Martinique is reinventing itself to become an attractive year-round tourist destination. Faced with the challenges of seasonality and the need to diversify its tourist market, the Comité Martiniquais du Tourisme (CMT) is embarking on an ambitious strategic transformation. New logo, activation of local tourism, support for socio-professionals: decipher an inspiring approach presented at the latest CMT conference.
Why a new tourism strategy?
Martinique has reached a milestone in terms of tourist numbers, with almost a million visitors a year and a target of 1.2 million. However, strong seasonality remains a major hindrance: peaks in visitor numbers concentrated over a few months leave long slack periods, impacting on profitability and employment in the tourism sector.
To meet this challenge, CMT has devised a three-pronged strategy:
– Reinforce the image of Martinique as an attractive year-round destination.
– Open up to new markets beyond France.
– Stimulate the region through a program of events and local initiatives.
The “Partez en vacances en Martinique” program: a driving force for local tourism
At the heart of this strategy, the “Partez en vacances en Martinique” program aims to stimulate local tourism. It encourages residents of Martinique, Guadeloupe, Guyana and the diaspora to consume locally and rediscover their territory.
This program provides a platform for visibility and support for 32 tourism professionals. These include Le Mantou with its eco-responsible mangrove excursions.
The Hôtel Bambou, with its inclusive hotel offer, is a perfect illustration of the diversity of Martinique’s tourism offering.
Feedback has been very positive: the program is deemed effective by the professionals themselves, who see a direct impact on their sales in the off-season. In terms of budget, the CMT is devoting several hundred thousand euros to the program, divided between the various target markets.
A new logo for a new dynamic
To accompany this renewal, CMT has unveiled a new logo embodying “martinicality”, the island’s plural and authentic identity.
Why this change? To make the CMT’s action more visible, better align its institutional image with the expectations of the tourism markets, and strengthen the sense of belonging of the Martiniquais themselves.
The device is designed for dual use:
– CMT logo: for corporate communications.
– “M” destination logo: for tourism promotion campaigns, which professionals can adopt under certain conditions.
This logo reflects the richness of Martinique: beaches, nature, culture, terroir, hospitality. It helps build a coherent, inspiring image for the island, both locally and internationally.
A transformation strategy that inspires
By redefining its image and activating local tourism, Martinique is charting a new course to boost its year-round appeal. The CMT is combining the transformation of communication with concrete action in the field to support the entire industry.
In a Caribbean context where many territories face the same challenges of seasonality and diversification, this approach offers an inspiring model to follow.
Richès Karayib met with Craig Marshall, Regional Director of Blue Diamond Resorts, President of the Antigua and Barbuda Hotels Association, and Vice-President of the Caribbean Hotel and Tourism Association (CHTA). A key figure in the organization of the Caribbean Travel Marketplace 2025. Craig Marshall shares with us his thoughts on this historic edition, Antigua and Barbuda’s ambitions for the future, and the importance of a collective voice within Caribbean tourism.
A strategic turning point for Antigua and Barbuda
For Craig Marshall, the success of this event is not an accident. It’s the result of an intense collaboration between the public and private sectors, notably between the Antigua and Barbuda Hotels Association and the Antigua and Barbuda Tourism Authority.
“This is the first time such a small territory has hosted the region’s largest tourism forum,” he points out. “It shows that our organizational capacity far exceeds our demographic size.”
With this year’s event, Antigua is now on the map of potential hosts for larger international events. An assertive strategy.
An island now ready for major world events
The Caribbean Travel Marketplace is just the beginning. In June 2025, Antigua will host the OAS forum with delegations from the Americas. And in 2026, the island will host King Charles, Queen Camilla and Commonwealth Heads of State at the Commonwealth Heads of Government Meeting (CHOGM).
“These appointments confirm that we are entering a new phase. We are capable of hosting major diplomatic events, in addition to tourism events,” says Craig Marshall.
This positioning reinforces Antigua’s status as a regional hub for regional hub for political, economic and tourism dialogue.
📍 Details of the OAS forum
- Dates : June 25-27, 2025.
- Location : AUA Conference and Learning Centre, University Park, St. John’s, Antigua and Barbuda.
- Theme : Building resilient and inclusive economies in the Americas.
This theme underlines the importance of resilience and inclusiveness in meeting the challenges faced by member states, large and small, with an emphasis on sustained and collective action.
A Caribbean voice strengthened by unity
Highly committed to the CHTA, Craig Marshall also stresses the importance of association membership for industry professionals. The work carried out around customs duties and regional advocacy shows the relevance of a collective voice.
“We need to speak with one voice. The more of us there are, the more that voice carries,” he insists. “The CHTA doesn’t just organize events: it defends our common interests.”
When asked to sum up the main benefit for members in one word, he answers without hesitation: growth.
