The reggae world is abuzz with the latest collaboration between Buju Banton and Capleton. Their new single, “This is How We Roll”, recently topped the iTunes reggae video chart in the USA. This article explores this landmark event and its impact on the Jamaican music scene.
The rise of Buju Banton
Buju Bantonan emblematic figure of reggae, made a triumphant return after a period of absence. His ability to captivate audiences with his authentic music and charismatic performances is indisputable. With his collaboration with Capleton, he once again demonstrates his talent and influence in the music world.
Buju Banton's collaboration with Capleton
The collaboration between Buju Banton and Capleton is not simply a marketing stunt. These two artists have a long history in reggae, and their union creates a musical synergy that resonates deeply with fans. The track “This is How We Roll” is a perfect example of this alchemy. By adding the vocals of Boston rapper BL tha Hook Slaya, the track is enriched with a new dimension.
Upcoming performances
In the run-up to his intimate concert in Kingston on January 4, 2025, Buju Banton is stepping up the promotion of his new single. The concert promises to be a landmark event, attracting fans from all walks of life. What’s more, Capleton isn’t standing still. He has scheduled two New Year’s Day performances in Jamaica, one at Club Meca with Teejay, and the other at Mountain View ‘sEastern Extravaganza. These events promise to be memorable moments for reggae fans.
Reggae on the international scene
Reggae music is not only popular in Jamaica, but has also conquered the world. Buju Banton spent 2024 touring the USA, selling out every stop. He has built up a loyal fan base, proving that reggae has a global reach.
Capleton and his stage presence
For his part, Capleton has also shone on the international scene. Headlining the City Splash festival in the UK, he also took part in several shows in the USA, including the Reggae Love Fest at Barclays Center, alongside legends such as Shabba Ranks and Super Cat. His surprise appearance at the Red Bull Culture Clash in Kingston was a highlight, demonstrating his commitment to reggae culture.
Impact of Reggae video on iTunes
Reaching number one in the iTunes charts is a major achievement. It’s a recognition that testifies to the growing popularity of reggae, especially in a musical landscape often dominated by other genres. The video for “This is How We Roll”, which featured prominently on BET Jamz, was a major contributor to this success.
The importance of the media
The media plays a crucial role in promoting reggae music. Platforms like BET Jamz enable artists to reach a wider audience and increase their visibility. This demonstrates the importance of an effective distribution strategy in the success of contemporary artists.
The collaboration between Buju Banton and Capleton is a must for all reggae fans. Their single “This is How We Roll” has not only attracted fans, it has also strengthened reggae’s position on the international music scene. With upcoming concerts and increased media presence, these artists continue to prove that reggae is an evolving musical genre. In short, their musical union promises a bright future for reggae and its fans.
