On March 7, 2026, the Keyce Academy campus in Fort-de-France was transformed into a travel forum. Students in the BTS Tourisme Martinique program orchestrated the third edition of the “Challengers du Monde”: a fictitious but fully professional show, where each destination – from Japan to Brazil, from Dominica to New Orleans, from London to Martinique – was told through a mythical film.
A student-driven project from A to Z
Lilia and three other students in the BTS Tourisme Martinique program welcome visitors. Behind her, carefully constructed stands, entertainment and the smell of cooking – the Keyce Academy campus has taken on the air of an international tourism trade fair.
The concept is simple in statement, demanding in execution. Second-year teams choose a film, then build their entire sales pitch around the destination featured in the film: travel offers, events, communication media. First-year teams, on the other hand, manage the event’s communications. This is the role played by Nolan and Loémy, both in their first year.
"The aim is to present tourist destinations through a mythical film. For example, we have Pirates of the Caribbean with Dominica - and many others. There will be tastings on the stands, little games and entertainment."
Teeyane, New Orleans and Creole flavors
One of the stands that stood out was that of Teeyane and her fictitious agency Louisiane Vibes. Based on the theme of The Princess and the Frog, it offers a complete package: Fort-de-France-Miami-New Orleans flight, three-star hotel in the French Quarter, bayou cruise and five-day discovery pass.
"We're offering a trip from Fort-de-France to New Orleans at €2,008 per person, which includes the flight with a stopover in Miami, a three-star hotel in the French Quarter, a cruise through the bayous - the marshes found in New Orleans - and a discovery pass for museums and activities."
The stand also played on the senses, with games to discover spices, New Orleans-style beignets, and activities based on the history of Louisiana. A choice that resonates with Martinique, a Caribbean island that shares a common Creole history with Louisiana.
A few steps away, Davelie transported visitors to London with the fictitious Windsor Palace a royal tour in the footsteps of Queen Elizabeth II, including English tea and scones.
"We're based in London. We work mainly on the royal route, retracing the footsteps of Queen Elizabeth II, who died in 2022. We offer visitors the chance to discover the historical monuments that retrace her path to the Crown. And we're also offering you the chance to take part in our events and win lots of prizes."
Japan, Brazil, Dominica, Martinique and many others were also among the destinations honored – each carried by the breath of a film, each defended with the same professional seriousness.
What two days at the show can really teach you
The event was held in conjunction with Keyce Academy’s Open Day. The students welcomed high-school students, families and journalists at the same time – a confrontation with a real audience that makes the exercise all the more valuable.
"The important thing is really to endure tourism, to endure the public. It's having the public in front of you, working on your oratory and practicing how to receive them. That's very important for us in tourism."
As for Loémy, she remembers the human richness of the experience – and in particular the discovery of the second years, whose stands she was able to visit and measure the work accomplished.
"During the show, we got to know our second-year BTS Tourism students a little better. We were able to talk with them and discover their stand - which was very interesting. In a word, what I'd take away from it: collaboration."
Keyce Academy: work-study at the heart of training
Keyce Academy Martinique offers post-baccalaureate training in four sectors – Commerce, Tourism, IT, Health – from bac+2 to bac+5, with work-study as the common thread. For Mr. Lecurieux Lafferronnay, Director of the Training Division, the Challengers du Monde embody precisely this pedagogical philosophy.
"The Challengers du Monde is an integral part of the curriculum for students who choose to do a BTS in Tourism. It allows them to combine theory and practice, and to show visitors what our young people are capable of."
"This year was incredible. Our young people are committed, involved and creative. And visitors came away reassured that our young people have talent."
These students in Martinique’s BTS Tourism program, who are selling New Orleans, Tokyo or Rio today, will be ambassadors for their own island tomorrow. They have learned to tell the world. They’ll know how to tell the story of Martinique.
Les Challengers du Monde is a fictional tourism trade show organized each year by Keyce Academy’s BTS Tourisme Martinique students. Each team designs a stand around a destination featured in a mythical film, with travel offers, animations and a professional sales pitch.
A BTS in Tourism in Martinique enables you to train for a career in tourism in a dynamic Caribbean region, combining theory and real-life situations. Keyce Academy offers this sandwich course, from bac+2 to bac+5, in Fort-de-France.
Yes, film tourism generates a flow of visitors to film locations. In the Caribbean, destinations such as Dominica (Pirates of the Caribbean) and Martinique benefit from this visibility. The Martinique Tourism BTS integrates this reality into its teaching methods.