A united and ambitious Caribbean
In Craig Marshall’s words, a dynamic is confirmed: that of a structured, united Caribbean structured, united, focused on action and influence. In addition to being a beautiful destination, Antigua & Barbuda now aims to be a a key player in regional and global trade. And the Caribbean Travel Marketplace 2025 will have been the signal.
Richès Karayib continues to bring you a behind-the-scenes look at this event through the testimonials of those who are building the Caribbean tourism of today and tomorrow.
Richès Karayib went to meet Vanessa Ledesma, CEO of the CHTA (Caribbean Hotel and Tourism Association) on the occasion of the 43ᵉ edition of the Caribbean Travel Marketplace held in Antigua and Barbuda from May 18 to 22, 2025. This flagship B2B tourism event in the region brought together suppliers, tour operators, institutions and experts around a common goal: to structure the future of Caribbean tourism. Exclusive interview on current challenges, future prospects and collective levers.
An essential platform for inter-Caribbean dialogue
Vanessa Ledesma opened the conversation with a reminder of the central role played by the CHTA (Caribbean Hotel and Tourism Association) in the regional tourism ecosystem. With over 9,300 business meetings in two days between 25 Caribbean destinations and operators from 16 outbound markets. The event reflects a clear determination to : to strengthen commercial partnerships and collaboration between players in the field.
“It’s the must-attend B2B event for the Caribbean hotel and tourism sector,” she explains. “It not only allows you to forge relationships, but also to structure them around marketing strategies, product development and visibility.”
The quality of the exchanges, praised by the participants, marks a break with previous years. The sector is demonstrating increased maturity, in a context where agility has become an imperative.
Geopolitical challenges and market diversification
When asked about current challenges, Vanessa Ledesma points to a major uncertainty linked to the geopolitical situation in the United States the leading outbound market to the Caribbean. A slight decline in demand has been observed, prompting regional players to reorient their strategy towards Canada, Latin America but also towards a revival of intra-Caribbean tourism still fragile since the pandemic.
“We’re seeing growing interest from markets such as Brazil, Colombia and Quebec. We need to capitalize on this momentum, while facilitating air and sea connections in the region,” emphasizes Vanessa Ledesma.
This vision is in line with a logic of resilience and openness which could reshuffle the tourist industry’s deck in years to come.
Towards a stronger, more supportive and better-trained sector
In addition to this annual event, Vanessa Ledesma emphasizes the CHTA’s structural role in supporting the private sector. Advocacy, business intelligence, training, sustainability, accessibility: “these are just some of the services we offer our members.”
“The stronger our network, the more our collective voice is heard in the face of local, regional or international issues.”
She also invites all professionals to join the association to benefit from these resources and actively participate in the transformation of Caribbean tourism. The CHTA does not limit itself to events, but also acts on a day-to-day basis, notably through initiatives such as the Direct Booking Summit which aims to improve the digital autonomy of hotel operators.
The Caribbean on the move
The interview with Vanessa Ledesma perfectly illustrates a Caribbean in search of tourism sovereignty, market diversification and skills development.. Through a collective, proactive and structured approach, the CHTA is helping to shape a more sustainable, inclusive and successful Caribbean tourism industry.
Richès Karayib will continue this exploration of the industry’s voices through further exclusive interviews conducted during Caribbean Travel Marketplace 2025.
St Kitts Music Festival is a key factor in boosting off-season tourism in Saint Kitts and Nevis. With the 2025 edition scheduled for June 26 to 28, this event attracts an international audience every year, transforming the off-season into a period of celebration and discovery. But how does this festival boost tourism when the beaches are empty and hotels are looking to fill their rooms? A look at a phenomenon that is redefining the island’s tourism strategy, with a focus on the 2025 edition and its exceptional headliners.
Origins and objectives of the St Kitts Music Festival
Festival history and economic context
The St Kitts Music Festival was launched in 1996, at a time when the island was looking to boost tourism during the off-season. Hotels were showing low occupancy rates, and the local economy was suffering. The idea was simple: to create an international music event capable of attracting visitors outside the peak season, while showcasing the culture of St. Kitts.
Strategic objectives for the destination
From the outset, the St Kitts Music Festival’s mission is to increase tourist arrivals, improve hotel occupancy rates, boost the local economy and promote the island’s art scene. The event is also intended as a showcase for St. Kitts‘ cultural diversity, to compete with other territories in the region.
The 2025 edition: an exceptional program and renowned artists
Festival dates and atmosphere
The 2025 edition of the St Kitts Music Festival will be held from Thursday June 26 to Saturday June 28, at Warner Park Stadium. Three nights of concerts, meetings and festivities are planned, preceded by the SKMF Lavish Welcome Event on Tuesday June 24, a VIP welcome party with the theme “Echoes of Africa”, and a first night “Safari” to set the mood.
