MARTINIQUE – When the island shines on the international stage: the Brahman breed takes center stage at the Salon de l’Agriculture

Brahman

On June 4, in the verdant setting of the former Habitation Dillon, a new page in Martinique agriculture was written. In announcing that the Brahman cattle breed will represent the Salon International de l’Agriculture in Paris in 2026, Salon director Jérôme Despey made more than a symbolic choice: he recognized Martinique as a legitimate, strategic and innovative agricultural player.

The announcement was made thanks to the commitment of Sandrine Hayot, president of the Union des éleveurs de bovins Brahman, genetic coordinator Jessica Perrette, who has been on the payroll for over six years, and breeder André Prosper.

The Salon International de l’Agriculture 2026 will be held at Paris Expo Porte de Versailles, as every year, from February 21st to March 1st 2026.

Brahman
Jérôme Despey

A hardy breed with recognized Caribbean know-how

The Brahman, a cattle breed emblematic of the French West Indies, is adapted to tropical conditions: undemanding, naturally resistant to parasites, and suitable for extensive outdoor rearing. “It’s a very endearing, spectacular animal, ideal for our territories”, confides Jessica Perrette.

In both Martinique and French Guiana, genetic selection programs help maintain the breed’s diversity and quality, promoting local, healthy meat produced with respect for the environment.

Brahman
Jessica Perrette

Regional cooperation in tune with know-how

André Prosper sets out the regional vision: “There’s a real need for inter-island development. We’re still in the embryonic stage, but we need to go much further. Links are being forged with Saint-Martin, Dominica and Guadeloupe. Visits from Caribbean delegations to his farm have revealed the potential of the Martinique model.

Conversely, cooperation with French Guiana is already well advanced: the Brahman breed’s herd book is shared there, structures are actively collaborating (SEBOG cooperative, UEBB), and skills are circulating between breeders. It’s a tangible integration that promises a promising Caribbean dynamic.

Brahman
André Prosper

Territorial influence and collective ambition

For the Salon de l’Agriculture, 600,000 visitors, 4,300 journalists, 88 official debates… The visibility is immense. By choosing a Brahman cow from Martinique, the whole island will be highlighted: its respectful agricultural practices, its committed breeders, its young people in training, all mobilized to accompany the event in Paris.

The project is collective, deeply rooted and a source of pride. As Sandrine Hayot sums up: “It’s a great showcase for Martinique’s agricultural sector, one that innovates, cooperates and inspires.”

Antilles françaises

In Paris in 2026, it’s a whole: an animal, a breed, a know-how, a culture, an agriculture, a territory and its riches that will be represented. The Brahman crystallizes much more than a local success story: it embodies a demanding, inventive, forward-looking Martinique. This choice of muse is a strong signal that Martinique’s agriculture is radiant, seductive and attractive.

It is also becoming a lever for tourism and economic visibility. Through it, an entire island proudly asserts its place on the map of future agriculture.

Leave a Reply

Your email address will not be published. Required fields are marked *

More articles from RK

Citadelle Henri
HISTORY & HERITAGE
Tolotra

Haiti – Citadelle Henri: a Haitian bastion at the heart of Caribbean history

Citadelle Henri. The name sounds like an affirmation. That of a territory, a people and a region that, at the beginning of the XIXᵉ century, chose to stand up to empires. Dominating northern Haiti at an altitude of over 900 metres, the Citadelle Laferrièrebetter known as the citadel Henriremains one of the most powerful monuments in the Caribbean. Beyond its monumentality, it embodies strategic thinking, conquered sovereignty and a message addressed to the Atlantic world. A founding historical context for Haiti and the Caribbean It was born in the immediate post-war period of Haitian independence (1804). At the head of the Kingdom of the North, Henri Christophe between 1805 and 1820, erected a defensive system unrivalled in the region. The aim was clear: to prevent any return of the colonial powers, particularly France, and to secure a sovereign black state in the heart of the Caribbean. In a Caribbean region

Read More »
Stephen Cat Coore
MUSIC
Tolotra

Jamaica – Reggae legend Stephen Cat Coore dies aged 69

Stephen Cat Coore died at the age of 69, leaving the Caribbean bereft of one of its most consistent and demanding artisans. Guitarist, singer, composer and co-founder of the group Third World, he embodies a singular trajectory in the history of Jamaican music: that of a creator who chose continuity, rigor and thoughtful openness rather than rupture or effect. His death is not just that of a renowned musician. It marks the loss of a cultural landmark, of a man who knew how to think of reggae as a space for dialogue between Caribbean heritage and the global circulation of sounds. A musical heritage steeped in Jamaican history Stephen Cat Coore was born in a Jamaica where music was already structuring the collective narrative. Son of Bunny Ruggs, a member of the Maytals, he grew up in the shadow of a heritage shaped by ska, rocksteady and the first expressions

Read More »
Karen VIRAPIN
AIR
Tolotra

Karen VIRAPIN: Air Caraïbes’ first female CEO from the French overseas territories

Appointed Deputy CEO in January 2026, Karen Virapin becomes the first woman from the French overseas territories to reach this level of governance withinAir Caraïbes. A major development for the airline, but also a strong signal for the Caribbean air transport sector. Beyond the symbolism, this appointment raises a central question: what concrete impact could it have on governance, social dialogue, the regional network and service quality? An appointment that reflects continuity, but not stasis Having been with the company for fourteen years, Karen Virapin is no parachute. A former Director of Human Resources, Karen Virapin has been involved in all the company’s structural transformations: organizational changes, workforce growth, adaptation to the economic and social constraints of the airline industry. Her appointment to the position of Managing Director is therefore a logical step in the company’s continuity. But continuity does not mean standstill. In a sector as exposed as air

Read More »

conTACT RK

we'd love to have your feedback on your experience so far

Join The List

Join our Richès Karayib community!  Sign up for our newsletter.

Want To Maximize Your Business Presence On Riches Karayib?

Complete the form to start the application