What if a beauty pageant could become a gas pedal for the future of an entire region? That’s what Miss Universe Martinique 2025far from the usual clichés. By hosting Miss Universe 2024 from June 17 to 24, Martinique is not simply seeking to shine on the international stage: it is asserting a strong vision, combining training, professional integration, cultural diplomacy and economic development.
Behind the spotlight, a whole strategy is taking shape – structured and designed to transform the image, role and opportunities offered to young women in Martinique.
A visit that engages an entire island
From June 17 to 24, 2025, Victoria Kjær Theilvig, Miss Universe 2024, will set foot on Martinique soil for an official visit as part of the “Martinique Prestige Tour”. Alongside her, members of the Miss Universe organization will be visiting the region. This historic event for the island comes at a time when the Miss Universe Martinique 2025 has just been officially recognized.
This move seals international recognition and positions Martinique in the competition’s global calendar. Above all, it marks a strong commitment to an educational and territorial project designed to make the competition a tool for social transformation.
A structuring project that goes far beyond the podium
Behind the apparent prestige of the competition lies an underlying strategy. The project Miss Universe Martinique 2025directed by Steeven Jean-Yves Zamoris based on a clear ambition: to give the women of Martinique the tools to become competent, visible and independent ambassadors.
A former model and cultural entrepreneur, Steeven Jean-Yves Zamor has made a name for himself in various artistic and social integration projects, notably with young people in local neighborhoods. He has received several local awards for his commitment to community work, including the Prix Jeunesse et Engagement awarded by the CTM in 2022. His approach combines high professional standards, local awareness and long-term strategic vision.
This project is designed to support, promote and enhance the value of the industry. Through a complete ecosystem: training, coaching, image promotion, entrepreneurship – and much more. Miss Universe Martinique 2025 becomes a structuring lever for sustainable women’s careers.
The High School Academy: a school of excellence
At the heart of the Miss Universe Martinique 2025 is the High School Academyan intensive, certifying and professional training structure.
Candidates follow a demanding program that includes :
- ★ Catwalk techniques catwalkhead carriage, body expression,
- ★ Public speaking, oratory, media training,
- ★ Notions of diplomacy and official representation,
- ★ Regular sports training for endurance and posture,
- ★ Image management on TV sets and social networks,
- ★ Language training (French, English, Spanish),
- ★ Courses in general culture, Caribbean geopolitics and tourism,
- ★ Personal development and mental preparation coaching.
Each module is led by professionals recognized in their field. The aim is to build a professional and sustainable posture, adapted to international requirements while enhancing local cultural specificities.
Concrete tools for integration
Around the training, Miss Universe Martinique 2025 is developing several operational levers:
- ★ The Beauty Bar & Accessoriesa pop-up store showcasing the Miss Universe Skincare range, provides candidates with training in sales, product presentation and the management of an ephemeral sales outlet.
- ★ Official official photo shoots supervised by professional photographers, the creation of presentation videosvideos fittings supervised by Caribbean stylistsand individualized coaching reinforce the immersive and professional experience of the participants.
- ★ A seven-module TV program, retracing the major stages of the journey (castings, training, events, final) is produced in partnership with local and Caribbean media. The documentary “Road to Miss Universe” will bring the series to a close, bearing witness to the candidates’ transformation.
This system is based on three principles: transparency, promotion and skills enhancement. It aims to show the real evolution of the participants, far from the clichés of entertainment.
A committed patron : Sonia Rolland
Sonia RollandMiss France 2000 and Miss Universe finalist, perfectly embodies the program’s values. Actress, director and committed campaigner against gender stereotypes, she has been defending a responsible and educational vision of female visibility for over twenty years.
As part of Miss Universe Martinique 2025she acts as an occasional mentor, sharing her experience on retraining, resilience, notoriety management and the social responsibility of ambassadors.
A high-level jury and a prestigious presidency
The 2025 jury brings together complementary personalities to match the ambitions of Miss Universe Martinique 2025 :
- ★ Catherine EdouardMiss Universe Martinique 2024, entrepreneur in natural cosmetics, involved in actions for the integration of young women.
- ★ Floriane Bascoumodel, former Miss Martinique and rising star on the European catwalks, a symbol of elegance and consistency.
This panel illustrates the multiple paths of women’s commitment: economic, artistic, social and diplomatic.
Territorial impact of Miss Universe Martinique 2025
The impact of Miss Universe Martinique 2025 goes beyond the logic of communication. It is based on four structuring axes:
A tool for training and professional integration
The competition is part of local policies to empower women. It prepares participants for jobs in communications, sales and events, and develops their employability beyond the competition itself.
Economic leverage
The creation of events, audiovisual content and cosmetics, as well as the mobilization of local know-how (styling, hairdressing, catering) generate real, measurable business for Martinican players.
A driving force for cultural diplomacy
Martinique, via Miss Universe Martinique 2025has positioned itself as a Caribbean cultural player in its own right. This gentle diplomacy is helping to forge regional partnerships and promote local heritage on the international stage.
A gas pedal of international visibility
By joining the Miss Universe global circuit, Martinique benefits from worldwide media coverage and attracts new attention, including in the tourism and education sectors.
This project is supported by the Collectivité Territoriale de Martinique (CTM)the Comité Martiniquais du Tourisme (CMT)the Chamber of Commerce and Industry (CCI)private partners, as well as European co-financing via the ERDF.
Miss Universe Martinique 2025 is an educational, economic and cultural strategy designed to structure solid career paths for women. By hosting Miss Universe 2024 and training young women in image, diplomacy and commitment, Martinique is affirming its determination to act, innovate and inspire.
This initiative charts a clear course: making beauty a lever for competence, representation and transformation.
