MARTINIQUE – When the island shines on the international stage: the Brahman breed takes center stage at the Salon de l’Agriculture

Brahman

On June 4, in the verdant setting of the former Habitation Dillon, a new page in Martinique agriculture was written. In announcing that the Brahman cattle breed will represent the Salon International de l’Agriculture in Paris in 2026, Salon director Jérôme Despey made more than a symbolic choice: he recognized Martinique as a legitimate, strategic and innovative agricultural player.

The announcement was made thanks to the commitment of Sandrine Hayot, president of the Union des éleveurs de bovins Brahman, genetic coordinator Jessica Perrette, who has been on the payroll for over six years, and breeder André Prosper.

The Salon International de l’Agriculture 2026 will be held at Paris Expo Porte de Versailles, as every year, from February 21st to March 1st 2026.

Brahman
Jérôme Despey

A hardy breed with recognized Caribbean know-how

The Brahman, a cattle breed emblematic of the French West Indies, is adapted to tropical conditions: undemanding, naturally resistant to parasites, and suitable for extensive outdoor rearing. “It’s a very endearing, spectacular animal, ideal for our territories”, confides Jessica Perrette.

In both Martinique and French Guiana, genetic selection programs help maintain the breed’s diversity and quality, promoting local, healthy meat produced with respect for the environment.

Brahman
Jessica Perrette

Regional cooperation in tune with know-how

André Prosper sets out the regional vision: “There’s a real need for inter-island development. We’re still in the embryonic stage, but we need to go much further. Links are being forged with Saint-Martin, Dominica and Guadeloupe. Visits from Caribbean delegations to his farm have revealed the potential of the Martinique model.

Conversely, cooperation with French Guiana is already well advanced: the Brahman breed’s herd book is shared there, structures are actively collaborating (SEBOG cooperative, UEBB), and skills are circulating between breeders. It’s a tangible integration that promises a promising Caribbean dynamic.

Brahman
André Prosper

Territorial influence and collective ambition

For the Salon de l’Agriculture, 600,000 visitors, 4,300 journalists, 88 official debates… The visibility is immense. By choosing a Brahman cow from Martinique, the whole island will be highlighted: its respectful agricultural practices, its committed breeders, its young people in training, all mobilized to accompany the event in Paris.

The project is collective, deeply rooted and a source of pride. As Sandrine Hayot sums up: “It’s a great showcase for Martinique’s agricultural sector, one that innovates, cooperates and inspires.”

Antilles françaises

In Paris in 2026, it’s a whole: an animal, a breed, a know-how, a culture, an agriculture, a territory and its riches that will be represented. The Brahman crystallizes much more than a local success story: it embodies a demanding, inventive, forward-looking Martinique. This choice of muse is a strong signal that Martinique’s agriculture is radiant, seductive and attractive.

It is also becoming a lever for tourism and economic visibility. Through it, an entire island proudly asserts its place on the map of future agriculture.

Leave a Reply

Your email address will not be published. Required fields are marked *

More articles from RK

Ser’i Neger
HISTORY & HERITAGE
Tolotra

Ser’i Neger, 231 years after the Battle of Tula.

In Curaçao, Ser’i Neger today bears witness to the history of the former Fontein plantation. On August 25, 1795, this landscape became one of the main theaters of the revolt led by Tula against slavery. Two hundred thirty-one years later, the story of this battle has returned to the forefront, along with an urgent heritage issue. How can we preserve a site where a crucial chapter in Curaçao’s struggle for freedom was written? On August 17, 1795, it all began in Kenepa Eight days before the Battle of Ser’i Neger, the revolt began at the Kenepa plantation, now also known as Knip. On August 17, enslaved people, led by Tula, refused to return to work and demanded their freedom. The official website of Curaçao describes this event as the beginning of the most significant resistance to slavery in the island’s history. The movement was not limited to Kenepa. The insurgents

Read More »
¿Qué lo que?
HISTORY & HERITAGE
Tolotra

“¿Qué lo que?” Three words, three letters, one identity

In the Dominican Republic, an encounter can begin with three words that might baffle anyone who translates Spanish literally. A friend arrives, a message pops up, a conversation begins, and out comes this familiar phrase: “¿Qué lo que?” It doesn’t require a complicated explanation. Above all, it establishes a connection. Behind this phrase lies a social convention, a way of speaking, and, now, three very recognizable letters: KLK. What does “¿Qué lo que?” really mean? The closest equivalent would be “what’s new?”, “what’s going on?”, or, in English, “what’s up?”. SpanishDictionary classifies the expression as a regionalism used in Dominican Republic and as a greeting. In other words, a literal translation isn’t very helpful. In conversation, “¿Qué lo que?” primarily serves as a casual opening. The response, therefore, doesn’t need to be a detailed account of one’s day. Like many greetings, the expression can simply establish a sense of closeness

Read More »
37th CBU Media Awards
NEWS
Tolotra

37th CBU Media Awards: 4 awards for Richès Karayib.

In its first appearance at the 37th CBU Media Awards, Richès Karayib walked away with four honors: two Awards and two Special Mentions. The results were announced on August 19 in Georgetown, Guyana, during a ceremony that was broadcast and streamed throughout the region. This debut immediately established the media outlet as one of the standout newcomers at this 37th edition. Four awards on his first try The Caribbean Broadcasting Union has named Richès Karayib among the “first-time entrants” that made a strong impression this year. In total, the media outlet received two awards and two special mentions in the Print and Digital categories. This recognition comes during a particularly packed edition. The 37th CBU Media Awards honored 92 winners of Awards and Special Mentions across 56 categories. Professionals and media outlets from thirteen countries and territories across the English-, French-, and Spanish-speaking Caribbean had their productions honored. According to

Read More »

conTACT RK

we'd love to have your feedback on your experience so far

Join The List

Join our Richès Karayib community!  Sign up for our newsletter.

Want To Maximize Your Business Presence On Riches Karayib?

Complete the form to start the application