{"id":68605,"date":"2026-01-22T11:46:58","date_gmt":"2026-01-22T15:46:58","guid":{"rendered":"https:\/\/richeskarayib.com\/?p=68605"},"modified":"2026-01-23T04:01:39","modified_gmt":"2026-01-23T08:01:39","slug":"rhum-clement-livre-bouteille-histoire","status":"publish","type":"post","link":"https:\/\/richeskarayib.com\/fr\/rhum-clement-livre-bouteille-histoire\/","title":{"rendered":"Martinique &#8211; Rhum Cl\u00e9ment : Le livre d&#8217;une \u00e9pop\u00e9e, la bouteille d&#8217;une renaissance"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"68605\" class=\"elementor elementor-68605\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7ca7ca1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7ca7ca1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cbdd002\" data-id=\"cbdd002\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-bc94849 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bc94849\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-61571e6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"61571e6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b6262e0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b6262e0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-cca29fd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cca29fd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a6d4222 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a6d4222\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ea27f09\" data-id=\"ea27f09\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-25c3156 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"25c3156\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-aac779c\" data-id=\"aac779c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-612550d elementor-widget elementor-widget-text-editor\" data-id=\"612550d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Le 21 janvier 2026, dans la biblioth\u00e8que de l\u2019habitation Cl\u00e9ment, Rhum Cl\u00e9ment a d\u00e9voil\u00e9 bien plus qu&#8217;un livre et une bouteille. C&#8217;est 150 ans d&#8217;histoire martiniquaise qui se racontent, se transmettent et se r\u00e9inventent.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e1fea79 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e1fea79\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6d0be76\" data-id=\"6d0be76\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a310b25 elementor-widget elementor-widget-heading\" data-id=\"a310b25\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Quand le temps long devient un manifeste\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bbb62ae elementor-widget elementor-widget-text-editor\" data-id=\"bbb62ae\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Il y a des histoires qu&#8217;on ne peut pas raconter \u00e0 la va-vite. Celle du <\/span><a href=\"https:\/\/www.rhum-clement.com\/\" target=\"_blank\" rel=\"noopener nofollow\"><b>Rhum Cl\u00e9ment<\/b><\/a><span style=\"font-weight: 400;\"> en fait partie. Quatre ans de travail. Des greniers fouill\u00e9s, des caves explor\u00e9es, des albums de famille exhum\u00e9s. Des descendants de la famille Cl\u00e9ment retrouv\u00e9s aux quatre coins du monde pour qu&#8217;ils racontent, qu&#8217;ils transmettent cette m\u00e9moire orale qui risquait de s&#8217;\u00e9teindre.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b912a17 elementor-widget elementor-widget-text-editor\" data-id=\"b912a17\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">&#8220;On a d\u00e9couvert avec effroi qu&#8217;on n&#8217;avait pas \u00e9norm\u00e9ment d&#8217;archives finalement&#8221;, confie <\/span><b>Gr\u00e9goire Gueden<\/b><span style=\"font-weight: 400;\">, directeur des activit\u00e9s Rhum de GBH. &#8220;Il a fallu aller voir les descendants, voir les acteurs encore vivants de cette histoire, les faire parler avec le micro, \u00e9crire, transcrire.&#8221;<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9fc73e8 elementor-widget elementor-widget-text-editor\" data-id=\"9fc73e8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Le r\u00e9sultat : <\/span><b>&#8220;Rhum Cl\u00e9ment : Une histoire de familles&#8221;<\/b><span style=\"font-weight: 400;\">, avec un S. Parce qu&#8217;il ne s&#8217;agit pas d&#8217;une seule lign\u00e9e, mais de plusieurs familles martiniquaises qui se sont succ\u00e9d\u00e9 \u00e0 la destin\u00e9e de cette entreprise fond\u00e9e en 1887.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-d04d7d0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d04d7d0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-92a5d2e\" data-id=\"92a5d2e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b4d8103 elementor-widget elementor-widget-image\" data-id=\"b4d8103\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"370\" src=\"https:\/\/richeskarayib.com\/wp-content\/uploads\/2026\/01\/20260121_165026-1024x473.jpg\" class=\"attachment-large size-large wp-image-68629\" alt=\"Rhum Cl\u00e9ment\" srcset=\"https:\/\/richeskarayib.com\/wp-content\/uploads\/2026\/01\/20260121_165026-1024x473.jpg 1024w, https:\/\/richeskarayib.com\/wp-content\/uploads\/2026\/01\/20260121_165026-300x139.jpg 300w, https:\/\/richeskarayib.com\/wp-content\/uploads\/2026\/01\/20260121_165026-768x355.jpg 768w, https:\/\/richeskarayib.com\/wp-content\/uploads\/2026\/01\/20260121_165026-1536x710.jpg 1536w, https:\/\/richeskarayib.com\/wp-content\/uploads\/2026\/01\/20260121_165026-1320x610.jpg 1320w, https:\/\/richeskarayib.com\/wp-content\/uploads\/2026\/01\/20260121_165026.