The Local Agro-Transformation Award 2024 organized by the Pôle Agroressources et de Recherche de la Martinique (PARM) in partnership with Carrefour Martinique, rewarded four Martinican companies for their innovation in the agri-food and cosmetics sectors. The award aims to promote food autonomy and local creativity, by highlighting products that combine tradition and modernity.
Winners of the 2024 Local Agro-Transformation Prize
The winning companies, Potager des Mornes, Alohé, Excellence Glaces and Cerise Peyi were awarded in four separate categories: Beverages, Cosmetics, Sweet and Savoury. Each of these companies presented an innovative product that meets the needs of the Martinique region, while respecting the criteria of sustainability and commercial success.
Winning categories and products
Drinks : Le Potager des Mornes won this prize with its basil-cinnamon kefir a naturally sparkling, alcohol-free fermented beverage that combines local flavors with innovation.
Cosmetics : Alohé won an award for its hair milk with okra a cosmetic product that makes the most of Martinique’s natural resources.
Épicerie Sucrée : Excellence Glaces won with La Flamme an ice cream that highlights the creativity and quality of local products.
Savoury : Cerise Peyi was singled out for its vegetable manioc pepper galette a product that combines tradition and culinary innovation.
The importance of the Local Agro-Transformation Award 2024
The prize is more than just an award; it provides crucial visibility and economic opportunities for Martinique’s small and medium-sized enterprises (SMEs). Indeed, the Local Agro-Transformation Award 2024 provides winners with a cheque for 12,000 euros, but above all, it opens doors to new collaborations and markets. Jessy Lessort, co-manager of Potager des Mornes, emphasizes that this prize has been a springboard for their company, enabling them to question themselves and refine their strategy.
Selection criteria and innovation
Selection criteria for the Local Agro-Transformation Award 2024 were strict, including product innovation, contribution to Martinique’s agriculture, market potential and sustainability. The jury, chaired by Pierre Gitany, evaluated the candidates according to these criteria, while leaving room for personal favorites, underlining the importance of the human factor in the selection process.
Impact on the local economy and food self-sufficiency
The Local Agro-Transformation Award 2024 plays a key role in promoting Martinique’s food self-sufficiency. By supporting innovative local companies, it contributes to strengthening the local economy and promoting local products. Katia Rochefort, PARM’s Director, explains that this prize is an opportunity to support and reward projects that combine innovation and sustainability.
Partners and selection process
The partnership between Carrefour Martinique and PARM has made it possible to create a support fund thanks to a collection organized in Carrefour stores from March 5 to 17, 2024. Applications were open until September 30, 2024. Companies had to present an innovative product contributing to Martinique’s food self-sufficiency.
The role of award-winning companies in the local economy
Winning companies, such as Le Potager des Mornes and Alohé play a crucial role in promoting local produce and agriculture. By diversifying their offer, they meet the needs of Martinique’s consumers while contributing to the region’s economic growth. Visit basil-cinnamon kefir from Le Potager des Mornes for example, offers a unique taste that combines traditional flavors with an innovative drink.
The Local Agro-Transformation Award 2024 is a major event for Martinique, highlighting the innovation and creativity of local local agri-food and cosmetics VSEs. By promoting these companies, it contributes to the region’s food and economic autonomy, offering a promising future for local producers.
