Richès Karayib met Geraine Georges, Public Relations Manager at the Saint Lucia Tourist Board, and Dexter Percil, Director of Global Marketing, at the 43ᵉ edition of the Caribbean Travel Marketplace held this year in Antigua. For these two strategic representatives of Saint Lucia tourism, the event is an opportunity to showcase the destination’s strengths, strengthen relations with their international partners, and also to launch their summer calendar and open their arms to the French-speaking Caribbean.
A strategic presence for Saint Lucia
For Geraine Georges, participating in the CHTA Marketplace is essential for promote the Saint Lucia brand and to maintain ties with existing partners while forging new ones.
“This event allows us to ensure the continuity of our relationships, but also to position ourselves in the global tourism space.”
On his side, Dexter Percil, Global Marketing Director, stresses the importance of market intelligence data, trends and insights into travel behavior. These are all elements that will guide Saint Lucia’s destination strategy.
“CHTA also gives us the opportunity to position our accommodation offering, and above all, to launch our summer campaign. “
A strong delegation and an assertive summer campaign
Saint Lucia came out in force. More than 20 hotel partners were present: Bay Gardens, The Landings, Ladera, Sugar Beach, Ti Kaye, Coconut Bay, Jade Mountain… to name but a few. All with the logistical support from Sunrise Airways providing transfers from Saint Lucia.
This massive presence was also an opportunity to officially launch the “Summer Saint Lucia Style” campaign in Antigua. “Summer Saint Lucia Style a new marketing offensive for summer 2025.
Flagship events 2025: between local traditions and regional bridges
Saint Lucia relies on a strong attractive summer calendar articulated around three highlights:
🎭 Lucian Carnival – Saint Lucia Carnival
🗓️ 01 – July 23rd, 2025
🎯 Parade, Calypso, Panorama, private parties
📍 Castries and festive areas of the island
A mainstay of the Saint Lucian summer, the Lucian Carnival takes place over several weeks, culminating in a two-day parade. Musical ambience, flamboyant costumes, sound systems and calypso competitions transform the island into a Caribbean party capital.
“We invite the whole Caribbean, and Martinique in particular, to come and enjoy this unforgettable experience.”
🎶 Martinique in Gros Islet – Franco-Creole street party
🗓️ Last weekend of July to early August 2025
🎯 Guest DJs from Martinique (DJ Payo & co), local gastronomy
📍 Gros Islet Street Party, north of Saint Lucia
Original initiative launched in 2024, Martinique in Gros Islet is back again this year. The concept: invite DJs and artists from Martinique to perform in the legendary setting of Saint Lucian street parties.
“The idea is to strengthen ties between French and English-speaking cultures around music, rum and good food.”
🌴 Creole Heritage Month & other highlights
🗓️ From October 2025
🎯 Creole culture, heritage events
📍 All over the island
In addition to summer, Sainte Lucie is preparing rich cultural season in autumn including Creole Heritage Month, the arrival of the Atlantic Rally for Cruisers (ARC) and other events focusing on Creole crafts, language and traditions.
A clear opening to the French-speaking Caribbean
Dexter Percil puts it bluntly: Martinique is a priority. And the objective is clear: to welcome more French-speaking visitors to Saint Lucia by capitalizing on geographic proximity, short flights and intense programming.
“Come for a weekend, a carnival or a concert… We guarantee labis, conchs, and unparalleled hospitality.”
A festive invitation to Caribbean unity
Through the dynamic presence of Geraine Georges and Dexter Percil, Saint Lucia has a dual ambition: to strengthen its international business connections while strengthening its regional links. This is a region where culture, festivities and gastronomy unite. Culture, festivities and gastronomy serve as a link here.