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ee72354 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ee72354\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c59d6fe\" data-id=\"c59d6fe\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ddc6a1e elementor-widget elementor-widget-heading\" data-id=\"ddc6a1e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Hom\u00e8re Cl\u00e9ment: plus qu'un nom, une figure<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e57451f elementor-widget elementor-widget-text-editor\" data-id=\"e57451f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Tout commence avec un homme. <\/span><b>Hom\u00e8re Cl\u00e9ment<\/b><span style=\"font-weight: 400;\">. Pas un industriel ordinaire, mais un m\u00e9decin profond\u00e9ment impliqu\u00e9 socialement. En 1887, il rach\u00e8te trois domaines \u00e0 la barre du tribunal. Ces terres deviennent l&#8217;<a href=\"https:\/\/www.rhum-clement.com\/habitation\/\" target=\"_blank\" rel=\"noopener nofollow\">Habitation Cl\u00e9ment<\/a>. La route principale du Fran\u00e7ois porte son nom. Ce n&#8217;est pas anodin.<\/span><\/p><p><span style=\"font-weight: 400;\">Son fils <\/span><b>Charles<\/b><span style=\"font-weight: 400;\"> prend ensuite les r\u00eanes, d\u00e9veloppe le vieillissement du rhum, ouvre l&#8217;entreprise \u00e0 l&#8217;international. Il construit la marque tout en restant profond\u00e9ment ancr\u00e9 dans le territoire. Membre du <\/span><b>Coderum,<\/b><span style=\"font-weight: 400;\"> d\u00e9fenseur du rhum martiniquais, il organise de grandes soir\u00e9es \u00e0 l&#8217;Habitation. Il fait rayonner.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50a44c9 elementor-widget elementor-widget-text-editor\" data-id=\"50a44c9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Puis vient la troisi\u00e8me g\u00e9n\u00e9ration Cl\u00e9ment, avant qu&#8217;en 1987-1988, la famille ne d\u00e9cide de c\u00e9der l&#8217;entreprise\u00a0 \u00e0 une condition non n\u00e9gociable : que le nom Cl\u00e9ment soit pr\u00e9serv\u00e9, que le site et la marque continuent de vivre.<\/span><\/p><p><span style=\"font-weight: 400;\">C&#8217;est la famille <\/span><b>Hayot,<\/b><span style=\"font-weight: 400;\"> \u00e0 travers le groupe GBH, qui reprend le flambeau. <\/span><span style=\"font-weight: 400;\">Et l\u00e0, pas de table rase. Au contraire : la famille Hayot inscrit son action dans la continuit\u00e9. L&#8217;Habitation reste l&#8217;Habitation Cl\u00e9ment. Le nom perdure. Le site s&#8217;agrandit, s&#8217;embellit, mais sans jamais renier ce qui a \u00e9t\u00e9 construit.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-82cd8f9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"82cd8f9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0bfdc38\" data-id=\"0bfdc38\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7d292fe elementor-widget elementor-widget-heading\" data-id=\"7d292fe\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Un livre qui refuse d'\u00eatre fig\u00e9<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e337bf elementor-widget elementor-widget-text-editor\" data-id=\"8e337bf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">&#8220;On a voulu ce livre non pas comme un livre fig\u00e9 d&#8217;histoire, parce que ce n&#8217;est pas suffisamment int\u00e9ressant&#8221;, explique Gr\u00e9goire Gueden. &#8220;On a voulu qu&#8217;il soit vivant comme l&#8217;entreprise.&#8221;<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d1517d elementor-widget elementor-widget-text-editor\" data-id=\"2d1517d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Le livre ne se contente pas de raconter le pass\u00e9. Il parle du pr\u00e9sent : les 100 collaborateurs qui font vivre le <\/span><a href=\"https:\/\/richeskarayib.com\/fr\/canne-a-sucre-rhum-heritage-culturel-blog-rk\/\" target=\"_blank\" rel=\"noopener\"><b>Rhum Cl\u00e9ment<\/b><\/a><span style=\"font-weight: 400;\">\u00a0 aujourd&#8217;hui, dans tous les m\u00e9tiers:\u00a0 production, marketing, finance, commerce. Il parle de l&#8217;Habitation Cl\u00e9ment, monument historique qui re\u00e7oit 250 000 visiteurs par an. Il parle de la <a href=\"https:\/\/www.fondation-clement.org\/\" target=\"_blank\" rel=\"noopener nofollow\">Fondation Cl\u00e9ment<\/a> et de son partenariat avec le Grand Palais, permettant \u00e0 30 000 scolaires martiniquais de voir des \u0153uvres d&#8217;artistes carib\u00e9ens et europ\u00e9ens.