarayib.com\/wp-content\/uploads\/2025\/12\/20251121_090307-300x139.jpg 300w, https:\/\/richeskarayib.com\/wp-content\/uploads\/2025\/12\/20251121_090307-768x355.jpg 768w, https:\/\/richeskarayib.com\/wp-content\/uploads\/2025\/12\/20251121_090307-1536x710.jpg 1536w, https:\/\/richeskarayib.com\/wp-content\/uploads\/2025\/12\/20251121_090307-1320x610.jpg 1320w, https:\/\/richeskarayib.com\/wp-content\/uploads\/2025\/12\/20251121_090307.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-fd91f0b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fd91f0b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a659dfe\" data-id=\"a659dfe\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-550dba1 elementor-widget elementor-widget-image\" data-id=\"550dba1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"370\" src=\"https:\/\/richeskarayib.com\/wp-content\/uploads\/2025\/12\/20251121_091416-1024x473.jpg\" class=\"attachment-large size-large wp-image-67423\" alt=\"touristriel\" srcset=\"https:\/\/richeskarayib.com\/wp-content\/uploads\/2025\/12\/20251121_091416-1024x473.jpg 1024w, https:\/\/richeskarayib.com\/wp-content\/uploads\/2025\/12\/20251121_091416-300x139.jpg 300w, https:\/\/richeskarayib.com\/wp-content\/uploads\/2025\/12\/20251121_091416-768x355.jpg 768w, https:\/\/richeskarayib.com\/wp-content\/uploads\/2025\/12\/20251121_091416-1536x710.jpg 1536w, https:\/\/richeskarayib.com\/wp-content\/uploads\/2025\/12\/20251121_091416-1320x610.jpg 1320w, https:\/\/richeskarayib.com\/wp-content\/uploads\/2025\/12\/20251121_091416.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-518c434\" data-id=\"518c434\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e5dd57c elementor-widget elementor-widget-image\" data-id=\"e5dd57c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"370\" src=\"https:\/\/richeskarayib.com\/wp-content\/uploads\/2025\/12\/20251121_091401-1024x473.jpg\" class=\"attachment-large size-large wp-image-67427\" alt=\"touristriel\" srcset=\"https:\/\/richeskarayib.com\/wp-content\/uploads\/2025\/12\/20251121_091401-1024x473.jpg 1024w, https:\/\/richeskarayib.com\/wp-content\/uploads\/2025\/12\/20251121_091401-300x139.jpg 300w, https:\/\/richeskarayib.com\/wp-content\/uploads\/2025\/12\/20251121_091401-768x355.jpg 768w, https:\/\/richeskarayib.com\/wp-content\/uploads\/2025\/12\/20251121_091401-1536x710.jpg 1536w, https:\/\/richeskarayib.com\/wp-content\/uploads\/2025\/12\/20251121_091401-1320x610.jpg 1320w, https:\/\/richeskarayib.com\/wp-content\/uploads\/2025\/12\/20251121_091401.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-010e52d elementor-widget elementor-widget-text-editor\" data-id=\"010e52d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Pour <\/span><b>Charles Larcher<\/b><span style=\"font-weight: 400;\">, pr\u00e9sident de l\u2019AMPI, l\u2019enjeu est clair :<\/span><\/p><p><span style=\"font-weight: 400;\">\u00ab Ouvrir nos usines, c\u2019est permettre aux Martiniquais comme aux visiteurs de d\u00e9couvrir leur industrie, de rencontrer les salari\u00e9s et de comprendre les savoir-faire locaux. L\u2019industrie est un patrimoine, elle fait partie de l\u2019\u00e2me d\u2019un territoire. \u00bb<\/span><\/p><p><span style=\"font-weight: 400;\">Le touristriel n\u2019ajoute pas une offre de plus : <\/span><b>il enrichit l\u2019offre existante<\/b><span style=\"font-weight: 400;\">, en apportant de la coh\u00e9rence entre discours sur le tourisme durable et r\u00e9alit\u00e9 productive.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11e76d4 elementor-widget elementor-widget-image\" data-id=\"11e76d4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"509\" src=\"https:\/\/richeskarayib.com\/wp-content\/uploads\/2025\/12\/charles-larcher-1024x652.jpeg\" class=\"attachment-large size-large wp-image-67506\" alt=\"Charles Larcher\" srcset=\"https:\/\/richeskarayib.com\/wp-content\/uploads\/2025\/12\/charles-larcher-1024x652.jpeg 1024w, https:\/\/richeskarayib.com\/wp-content\/uploads\/2025\/12\/charles-larcher-300x191.jpeg 300w, https:\/\/richeskarayib.com\/wp-content\/uploads\/2025\/12\/charles-larcher-768x489.jpeg 768w, https:\/\/richeskarayib.com\/wp-content\/uploads\/2025\/12\/charles-larcher.jpeg 1213w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ceca32c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ceca32c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5a2e383\" data-id=\"5a2e383\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6cedf5f