MARTINIQUE – When the island shines on the international stage: the Brahman breed takes center stage at the Salon de l’Agriculture

Brahman

On June 4, in the verdant setting of the former Habitation Dillon, a new page in Martinique agriculture was written. In announcing that the Brahman cattle breed will represent the Salon International de l’Agriculture in Paris in 2026, Salon director Jérôme Despey made more than a symbolic choice: he recognized Martinique as a legitimate, strategic and innovative agricultural player.

The announcement was made thanks to the commitment of Sandrine Hayot, president of the Union des éleveurs de bovins Brahman, genetic coordinator Jessica Perrette, who has been on the payroll for over six years, and breeder André Prosper.

The Salon International de l’Agriculture 2026 will be held at Paris Expo Porte de Versailles, as every year, from February 21st to March 1st 2026.

Brahman
Jérôme Despey

A hardy breed with recognized Caribbean know-how

The Brahman, a cattle breed emblematic of the French West Indies, is adapted to tropical conditions: undemanding, naturally resistant to parasites, and suitable for extensive outdoor rearing. “It’s a very endearing, spectacular animal, ideal for our territories”, confides Jessica Perrette.

In both Martinique and French Guiana, genetic selection programs help maintain the breed’s diversity and quality, promoting local, healthy meat produced with respect for the environment.

Brahman
Jessica Perrette

Regional cooperation in tune with know-how

André Prosper sets out the regional vision: “There’s a real need for inter-island development. We’re still in the embryonic stage, but we need to go much further. Links are being forged with Saint-Martin, Dominica and Guadeloupe. Visits from Caribbean delegations to his farm have revealed the potential of the Martinique model.

Conversely, cooperation with French Guiana is already well advanced: the Brahman breed’s herd book is shared there, structures are actively collaborating (SEBOG cooperative, UEBB), and skills are circulating between breeders. It’s a tangible integration that promises a promising Caribbean dynamic.

Brahman
André Prosper

Territorial influence and collective ambition

For the Salon de l’Agriculture, 600,000 visitors, 4,300 journalists, 88 official debates… The visibility is immense. By choosing a Brahman cow from Martinique, the whole island will be highlighted: its respectful agricultural practices, its committed breeders, its young people in training, all mobilized to accompany the event in Paris.

The project is collective, deeply rooted and a source of pride. As Sandrine Hayot sums up: “It’s a great showcase for Martinique’s agricultural sector, one that innovates, cooperates and inspires.”

Antilles françaises

In Paris in 2026, it’s a whole: an animal, a breed, a know-how, a culture, an agriculture, a territory and its riches that will be represented. The Brahman crystallizes much more than a local success story: it embodies a demanding, inventive, forward-looking Martinique. This choice of muse is a strong signal that Martinique’s agriculture is radiant, seductive and attractive.

It is also becoming a lever for tourism and economic visibility. Through it, an entire island proudly asserts its place on the map of future agriculture.

Leave a Reply

Your email address will not be published. Required fields are marked *

More articles from RK

St Maarten Carnival 2026
EVENT MANAGEMENT
Tolotra

St Maarten Carnival 2026: 55 years on an island split in two

In Philipsburg, carnival is about much more than costumes and concerts. It shows an island divided between two histories, two administrations and the same popular energy. For its 55th anniversary, St Maarten Carnival 2026 gives Sint Maarten the opportunity to show what the Caribbean does best: transforming a local festival into a marker of identity. A carnival that’s more than just a party St Maarten Carnival 2026 began on April 10 and continues until May 5, with Philipsburg as the focal point. In the streets, locals aren’t just watching a parade go by. They recognize families, neighborhoods, groups, sounds, food stands, faces that have returned for the occasion. Carnival is not just a decoration. It’s part of the way Sint Maarten tells its story. This year’s event carries a special weight. St. Maarten Carnival 2026 marks the 55th edition of the biggest cultural event on the Dutch part of the

Read More »
Viengsay Valdés
DANCE
Tolotra

Cuba – Viengsay Valdés: Alicia Alonso’s heiress

When Alicia Alonso passed away in October 2019, the Ballet National de Cuba, which Alicia Alonso had founded in 1948 and directed for seven decades, was orphaned. Only one person has been entrusted with the responsibility of following in her footsteps: Viengsay Valdés. Now 49, she leads one of the world’s most respected ballet companies. She does so from Havana, a city in crisis, with resources that no comparable institution in Europe or the United States would accept. The challenge is from another time. But Viengsay Valdés holds her ground. Demanding Cuban training Born in Havana in 1976, she began dancing at the age of 9 at the Alejo Carpentier elementary ballet school, before continuing her training at the Cuban National Ballet School, one of the most prestigious in the world, free and open to all Cuban children by audition. It was here that she encountered the world of Alicia

Read More »
Eric Williams
MUSIC
Tolotra

Shenseea and Daddy Yankee bring the Caribbean to FIFA World Cup 2026

Shenseea and Daddy Yankee at FIFA 2026: the announcement goes beyond a simple musical release. With “Echo”, Jamaica and Puerto Rico enter the sound universe of the next World Cup together. Behind this track, a part of the urban Caribbean finds a new place in one of the planet’s most popular events. One FIFA title, two Caribbean voices On April 28, 2026, FIFA announced the release of “Echo”, the third single from the official FIFA World Cup 2026 album. The track brings together Shenseea, a Jamaican artist associated with contemporary dancehall, and Daddy Yankee, a major Puerto Rican reggaeton figure. FIFA points out that the track is one of a series of musical releases designed to accompany the build-up to the tournament. This announcement goes beyond the framework of a collaboration between two well-known artists. It brings two Caribbean territories, Jamaica and Puerto Rico, face to face, united in a

Read More »

conTACT RK

we'd love to have your feedback on your experience so far

Join The List

Join our Richès Karayib community!  Sign up for our newsletter.

Want To Maximize Your Business Presence On Riches Karayib?

Complete the form to start the application