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d049a12 elementor-widget elementor-widget-image\" data-id=\"d049a12\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"370\" src=\"https:\/\/richeskarayib.com\/wp-content\/uploads\/2026\/01\/20260121_165357-1024x473.jpg\" class=\"attachment-large size-large wp-image-68649\" alt=\"Rhum Cl\u00e9ment\" srcset=\"https:\/\/richeskarayib.com\/wp-content\/uploads\/2026\/01\/20260121_165357-1024x473.jpg 1024w, https:\/\/richeskarayib.com\/wp-content\/uploads\/2026\/01\/20260121_165357-300x139.jpg 300w, https:\/\/richeskarayib.com\/wp-content\/uploads\/2026\/01\/20260121_165357-768x355.jpg 768w, https:\/\/richeskarayib.com\/wp-content\/uploads\/2026\/01\/20260121_165357-1536x710.jpg 1536w, https:\/\/richeskarayib.com\/wp-content\/uploads\/2026\/01\/20260121_165357-1320x610.jpg 1320w, https:\/\/richeskarayib.com\/wp-content\/uploads\/2026\/01\/20260121_165357.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1cbcdee elementor-widget elementor-widget-text-editor\" data-id=\"1cbcdee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Il parle aussi de ce moment symbolique o\u00f9 Aim\u00e9 C\u00e9saire a plant\u00e9 un court-baril sur le site, geste d&#8217;unit\u00e9 puissant dans la soci\u00e9t\u00e9 martiniquaise. Et puis, il rend hommage aux barmans du monde entier: de Sydney \u00e0 Tokyo, de New York \u00e0 Londres \u2013 qui font rayonner le rhum Cl\u00e9ment dans leurs cr\u00e9ations.<\/span><\/p><p><span style=\"font-weight: 400;\">&#8220;Dans une vingtaine ou une trentaine d&#8217;ann\u00e9es, je fais le v\u0153u qu&#8217;une autre \u00e9quipe vienne enrichir ce livre d&#8217;une cinquantaine de pages pour que l&#8217;histoire continue&#8221;, esp\u00e8re Gr\u00e9goire Gueden.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8473ad0 elementor-widget elementor-widget-image\" data-id=\"8473ad0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"370\" src=\"https:\/\/richeskarayib.com\/wp-content\/uploads\/2026\/01\/Charles-Larcher-Directeur-General-de-Clement-1024x473.jpg\" class=\"attachment-large size-large wp-image-68617\" alt=\"Rhum Cl\u00e9ment\" srcset=\"https:\/\/richeskarayib.com\/wp-content\/uploads\/2026\/01\/Charles-Larcher-Directeur-General-de-Clement-1024x473.jpg 1024w, https:\/\/richeskarayib.com\/wp-content\/uploads\/2026\/01\/Charles-Larcher-Directeur-General-de-Clement-300x139.jpg 300w, https:\/\/richeskarayib.com\/wp-content\/uploads\/2026\/01\/Charles-Larcher-Directeur-General-de-Clement-768x355.jpg 768w, https:\/\/richeskarayib.com\/wp-content\/uploads\/2026\/01\/Charles-Larcher-Directeur-General-de-Clement-1536x710.jpg 1536w, https:\/\/richeskarayib.com\/wp-content\/uploads\/2026\/01\/Charles-Larcher-Directeur-General-de-Clement-1320x610.jpg 1320w, https:\/\/richeskarayib.com\/wp-content\/uploads\/2026\/01\/Charles-Larcher-Directeur-General-de-Clement.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Gr\u00e9goire Gueden,  Responsable spiritueux groupe<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c582330 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c582330\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-296603a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"296603a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5a7397d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5a7397d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8b33b4b\" data-id=\"8b33b4b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-89dac4b elementor-widget elementor-widget-heading\" data-id=\"89dac4b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Une nouvelle bouteille, trois ans de gestation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-95aa690 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"95aa690\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-ae7c4fc\" data-id=\"ae7c4fc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-819dd2d elementor-widget elementor-widget-text-editor\" data-id=\"819dd2d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Pendant que le livre prenait forme, un autre projet avan\u00e7ait: repenser la bouteille de rhum vieux Cl\u00e9ment. Trois ans de travail. Chaque d\u00e9tail pens\u00e9.<\/span><\/p><p><span style=\"font-weight: 400;\">&#8220;\u00c9tant finalement un des ambassadeurs de la Martinique, \u00e7a nous paraissait important pour nous d&#8217;\u00eatre propri\u00e9taire de notre forme de bouteille&#8221;, explique <\/span><b>Edlynn Bethel<\/b><span style=\"font-weight: 400;\">, responsable marketing.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba00f37 elementor-widget elementor-widget-image\" data-id=\"ba00f37\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"370\" src=\"https:\/\/richeskarayib.com\/wp-content\/uploads\/2026\/01\/Edlynn-Bethel-Responsable-Marketing-1024x473.jpg\" class=\"attachment-large size-large wp-image-68621\" alt=\"Rhum Cl\u00e9ment\" srcset=\"https:\/\/richeskarayib.com\/wp-content\/uploads\/2026\/01\/Edlynn-Bethel-Responsable-Marketing-1024x473.jpg 1024w, https:\/\/richeskarayib.com\/wp-content\/uploads\/2026\/01\/Edlynn-Bethel-Responsable-Marketing-300x139.jpg 300w, https:\/\/richeskarayib.com\/wp-content\/uploads\/2026\/01\/Edlynn-Bethel-Responsable-Marketing-768x355.jpg 768w, https:\/\/richeskarayib.com\/wp-content\/uploads\/2026\/01\/Edlynn-Bethel-Responsable-Marketing-1536x710.jpg 1536w, https:\/\/richeskarayib.com\/wp-content\/uploads\/2026\/01\/Edlynn-Bethel-Responsable-Marketing-1320x610.jpg 1320w, https:\/\/richeskarayib.com\/wp-content\/uploads\/2026\/01\/Edlynn-Bethel-Responsable-Marketing.