elementor-widget elementor-widget-heading\" data-id=\"6cedf5f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">BATIMAT Recyclage : ouvrir pour expliquer, pas pour s\u00e9duire<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-bc0026a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bc0026a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-420059a\" data-id=\"420059a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-99bfa51 elementor-widget elementor-widget-text-editor\" data-id=\"99bfa51\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Sur le terrain, <\/span><b>BATIMAT Recyclage<\/b><span style=\"font-weight: 400;\"> illustre parfaitement cette approche. <\/span><span style=\"font-weight: 400;\">Sp\u00e9cialis\u00e9e dans le recyclage des d\u00e9chets inertes du BTP, l\u2019entreprise transforme gravats, b\u00e9tons et mat\u00e9riaux issus de la d\u00e9construction en ressources r\u00e9utilisables, s\u2019inscrivant pleinement dans une logique d\u2019\u00e9conomie circulaire.<\/span><\/p><p><span style=\"font-weight: 400;\">Pour <\/span><b>Yannis Bride<\/b><span style=\"font-weight: 400;\">, responsable Qualit\u00e9, Hygi\u00e8ne, S\u00e9curit\u00e9 et Environnement, l\u2019ouverture du site ne r\u00e9pond pas \u00e0 une strat\u00e9gie touristique au sens strict :<\/span><\/p><p><span style=\"font-weight: 400;\">\u00ab On ouvre nos portes parce qu\u2019on n\u2019a rien \u00e0 cacher. Montrer nos process, expliquer comment on g\u00e8re les d\u00e9chets, comment on limite nos impacts, c\u2019est une mani\u00e8re de rendre notre action compr\u00e9hensible et visible. \u00bb<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3cc5b03 elementor-widget elementor-widget-text-editor\" data-id=\"3cc5b03\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Cette transparence suscite une curiosit\u00e9 : scolaires, \u00e9lus, professionnels, mais aussi visiteurs de passage. <\/span><span style=\"font-weight: 400;\">Une curiosit\u00e9 tourn\u00e9e vers la compr\u00e9hension des flux de d\u00e9chets et des choix structurants qui conditionnent la durabilit\u00e9 d\u2019une \u00eele.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-94f3a63 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"94f3a63\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-ec6c7c2\" data-id=\"ec6c7c2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ae2993b elementor-widget elementor-widget-image\" data-id=\"ae2993b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"370\" src=\"https:\/\/richeskarayib.com\/wp-content\/uploads\/2025\/12\/20251121_092627-1024x473.jpg\" class=\"attachment-large size-large wp-image-67411\" alt=\"touristriel\" srcset=\"https:\/\/richeskarayib.com\/wp-content\/uploads\/2025\/12\/20251121_092627-1024x473.jpg 1024w, https:\/\/richeskarayib.com\/wp-content\/uploads\/2025\/12\/20251121_092627-300x139.jpg 300w, https:\/\/richeskarayib.com\/wp-content\/uploads\/2025\/12\/20251121_092627-768x355.jpg 768w, https:\/\/richeskarayib.com\/wp-content\/uploads\/2025\/12\/20251121_092627-1536x710.jpg 1536w, https:\/\/richeskarayib.com\/wp-content\/uploads\/2025\/12\/20251121_092627-1320x610.jpg 1320w, https:\/\/richeskarayib.com\/wp-content\/uploads\/2025\/12\/20251121_092627.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9c88a89 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9c88a89\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-78cf5d1\" data-id=\"78cf5d1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ea2a5c1 elementor-widget elementor-widget-heading\" data-id=\"ea2a5c1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Attractivit\u00e9 territoriale : la cr\u00e9dibilit\u00e9 avant l\u2019image<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e305eee elementor-widget elementor-widget-text-editor\" data-id=\"e305eee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Le lien entre industrie et tourisme ne repose pas sur la mise en sc\u00e8ne, mais sur la <\/span><b>cr\u00e9dibilit\u00e9<\/b><span style=\"font-weight: 400;\">. <\/span><span style=\"font-weight: 400;\">Un territoire qui accueille des visiteurs tout en externalisant la gestion de ses d\u00e9chets, de ses mat\u00e9riaux ou de ses ressources perd en coh\u00e9rence. \u00c0 l\u2019inverse, une fili\u00e8re locale structur\u00e9e renforce la confiance et l\u2019image globale de la destination.