The 5ᵉ edition of Fanm Dijital 2025 was dedicated to five female entrepreneurs from Martinique, whose digital projects address concrete local issues. Organized by the Collectivité Territoriale de Martinique, the ceremony was held on February 26, 2026, following a demanding selection process. Out of 49 applications submitted and 20 finalists auditioned, the jury awarded the “Gran Flanm” prize to Sabrina Ajax for a project aimed at developing the digital ecosystem supported by ASIS WI.
This award marks an important milestone in the development of an initiative born of a clear ambition: to structure a digital ecosystem linking culture, tourism and the promotion of local know-how.
Fanm Dijital 2025: a competition that has become an indicator of digital maturity
Since its inception, the Fanm Dijital 2025 competition has established itself as a strategic tool for supporting women entrepreneurs in the digital sector in Martinique. The aim is twofold: to encourage innovation by women, and to support digital solutions that meet local needs.
The 2025 edition confirms this growing momentum. The projects submitted cover a wide range of sectors, including tourism, healthcare, the circular economy and the environment. The jury, chaired by the local councillor in charge of research and innovation, assessed the soundness of the business models, the territorial impact and the capacity for deployment.
The “Gran Flanm” prize is the major award of the competition. It is awarded to a project that is already structured and capable of entering an acceleration phase. It is accompanied by a financial award of 10,000 euros from the Collectivité Territoriale de Martinique, as well as support from business partners.
ASIS WI: an ecosystem at the crossroads of media, culture and regional development
The award-winning project at Fanm Dijital 2025 is based on a simple but structuring principle: to foster connections between visitors, local residents and local players around immersive local experiences. The ASIS WI ecosystem acts as a digital framework facilitating connections between those offering know-how – crafts, gastronomy, living heritage, traditions – and a public in search of authenticity.
Over the years, more than 20,000 participants have taken part in the events organized within this framework, while the associated digital ecosystem generates almost 18,000 monthly visitors. These figures reflect a real dynamic and an ability to federate an active community.
The project is not limited to a transactional platform. It is part of a broader approach to regional structuring. By facilitating direct contact, it enables memory-bearers, craftspeople and cultural players to benefit from increased visibility and simplified access to new audiences.
MEETING WITH SABRINA AJAX
What does the Gran Flanm prize at Fanm Dijital 2025 mean to you, and how does it fit in with the development of the ecosystem you're building with ASIS WI?
This award is obviously a source of immense pride, but it also represents a very special moment for me. When I first started talking about creating an ecosystem capable of linking culture, tourism and local initiatives through digital technology, the idea sometimes seemed a little abstract, even ambitious for some.
Basically, my conviction was simple: Martinique and the Caribbean possess an extraordinary wealth of human, cultural and creative talent, but this talent is not always sufficiently visible or connected.
Through ASIS WI, we try to build these bridges. Richès Karayib helps tell the story of the region’s cultural and heritage dynamics, while Latitude 15 focuses on the air and sea ecosystems that link the Caribbean to the rest of the world.
Receiving this prize today is much more than a personal reward. It’s an encouraging signal that projects rooted in our culture, our territory and our openness to the world can also become structuring digital projects.
From ASIS WI to Richès Karayib: building an integrated ecosystem
From the outset, ASIS WI was conceived as a facilitator, a creator of links and opportunities, capable of supporting local structures in their development on a Caribbean and international scale.
However, the project was born in a particularly complex period: a fortnight before the first Covid-19 confinement. Under these conditions, we had to quickly rethink the initial trajectory and imagine other ways of creating connections between local players.
This is how the idea of Richès Karayib.
Initially, it was a blog, designed to showcase Caribbean talent and highlight the region’s initiatives, whatever the sector: culture, tourism, entrepreneurship or innovation.
Gradually, the project has gained momentum.
INTERREG co-financing has enabled us to structure and develop the platform, raise its profile and organize concrete initiatives in the Caribbean, notably through cultural events. These included a Caribbean singing competition, which provided a springboard for the development and recognition of the medium.
Today, Richès Karayib is more than just a media outlet.
It has become a veritable ecosystem, combining editorial production, networking of players, event organization and digital tools, with a clear ambition: to create links, promote talent and contribute to the influence of the Caribbean’s cultural, tourist and economic dynamics.
A prize list that illustrates the diversity of innovation in Martinique
While the “Gran Flanm” prize was awarded to Sabrina Ajax, four other female entrepreneurs were honored at Fanm Dijital 2025.
Meggan Cavalier was awarded the “Démaraj” prize for KOPA.APP, a solution designed to combat food waste by enabling businesses to offer their unsold produce at reduced prices. Today, the application federates around a hundred partners and several thousand users.
Laura Lameynardie was awarded the “Ansanm” prize for her collaborative third place in Lamentin, incorporating a Low Tech Fab Lab where projects are documented and shared in open source to encourage reproduction and transmission.
Natacha Corolus, winner of the “Lidé Nèf” prize, is developing a solution to facilitate the management of third-party payment for healthcare professionals. Since 2023, several practitioners have benefited from support to optimize debt recovery.
Maria Galbert was awarded the “An Mitan Tchè” prize for T-WAVE, an application dedicated to the health of Martinique’s coastline, integrating interactive mapping, citizen reporting and an environmental alert system.
This award shows that women’s digital innovation in Martinique is not limited to a single sector. It irrigates essential areas of economic and social development.
Institutional recognition with concrete implications
Victory at Fanm Dijital 2025 represents much more than a trophy. It represents institutional validation of a business model rooted in local realities. It also opens up prospects for acceleration, thanks to the support and partnerships associated with the competition.
At a time when digital competition is fierce, and online visibility requires structured strategies, this award reinforces the credibility of a project that has been consistently implemented. It confirms that territorial innovation can emerge from a cultural medium and evolve into a structuring economic tool.
By highlighting women entrepreneurs capable of transforming ideas into operational solutions, Fanm Dijital 2025 affirms a clear ambition: to make digital technology a concrete lever for development in Martinique.
The consecration of Sabrina Ajax (founder of Richès Karayib) is fully in line with this dynamic. It illustrates the ability of an ecosystem born of a desire to promote culture to transform itself into a structuring digital tool with territorial impact.
Fanm Dijital 2025 is the 5ᵉ edition of the competition organized by the Collectivité Territoriale de Martinique aimed at supporting and rewarding women entrepreneurs developing innovative digital solutions to serve the territory.
Sabrina Ajax was awarded the Prix Gran Flanm at Fanm Dijital 2025 for her ASSIS WI platform, a digital tool linking visitors and local players to promote Martinique’s know-how and immersive experiences.
This year, 49 projects were submitted. Twenty finalists were auditioned by the jury, and five winners were rewarded in different categories.