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Edlynn Bethel, Responsable Marketing<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91e3233 elementor-widget elementor-widget-text-editor\" data-id=\"91e3233\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La nouvelle bouteille est plus \u00e9lanc\u00e9e, plus moderne. Le poids du verre a \u00e9t\u00e9 all\u00e9g\u00e9 de 23% dans une d\u00e9marche \u00e9co-responsable. Les mati\u00e8res s\u00e8ches: encre, papier ont \u00e9t\u00e9 sourc\u00e9es pour r\u00e9duire l&#8217;impact environnemental.<\/span><\/p><p><span style=\"font-weight: 400;\">Mais surtout, une r\u00e9volution symbolique : <\/span><b>le vert embl\u00e9matique de Cl\u00e9ment appara\u00eet enfin sur la bouteille de rhum vieux<\/b><span style=\"font-weight: 400;\">. Ce vert qui fait le lien entre la canne \u00e0 sucre, le rhum blanc et le rhum vieux. Le continuum est d\u00e9sormais visible.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5cfd879 elementor-widget elementor-widget-text-editor\" data-id=\"5cfd879\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">&#8220;Nous avons la couleur verte, symbolisant la marque Cl\u00e9ment, qui appara\u00eet sur cette bouteille pour la premi\u00e8re fois&#8221;, souligne Charles Larcher, directeur g\u00e9n\u00e9ral de Rhum Cl\u00e9ment. &#8220;Il \u00e9tait pour nous tr\u00e8s important de faire en sorte qu&#8217;il y ait un continuum entre la canne \u00e0 sucre, le rhum blanc et le rhum vieux.&#8221;<\/span><\/p><p><span style=\"font-weight: 400;\">La bouteille est aussi con\u00e7ue pour les barmans : plus \u00e9lanc\u00e9e, meilleure prise en main pour les gestes techniques de la mixologie. Parce que le <\/span><b>Rhum Cl\u00e9ment<\/b><span style=\"font-weight: 400;\"> est &#8220;la marque de rhum agricole la plus impliqu\u00e9e dans la mixologie au niveau mondial&#8221;, selon Charles Larcher.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2c060f5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2c060f5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-359f969\" data-id=\"359f969\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-808b8b3 elementor-widget elementor-widget-heading\" data-id=\"808b8b3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">L'excellence martiniquaise comme projet<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c9cb71 elementor-widget elementor-widget-text-editor\" data-id=\"3c9cb71\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Ce qui frappe dans cette double annonce: livre et bouteille, c&#8217;est la coh\u00e9rence du projet.<\/span><\/p><p><b>Rhum Cl\u00e9ment<\/b><span style=\"font-weight: 400;\"> incarne ce passage historique du rhum martiniquais : d&#8217;une approche quantitative \u00e0 la fin du XIXe si\u00e8cle (Saint-Pierre, 1902, 35 distilleries, plus grosse place mondiale du rhum) \u00e0 une d\u00e9marche d&#8217;excellence qualitative avec l&#8217;AOC en 1996.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db7acfc elementor-widget elementor-widget-text-editor\" data-id=\"db7acfc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">&#8220;Si les rhums Cl\u00e9ment sont pr\u00e9sents dans 80 pays dans le monde, c&#8217;est gr\u00e2ce notamment, essentiellement au rhum vieux et \u00e0 ce savoir-faire que nous avons acquis depuis un si\u00e8cle&#8221;, rappelle Charles Larcher. Un si\u00e8cle de vieillissement, transmis de ma\u00eetre de chai en ma\u00eetre de chai.<\/span><\/p><p><span style=\"font-weight: 400;\">Rodolphe Hayot, DG de GBH, r\u00e9sume cette philosophie : &#8220;Rhums Cl\u00e9ment, Habitation Cl\u00e9ment, autant d&#8217;atouts qui donnent \u00e0 GBH la possibilit\u00e9 d&#8217;apporter sa pierre \u00e0 ce \u00e0 quoi il est le plus attach\u00e9, un territoire fier de son patrimoine. Tr\u00e8s attach\u00e9 au d\u00e9veloppement et \u00e0 la transmission de ce qui est le savoir-faire martiniquais.&#8221;<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1335775 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1335775\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-961b649\" data-id=\"961b649\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0fd2169 elementor-widget elementor-widget-image\" data-id=\"0fd2169\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"370\" src=\"https:\/\/richeskarayib.com\/wp-content\/uploads\/2026\/01\/20260121_172720-1024x473.jpg\" class=\"attachment-large size-large wp-image-68645\" alt=\"Rhum Cl\u00e9ment\" srcset=\"https:\/\/richeskarayib.com\/wp-content\/uploads\/2026\/01\/20260121_172720-1024x473.jpg 1024w, https:\/\/richeskarayib.com\/wp-content\/uploads\/2026\/01\/20260121_172720-300x139.jpg 300w, https:\/\/richeskarayib.com\/wp-content\/uploads\/2026\/01\/20260121_172720-768x355.jpg 768w, https:\/\/richeskarayib.com\/wp-content\/uploads\/2026\/01\/20260121_172720-1536x710.jpg 1536w, https:\/\/richeskarayib.com\/wp-content\/uploads\/2026\/01\/20260121_172720-1320x610.jpg 1320w, https:\/\/richeskarayib.com\/wp-content\/uploads\/2026\/01\/20260121_172720.