<\/span><\/p><p><span style=\"font-weight: 400;\">\u00c0 l\u2019\u00e9chelle de la <a href=\"https:\/\/richeskarayib.com\/fr\/vol-direct-bordeaux-fort-de-france-corsair\/\" target=\"_blank\" rel=\"noopener\">Martinique<\/a>, cette logique d\u00e9passe largement le seul secteur du BTP. Agroalimentaire, \u00e9nergie, construction, recyclage : autant de domaines o\u00f9 l\u2019ouverture et la p\u00e9dagogie peuvent devenir <\/span><b>des leviers d\u2019attractivit\u00e9 indirects<\/b><span style=\"font-weight: 400;\">, en montrant que le territoire produit, transforme et innove.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0e3d62e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0e3d62e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-178d96c\" data-id=\"178d96c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9d9fec6 elementor-widget elementor-widget-image\" data-id=\"9d9fec6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"370\" src=\"https:\/\/richeskarayib.com\/wp-content\/uploads\/2025\/12\/20251121_091357-1024x473.jpg\" class=\"attachment-large size-large wp-image-67431\" alt=\"touristriel\" srcset=\"https:\/\/richeskarayib.com\/wp-content\/uploads\/2025\/12\/20251121_091357-1024x473.jpg 1024w, https:\/\/richeskarayib.com\/wp-content\/uploads\/2025\/12\/20251121_091357-300x139.jpg 300w, https:\/\/richeskarayib.com\/wp-content\/uploads\/2025\/12\/20251121_091357-768x355.jpg 768w, https:\/\/richeskarayib.com\/wp-content\/uploads\/2025\/12\/20251121_091357-1536x710.jpg 1536w, https:\/\/richeskarayib.com\/wp-content\/uploads\/2025\/12\/20251121_091357-1320x610.jpg 1320w, https:\/\/richeskarayib.com\/wp-content\/uploads\/2025\/12\/20251121_091357.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4d0a47e\" data-id=\"4d0a47e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b3218ba elementor-widget elementor-widget-image\" data-id=\"b3218ba\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"370\" src=\"https:\/\/richeskarayib.com\/wp-content\/uploads\/2025\/12\/20251121_090342-1024x473.jpg\" class=\"attachment-large size-large wp-image-67435\" alt=\"touristriel\" srcset=\"https:\/\/richeskarayib.com\/wp-content\/uploads\/2025\/12\/20251121_090342-1024x473.jpg 1024w, https:\/\/richeskarayib.com\/wp-content\/uploads\/2025\/12\/20251121_090342-300x139.jpg 300w, https:\/\/richeskarayib.com\/wp-content\/uploads\/2025\/12\/20251121_090342-768x355.jpg 768w, https:\/\/richeskarayib.com\/wp-content\/uploads\/2025\/12\/20251121_090342-1536x710.jpg 1536w, https:\/\/richeskarayib.com\/wp-content\/uploads\/2025\/12\/20251121_090342-1320x610.jpg 1320w, https:\/\/richeskarayib.com\/wp-content\/uploads\/2025\/12\/20251121_090342.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-103aced elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"103aced\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e34f9f4\" data-id=\"e34f9f4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c643e86 elementor-widget elementor-widget-heading\" data-id=\"c643e86\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Une dynamique carib\u00e9enne encore \u00e0 structurer<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c91fa0e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c91fa0e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-09f1308\" data-id=\"09f1308\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f783f1a elementor-widget elementor-widget-text-editor\" data-id=\"f783f1a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Les \u00e9changes men\u00e9s lors de la Semaine touristrielle ont \u00e9galement mis en lumi\u00e8re un enjeu plus large : <\/span><b>la coop\u00e9ration carib\u00e9enne<\/b><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Si les d\u00e9fis sont communs \u2014 gestion des d\u00e9chets, ressources limit\u00e9es, contraintes environnementales \u2014 les r\u00e9ponses restent souvent fragment\u00e9es, frein\u00e9es par les normes, les r\u00e9glementations et l\u2019absence de strat\u00e9gie partag\u00e9e.