The U.S. Virgin Islands assert their cultural and tourist uniqueness
At Seatrade Cruise Global 2025 in Miami, the US Virgin Islands (USVI) highlighted what makes them unique in the Caribbean:
a unique cultural heritage, stemming from a Danish history that is still very much alive, combined with an ambitious, sustainable cruise strategy.
Through the voice of Alani Henneman, Deputy Commissioner of the US Virgin Islands Department of Tourism, the archipelago affirms its desire to combine tourism growth with the preservation of its plural identity.
Three islands, three experiences, authentic hospitality
Tourism, the territory’s leading industry, relies heavily on cruises.
With 1.8 million cruise passengers this year and a forecast of 1.9 million next year, the USVI has confirmed its strategic position on Caribbean itineraries.
Cruising is a year-round activity, with a slight low season in summer.
Efforts made during the pandemic to improve port infrastructures are now bearing fruit: better traffic flow, better flow management, and an upscale customer experience.
Comprising St. Thomas, St. John and St. Croix, the US Virgin Islands offer a diversity that is rare in the Caribbean.
Each island boasts its own unique atmosphere:
Saint-Thomas, vibrant and dynamic,
Saint-John, unspoilt and wild,
Saint-Croix, steeped in culture and history.
🎯 Alani Henneman’s stated aim: to make the USVI not just a stopover, but a real gateway to discover the richness of the region.
Turning a stopover into a cultural immersion
For Alani Henneman, the major challenge now lies in transforming the cruise experience.
” We have a strong cultural identity that we want to share: the quadrille, Danish architecture, our music and traditions. That’s what we want visitors to experience. “she explains.
The development of new themed excursions and the improvement of the hotel offer are at the heart of the strategy.
The ambition is clear: to encourage cruise passengers to extend their stay, by offering them authentic and memorable experiences.
🎯 If she could grant a wish, Alani Henneman would like to see the creation of new hotels, to turn even more passing visitors into long-term tourists.
USVI, between living roots and the future of tourism
At Seatrade Cruise Global 2025, the US Virgin Islands reaffirmed that it is possible to combine historical heritage, modern tourism and a warm welcome.
By capitalizing on the uniqueness of their history and the diversity of their islands, they are charting an ambitious course:
to make every cruise a true voyage to the heart of an authentic, proudly preserved Caribbean identity.