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4ef9ba5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4ef9ba5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2af15d8\" data-id=\"2af15d8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-39df54b elementor-widget elementor-widget-heading\" data-id=\"39df54b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Glocal : ancr\u00e9 localement, tourn\u00e9 vers le monde<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83c1bd2 elementor-widget elementor-widget-text-editor\" data-id=\"83c1bd2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Il y a un terme qui revient souvent chez les dirigeants du <\/span><b>Rhum Cl\u00e9ment<\/b><span style=\"font-weight: 400;\"> : <\/span><b>glocal<\/b><span style=\"font-weight: 400;\">. \u00catre \u00e0 la fois profond\u00e9ment enracin\u00e9 dans son territoire et r\u00e9solument tourn\u00e9 vers l&#8217;international.<\/span><\/p><p><span style=\"font-weight: 400;\">Le <\/span><b>Rhum Cl\u00e9ment<\/b><span style=\"font-weight: 400;\">\u00a0 a cr\u00e9\u00e9 la <\/span><b>Ti punch Cup <\/b><span style=\"font-weight: 400;\">il y a une quinzaine d&#8217;ann\u00e9es, faisant venir des barmans internationaux rencontrer les barmans martiniquais. La marque a aid\u00e9 \u00e0 mettre en place une \u00e9cole de mixologie avec l&#8217;<\/span><b>UMIH<\/b><span style=\"font-weight: 400;\"> (<\/span><b>Union des M\u00e9tiers et des Industries de l&#8217;H\u00f4tellerie) <\/b><span style=\"font-weight: 400;\">\u00e0 Dillon. Elle forme, elle transmet, elle structure le savoir-faire local.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9135cdf elementor-widget elementor-widget-image\" data-id=\"9135cdf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"370\" src=\"https:\/\/richeskarayib.com\/wp-content\/uploads\/2026\/01\/Gregoire-Gueden-Responsable-spiritueux-groupe-1024x473.jpg\" class=\"attachment-large size-large wp-image-68625\" alt=\"Rhum Cl\u00e9ment\" srcset=\"https:\/\/richeskarayib.com\/wp-content\/uploads\/2026\/01\/Gregoire-Gueden-Responsable-spiritueux-groupe-1024x473.jpg 1024w, https:\/\/richeskarayib.com\/wp-content\/uploads\/2026\/01\/Gregoire-Gueden-Responsable-spiritueux-groupe-300x139.jpg 300w, https:\/\/richeskarayib.com\/wp-content\/uploads\/2026\/01\/Gregoire-Gueden-Responsable-spiritueux-groupe-768x355.jpg 768w, https:\/\/richeskarayib.com\/wp-content\/uploads\/2026\/01\/Gregoire-Gueden-Responsable-spiritueux-groupe-1536x710.jpg 1536w, https:\/\/richeskarayib.com\/wp-content\/uploads\/2026\/01\/Gregoire-Gueden-Responsable-spiritueux-groupe-1320x610.jpg 1320w, https:\/\/richeskarayib.com\/wp-content\/uploads\/2026\/01\/Gregoire-Gueden-Responsable-spiritueux-groupe.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Charles Larcher,  Directeur G\u00e9n\u00e9ral de Cl\u00e9ment<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e924d3e elementor-widget elementor-widget-text-editor\" data-id=\"e924d3e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Tout en exportant dans 80 pays. Tout en \u00e9tant pr\u00e9sente dans les plus grands bars du monde. Tout en faisant briller la Martinique \u00e0 chaque d\u00e9gustation.<\/span><\/p><p><span style=\"font-weight: 400;\">&#8220;\u00c0 chaque fois que cette d\u00e9marche est faite, c&#8217;est une partie du patrimoine martiniquais que nous promouvons&#8221;, insiste Charles Larcher.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-581da48 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"581da48\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4f0d41e\" data-id=\"4f0d41e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9218f23 elementor-widget elementor-widget-image\" data-id=\"9218f23\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"370\" src=\"https:\/\/richeskarayib.com\/wp-content\/uploads\/2026\/01\/20260121_172841-1024x473.jpg\" class=\"attachment-large size-large wp-image-68633\" alt=\"Rhum Cl\u00e9ment\" srcset=\"https:\/\/richeskarayib.com\/wp-content\/uploads\/2026\/01\/20260121_172841-1024x473.jpg 1024w, https:\/\/richeskarayib.com\/wp-content\/uploads\/2026\/01\/20260121_172841-300x139.jpg 300w, https:\/\/richeskarayib.com\/wp-content\/uploads\/2026\/01\/20260121_172841-768x355.jpg 768w, https:\/\/richeskarayib.com\/wp-content\/uploads\/2026\/01\/20260121_172841-1536x710.jpg 1536w, https:\/\/richeskarayib.com\/wp-content\/uploads\/2026\/01\/20260121_172841-1320x610.jpg 1320w, https:\/\/richeskarayib.com\/wp-content\/uploads\/2026\/01\/20260121_172841.