<\/span><\/p><p><span style=\"font-weight: 400;\">Pour l\u2019AMPI comme pour BATIMAT Recyclage, l\u2019ouverture des sites peut aussi devenir un <\/span><b>point de d\u00e9part pour des \u00e9changes professionnels r\u00e9gionaux<\/b><span style=\"font-weight: 400;\">, des benchmarks et, \u00e0 terme, des collaborations inter-\u00eeles. L\u00e0 encore, le touristriel agit comme un r\u00e9v\u00e9lateur : il cr\u00e9e des espaces de dialogue l\u00e0 o\u00f9 il n\u2019y avait jusque-l\u00e0 que des silos.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-64e663e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"64e663e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ac048fb\" data-id=\"ac048fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6809d86 elementor-widget elementor-widget-image\" data-id=\"6809d86\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"370\" src=\"https:\/\/richeskarayib.com\/wp-content\/uploads\/2025\/12\/20251121_090353-1024x473.jpg\" class=\"attachment-large size-large wp-image-67439\" alt=\"touristriel\" srcset=\"https:\/\/richeskarayib.com\/wp-content\/uploads\/2025\/12\/20251121_090353-1024x473.jpg 1024w, https:\/\/richeskarayib.com\/wp-content\/uploads\/2025\/12\/20251121_090353-300x139.jpg 300w, https:\/\/richeskarayib.com\/wp-content\/uploads\/2025\/12\/20251121_090353-768x355.jpg 768w, https:\/\/richeskarayib.com\/wp-content\/uploads\/2025\/12\/20251121_090353-1536x710.jpg 1536w, https:\/\/richeskarayib.com\/wp-content\/uploads\/2025\/12\/20251121_090353-1320x610.jpg 1320w, https:\/\/richeskarayib.com\/wp-content\/uploads\/2025\/12\/20251121_090353.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ff013bf\" data-id=\"ff013bf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-92d5ca3 elementor-widget elementor-widget-image\" data-id=\"92d5ca3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"370\" src=\"https:\/\/richeskarayib.com\/wp-content\/uploads\/2025\/12\/20251121_090532-1024x473.jpg\" class=\"attachment-large size-large wp-image-67443\" alt=\"touristriel\" srcset=\"https:\/\/richeskarayib.com\/wp-content\/uploads\/2025\/12\/20251121_090532-1024x473.jpg 1024w, https:\/\/richeskarayib.com\/wp-content\/uploads\/2025\/12\/20251121_090532-300x139.jpg 300w, https:\/\/richeskarayib.com\/wp-content\/uploads\/2025\/12\/20251121_090532-768x355.jpg 768w, https:\/\/richeskarayib.com\/wp-content\/uploads\/2025\/12\/20251121_090532-1536x710.jpg 1536w, https:\/\/richeskarayib.com\/wp-content\/uploads\/2025\/12\/20251121_090532-1320x610.jpg 1320w, https:\/\/richeskarayib.com\/wp-content\/uploads\/2025\/12\/20251121_090532.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-883b778 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"883b778\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-04e4433\" data-id=\"04e4433\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3cd0016 elementor-widget elementor-widget-heading\" data-id=\"3cd0016\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Montrer pour mieux accueillir<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2fd2142 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2fd2142\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-790a96d\" data-id=\"790a96d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fbbf595 elementor-widget elementor-widget-text-editor\" data-id=\"fbbf595\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Le touristriel r\u00e9v\u00e8le l\u2019industrie comme une composante vivante et lisible du territoire. <\/span><span style=\"font-weight: 400;\">Il contribue ainsi \u00e0 transformer le regard port\u00e9 sur la <a href=\"https:\/\/richeskarayib.com\/fr\/msc-croisieres-martinique-saison-2025-2026\/\" target=\"_blank\" rel=\"noopener\">Martinique<\/a>. <\/span><span style=\"font-weight: 400;\">En ouvrant leurs portes, des acteurs comme BATIMAT Recyclage, soutenus par la vision port\u00e9e par l\u2019AMPI, participent \u00e0 une attractivit\u00e9 plus mature, fond\u00e9e sur la compr\u00e9hension, la coh\u00e9rence et la responsabilit\u00e9. Une attractivit\u00e9 qui ne se contente pas de s\u00e9duire, mais qui <\/span><b>rassure, cr\u00e9dibilise et inspire<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">Dans une Cara\u00efbe en qu\u00eate de mod\u00e8les durables et adapt\u00e9s \u00e0 ses r\u00e9alit\u00e9s insulaires, cette approche pourrait bien devenir l\u2019un des marqueurs d\u2019un tourisme plus conscient \u2014 et d\u2019un d\u00e9veloppement territorial mieux assum\u00e9.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c9d5708 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c9d5708\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f856576\" data-id=\"f856576\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c731c95 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c731c95\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1841fe0\" data-id=\"1841fe0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9c42147 elementor-widget elementor-widget-heading\" data-id=\"9c42147\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQ<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1666ae5 elementor-widget elementor-widget-accordion\" data-id=\"1666ae5\" data-element_type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2341\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-2341\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Qu\u2019est-ce que le touristriel en Martinique ?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2341\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-2341\"><p><span style=\"font-weight: 400;\">Le touristriel d\u00e9signe une approche qui associe tourisme et industrie, en ouvrant des sites productifs afin de faire comprendre les savoir-faire, les contraintes et les choix qui structurent le territoire martiniquais.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2342\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-2342\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">En quoi le touristriel renforce-t-il l\u2019attractivit\u00e9 territoriale ?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2342\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-2342\"><p><span style=\"font-weight: 400;\">Le touristriel renforce l\u2019attractivit\u00e9 en apportant de la coh\u00e9rence entre discours sur le d\u00e9veloppement durable et r\u00e9alit\u00e9 productive. Il valorise la cr\u00e9dibilit\u00e9 du territoire avant l\u2019image, en montrant comment il produit, recycle et innove localement.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2343\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-2343\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Le touristriel s\u2019adresse-t-il uniquement aux touristes ?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2343\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-2343\"><p><span style=\"font-weight: 400;\">Non. Le touristriel s\u2019adresse aussi aux Martiniquais, aux scolaires, aux \u00e9lus et aux professionnels. Il favorise la compr\u00e9hension collective du fonctionnement du territoire et ouvre la voie \u00e0 des coop\u00e9rations locales et carib\u00e9ennes.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>En Martinique, l\u2019attractivit\u00e9 touristique ne se joue plus uniquement sur les plages, les paysages ou le patrimoine culturel. Elle se construit aussi, dans les coulisses du territoire : celles des fili\u00e8res productives, des savoir-faire locaux et des infrastructures qui rendent possible un d\u00e9veloppement coh\u00e9rent. \u00c0 l\u2019occasion de la Semaine touristrielle, Rich\u00e8s Karayib s\u2019est int\u00e9ress\u00e9 \u00e0 [&hellip;]<\/p>\n","protected":false},"author":662,"featured_media":67407,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1732],"tags":[808],"class_list":["post-67402","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tourisme","tag-martinique-fr"],"acf":[],"_links":{"self":[{"href":"https:\/\/richeskarayib.com\/fr\/wp-json\/wp\/v2\/posts\/67402","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/richeskarayib.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/richeskarayib.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/richeskarayib.com\/fr\/wp-json\/wp\/v2\/users\/662"}],"replies":[{"embeddable":true,"href":"https:\/\/richeskarayib.com\/fr\/wp-json\/wp\/v2\/comments?post=67402"}],"version-history":[{"count":0,"href":"https:\/\/richeskarayib.com\/fr\/wp-json\/wp\/v2\/posts\/67402\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/richeskarayib.com\/fr\/wp-json\/wp\/v2\/media\/67407"}],"wp:attachment":[{"href":"https:\/\/richeskarayib.com\/fr\/wp-json\/wp\/v2\/media?parent=67402"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/richeskarayib.com\/fr\/wp-json\/wp\/v2\/categories?post=67402"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/richeskarayib.com\/fr\/wp-json\/wp\/v2\/tags?post=67402"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}