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-cd07559\" data-id=\"cd07559\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f049548 elementor-widget elementor-widget-image\" data-id=\"f049548\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"370\" src=\"https:\/\/richeskarayib.com\/wp-content\/uploads\/2026\/01\/20260121_172831-1024x473.jpg\" class=\"attachment-large size-large wp-image-68637\" alt=\"Rhum Cl\u00e9ment\" srcset=\"https:\/\/richeskarayib.com\/wp-content\/uploads\/2026\/01\/20260121_172831-1024x473.jpg 1024w, https:\/\/richeskarayib.com\/wp-content\/uploads\/2026\/01\/20260121_172831-300x139.jpg 300w, https:\/\/richeskarayib.com\/wp-content\/uploads\/2026\/01\/20260121_172831-768x355.jpg 768w, https:\/\/richeskarayib.com\/wp-content\/uploads\/2026\/01\/20260121_172831-1536x710.jpg 1536w, https:\/\/richeskarayib.com\/wp-content\/uploads\/2026\/01\/20260121_172831-1320x610.jpg 1320w, https:\/\/richeskarayib.com\/wp-content\/uploads\/2026\/01\/20260121_172831.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-91bcec9 elementor-widget elementor-widget-image\" data-id=\"91bcec9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"370\" src=\"https:\/\/richeskarayib.com\/wp-content\/uploads\/2026\/01\/20260121_172821-1024x473.jpg\" class=\"attachment-large size-large wp-image-68641\" alt=\"Rhum Cl\u00e9ment\" srcset=\"https:\/\/richeskarayib.com\/wp-content\/uploads\/2026\/01\/20260121_172821-1024x473.jpg 1024w, https:\/\/richeskarayib.com\/wp-content\/uploads\/2026\/01\/20260121_172821-300x139.jpg 300w, https:\/\/richeskarayib.com\/wp-content\/uploads\/2026\/01\/20260121_172821-768x355.jpg 768w, https:\/\/richeskarayib.com\/wp-content\/uploads\/2026\/01\/20260121_172821-1536x710.jpg 1536w, https:\/\/richeskarayib.com\/wp-content\/uploads\/2026\/01\/20260121_172821-1320x610.jpg 1320w, https:\/\/richeskarayib.com\/wp-content\/uploads\/2026\/01\/20260121_172821.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-caf15fc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"caf15fc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0bef350\" data-id=\"0bef350\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7872d17 elementor-widget elementor-widget-heading\" data-id=\"7872d17\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le regard britannique : \u00e9duquer pour s\u00e9duire<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12cba2c elementor-widget elementor-widget-text-editor\" data-id=\"12cba2c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Nick Gillett<\/b><span style=\"font-weight: 400;\"> dirige Mangrove Global Ltd, l&#8217;importateur et distributeur de Rhum Cl\u00e9ment pour l&#8217;Angleterre.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db0d850 elementor-widget elementor-widget-text-editor\" data-id=\"db0d850\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">&#8220;For Cl\u00e9ment, if you are a professional in the drinks trade, so you are a sommelier, a bartender, a mixologist, then Cl\u00e9ment is well known, it&#8217;s well liked, it&#8217;s in their hearts, it&#8217;s in their minds. For the consumer, it&#8217;s a newer product.&#8221; (Pour Cl\u00e9ment, si vous \u00eates un professionnel du secteur des boissons, donc un sommelier, un barman, un mixologue, alors Cl\u00e9ment est bien connu, bien aim\u00e9, dans leur c\u0153ur, dans leur esprit. Pour le consommateur, c&#8217;est un produit plus nouveau.)<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-487e506 elementor-widget elementor-widget-image\" data-id=\"487e506\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"460\" src=\"https:\/\/richeskarayib.com\/wp-content\/uploads\/2026\/01\/nick-Gillett-1024x589.jpeg\" class=\"attachment-large size-large wp-image-68613\" alt=\"Rhum Cl\u00e9ment\" srcset=\"https:\/\/richeskarayib.com\/wp-content\/uploads\/2026\/01\/nick-Gillett-1024x589.jpeg 1024w, https:\/\/richeskarayib.com\/wp-content\/uploads\/2026\/01\/nick-Gillett-300x173.jpeg 300w, https:\/\/richeskarayib.com\/wp-content\/uploads\/2026\/01\/nick-Gillett-768x442.jpeg 768w, https:\/\/richeskarayib.com\/wp-content\/uploads\/2026\/01\/nick-Gillett-1536x884.jpeg 1536w, https:\/\/richeskarayib.com\/wp-content\/uploads\/2026\/01\/nick-Gillett-1320x760.jpeg 1320w, https:\/\/richeskarayib.com\/wp-content\/uploads\/2026\/01\/nick-Gillett.jpeg 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Nick Gillett<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67ed087 elementor-widget elementor-widget-text-editor\" data-id=\"67ed087\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Le Royaume-Uni est un march\u00e9 de rhum de m\u00e9lasse. Alors pourquoi le <\/span><b>Rhum Cl\u00e9ment<\/b> <span style=\"font-weight: 400;\">? &#8220;Cl\u00e9ment has the terroir, it has the history, it has the professional team that make it.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Cl\u00e9ment is a standard for the category.&#8221; (Cl\u00e9ment a le terroir, il a l&#8217;histoire, il a l&#8217;\u00e9quipe professionnelle qui le fait. Cl\u00e9ment est une r\u00e9f\u00e9rence pour la cat\u00e9gorie.)<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95d9ae2 elementor-widget elementor-widget-text-editor\" data-id=\"95d9ae2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La conclusion est limpide : &#8220;Rum, Cl\u00e9ment and Martinique are intertwined. They are one of the same. Every time a UK consumer opens a bottle of Cl\u00e9ment, they are looking into Martinique.&#8221; (Le Rhum Cl\u00e9ment et la Martinique sont entrelac\u00e9s. Ils ne font qu&#8217;un. Chaque fois qu&#8217;un consommateur britannique ouvre une bouteille de Cl\u00e9ment, il voyage en Martinique.) Chaque bouteille ouverte \u00e0 Londres, c&#8217;est une fen\u00eatre sur la Martinique qui s&#8217;ouvre.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6784d25 elementor-widget elementor-widget-image\" data-id=\"6784d25\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"370\" src=\"https:\/\/richeskarayib.com\/wp-content\/uploads\/2026\/01\/20260121_172719-1024x473.jpg\" class=\"attachment-large size-large wp-image-68653\" alt=\"\" srcset=\"https:\/\/richeskarayib.com\/wp-content\/uploads\/2026\/01\/20260121_172719-1024x473.jpg 1024w, https:\/\/richeskarayib.com\/wp-content\/uploads\/2026\/01\/20260121_172719-300x139.jpg 300w, https:\/\/richeskarayib.com\/wp-content\/uploads\/2026\/01\/20260121_172719-768x355.jpg 768w, https:\/\/richeskarayib.com\/wp-content\/uploads\/2026\/01\/20260121_172719-1536x710.jpg 1536w, https:\/\/richeskarayib.com\/wp-content\/uploads\/2026\/01\/20260121_172719-1320x610.jpg 1320w, https:\/\/richeskarayib.com\/wp-content\/uploads\/2026\/01\/20260121_172719.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5f156d7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5f156d7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-af75f8d\" data-id=\"af75f8d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8e5efef elementor-widget elementor-widget-heading\" data-id=\"8e5efef\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le temps comme philosophie<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f47ce9 elementor-widget elementor-widget-text-editor\" data-id=\"6f47ce9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Ce qui distingue Cl\u00e9ment, c&#8217;est peut-\u00eatre cette acceptation du temps long.<\/span><\/p><p><span style=\"font-weight: 400;\">Le temps de la canne qui pousse. Le temps de la r\u00e9colte. Le temps du vieillissement. &#8220;Un verre consomm\u00e9 au Japon, aux \u00c9tats-Unis de rhum vieux, il aura \u00e9t\u00e9 produit trois ans plus t\u00f4t&#8221;, note Charles Larcher.<\/span><\/p><p><span style=\"font-weight: 400;\">Quatre ans pour faire un livre. Trois ans pour cr\u00e9er une bouteille. Un si\u00e8cle de savoir-faire en vieillissement. 150 ans d&#8217;histoire d&#8217;entreprise.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89659b6 elementor-widget elementor-widget-text-editor\" data-id=\"89659b6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Quatre ans pour faire un livre. Trois ans pour cr\u00e9er une bouteille. Un si\u00e8cle de savoir-faire en vieillissement. 150 ans d&#8217;histoire d&#8217;entreprise. Gr\u00e9goire Gueden le dit clairement : &#8220;La famille, c&#8217;est le temps long. La famille, c&#8217;est la transmission. C&#8217;est \u00e7a la chance d&#8217;une entreprise familiale.&#8221; Pas de course au chiffre du mois. Juste cette obsession de transmettre ce qui a \u00e9t\u00e9 re\u00e7u, en l&#8217;enrichissant.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-79ba3fb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"79ba3fb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8d36b99\" data-id=\"8d36b99\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e3b8939 elementor-widget elementor-widget-heading\" data-id=\"e3b8939\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Une bouteille, une page qui se tourne<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69d11d5 elementor-widget elementor-widget-text-editor\" data-id=\"69d11d5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La nouvelle bouteille est disponible depuis le 21 janvier \u00e0 la boutique de l&#8217;Habitation Cl\u00e9ment. Elle sera en grande distribution d\u00e8s le lundi suivant. Les autres r\u00e9f\u00e9rences de la gamme rhum vieux suivront progressivement tout au long de l&#8217;ann\u00e9e.<\/span><\/p><p><span style=\"font-weight: 400;\">Le livre, lui, est disponible depuis le 1er janvier dans toutes les librairies de France, \u00e0 la Fnac, sur Amazon, dans les librairies et supermarch\u00e9s de Martinique, et bien s\u00fbr \u00e0 la boutique de l&#8217;Habitation.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef35910 elementor-widget elementor-widget-text-editor\" data-id=\"ef35910\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Deux objets. Une m\u00eame ambition : raconter la Martinique. Pas comme une carte postale, mais comme un territoire d&#8217;excellence, de transmission, de fiert\u00e9. Un territoire qui produit, qui exporte, qui rayonne \u2013 sans jamais renier ses racines.<\/span><\/p><p><span style=\"font-weight: 400;\">&#8220;Chaque bouteille est un ambassadeur de la Martinique et de ce que la Martinique produit de meilleur&#8221;, conclut Gr\u00e9goire Gueden. 150 ans plus tard, l&#8217;histoire continue. Et elle s&#8217;\u00e9crit d\u00e9sormais dans un livre et dans une bouteille redessin\u00e9e. Deux objets qui disent la m\u00eame chose : la Martinique n&#8217;a pas fini de vous \u00e9tonner.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a98fd56 elementor-widget elementor-widget-text-editor\" data-id=\"a98fd56\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Le livre &#8220;Rhum Cl\u00e9ment : Une histoire de familles&#8221; est publi\u00e9 aux \u00c9ditions Herv\u00e9 Chopin.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-22bf69f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"22bf69f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8aedddd\" data-id=\"8aedddd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c8e3557 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c8e3557\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1222702\" data-id=\"1222702\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2e40abe elementor-widget elementor-widget-accordion\" data-id=\"2e40abe\" data-element_type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-4841\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-4841\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Que raconte le livre Rhum Cl\u00e9ment : Une histoire de familles ?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-4841\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-4841\"><p><span style=\"font-weight: 400;\">Le livre retrace 150 ans d\u2019histoire du Rhum Cl\u00e9ment, depuis la fondation de l\u2019Habitation en 1887 jusqu\u2019\u00e0 aujourd\u2019hui. Il met en lumi\u00e8re plusieurs g\u00e9n\u00e9rations de familles martiniquaises, leurs transmissions, leurs engagements culturels et leur r\u00f4le dans la reconnaissance internationale du rhum agricole.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-4842\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-4842\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Pourquoi Rhum Cl\u00e9ment a-t-il repens\u00e9 sa bouteille de rhum vieux ?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-4842\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-4842\"><p><span style=\"font-weight: 400;\">La nouvelle bouteille symbolise une renaissance : design plus \u00e9lanc\u00e9, r\u00e9duction du poids du verre de 23 %, choix de mat\u00e9riaux plus responsables et apparition du vert embl\u00e9matique de la marque sur le rhum vieux. Elle incarne \u00e0 la fois une d\u00e9marche environnementale, un continuum entre canne, rhum blanc et rhum vieux, et une meilleure ergonomie pour les barmans.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-4843\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-4843\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">O\u00f9 peut-on se procurer le livre et la nouvelle bouteille du Rhum Cl\u00e9ment ?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-4843\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-4843\"><p><span style=\"font-weight: 400;\">Le livre est disponible en librairie en France, \u00e0 la Fnac, sur Amazon, en Martinique et \u00e0 la boutique de l\u2019Habitation Cl\u00e9ment, ainsi que via les \u00c9ditions Herv\u00e9 Chopin. La nouvelle bouteille de rhum vieux Cl\u00e9ment est en vente \u00e0 l\u2019Habitation Cl\u00e9ment depuis le 21 janvier, puis progressivement en grande distribution.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Le 21 janvier 2026, dans la biblioth\u00e8que de l\u2019habitation Cl\u00e9ment, Rhum Cl\u00e9ment a d\u00e9voil\u00e9 bien plus qu&#8217;un livre et une bouteille. C&#8217;est 150 ans d&#8217;histoire martiniquaise qui se racontent, se transmettent et se r\u00e9inventent. Quand le temps long devient un manifeste Il y a des histoires qu&#8217;on ne peut pas raconter \u00e0 la va-vite. Celle [&hellip;]<\/p>\n","protected":false},"author":662,"featured_media":68609,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[840,1468],"tags":[808],"class_list":["post-68605","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actus","category-histoire-patrimoine","tag-martinique-fr"],"acf":[],"_links":{"self":[{"href":"https:\/\/richeskarayib.com\/fr\/wp-json\/wp\/v2\/posts\/68605","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/richeskarayib.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/richeskarayib.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/richeskarayib.com\/fr\/wp-json\/wp\/v2\/users\/662"}],"replies":[{"embeddable":true,"href":"https:\/\/richeskarayib.com\/fr\/wp-json\/wp\/v2\/comments?post=68605"}],"version-history":[{"count":0,"href":"https:\/\/richeskarayib.com\/fr\/wp-json\/wp\/v2\/posts\/68605\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/richeskarayib.com\/fr\/wp-json\/wp\/v2\/media\/68609"}],"wp:attachment":[{"href":"https:\/\/richeskarayib.com\/fr\/wp-json\/wp\/v2\/media?parent=68605"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/richeskarayib.com\/fr\/wp-json\/wp\/v2\/categories?post=68605"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/richeskarayib.com\/fr\/wp-json\/wp\/v2\/tags?post=68605"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}