Featured artists
The 2025 program promises to be one of the richest and most eclectic in the history of the St Kitts Music Festival. Headliners include :
- Jennifer Hudson – powerful voice and international star
- Vybz Kartel – dancehall icon
- Shenseea – Jamaican revelation
- Kes The Band – leading group on the soca scene
- Ayra Starr – rising afrobeat star
- Patrice Roberts, Spice, Jah Vinci, Chronic Law, Romain Virgo, Christopher Martin
- Signal Band, Trilla-G, Yung Bredda, IDeli Napi, Abena Amory, Virgil Hodge
- SKSO – St. Kitts Steel Orchestra, String Band, Nicholas Branker, Collin Wyatt, Barrington Levy
This diversity of styles – soca, dancehall, reggae, R&B, local talent – guarantees a unique experience every evening. International artists rub shoulders with Caribbean talent, offering an exceptional musical panorama.
Direct economic impact on Saint Kitts
Boosting local businesses and hotels
St Kitts Music Festival and especially the 2025 edition, is attracting a remarkable number of visitors. Hotels are fully booked, while restaurants, bars, cabs and local businesses benefit from the arrival of thousands of festival-goers. Economic spin-offs far exceed ticket sales, with increased activity in all sectors.
Job creation and spin-offs for service providers
The St Kitts Music Festival generates many temporary jobs: security guards, technicians, guides, drivers, craftsmen… The organization of ancillary events, such as beach parties, cruises, craft markets and culinary workshops, multiplies the opportunities for local service providers.
A powerful lever for international visibility
Media coverage and new appeal
Thanks to the presence of world-renowned artists and international media coverage, the St Kitts Music Festival 2025 raises the island’s profile. Social networks, specialized media and influencers are relaying the event, attracting an ever larger and more diverse audience.
Artistic diversity and promotion of local heritage
The 2025 program highlights the cultural richness of Saint Kitts: music, dance, gastronomy, handicrafts… Visitors discover an authentic island, where every moment of the day is an opportunity to experience the richness of the island. St Kitts Music Festival is an opportunity to immerse themselves in the local culture.
How does the St Kitts Music Festival transform the off-season tourist experience?
Cultural immersion and new visitor experiences
Participate in St Kitts Music Festival is to experience the island differently. Visitors enjoy a festive atmosphere, authentic encounters and a variety of activities. In addition to concerts, the 2025 edition features daytime events: beach parties, cruises, culinary workshops, cultural visits and local rum tastings.
Complementary activities: beyond concerts
The St Kitts Music Festival extends over several days and offers a multitude of ancillary activities, enabling visitors to extend their stay and discover the island’s other attractions: beaches, hiking trails, historic sites such as the UNESCO-listed Brimstone Hill Fortress.
Challenges and future prospects for the festival and off-season tourism
Model adaptation and impact assessment
To remain attractive, the St Kitts Music Festival must constantly innovate. The 2025 edition, with its ambitious program and unique experiences, demonstrates the organizers’ determination to go one step further in attracting an international audience and building visitor loyalty.
Future innovations and the role of stakeholders
The future of St Kitts Music Festival is achieved through co-creation with local players: hoteliers, restaurateurs, craftsmen and cultural institutions. By listening to the public’s expectations and adapting the offer, the festival can continue to play a driving role in off-season tourism and strengthen the island’s identity.
When music becomes an engine for tourism transformation
St Kitts Music Festival 2025 is a perfect example of how a cultural event can transform the tourist off-season into a period of economic dynamism and international influence. Thanks to an exceptional program, a festive atmosphere and immersion in local culture, St. Kitts attracts and retains visitors from all over the world. Here, music is more than just entertainment: it’s the driving force behind a sustainable, inclusive and innovative tourism transformation.
In Antigua, on May 22, 2025, the Direct Booking Summit Caribbean brought together the key players in the hospitality industry around a common goal: to regain control of customer relations in an ever-changing digital ecosystem. Co-organized by the CHTA and Triptease, the Direct Booking Summit Caribbean offered a strategic immersion in the challenges of hotel marketing, from loyalty to distribution optimization.
Understanding today's traveler
The Direct Booking Summit Caribbean kicked off with a revealing session: the expectations of the traveler of 2025 no longer resemble those of yesterday. This customer is looking for an emotional connection, lasting commitments and a locally-rooted experience.
To meet these expectations, hotels need to develop in-depth knowledge of customer profiles, using behavioral data, post-stay surveys and integrated CRM tools.
** Key insight: customers book with their hearts as much as their wallets. Active listening and storytelling have become conversion levers.
Distribution: regaining the upper hand against the OTAs
The balance between direct channels and intermediaries (wholesalers, tour operators, platforms) was one of the most strategic points of the Direct Booking Summit Caribbean.
Speakers shared concrete methods for :
– guarantee rate parity without sacrificing flexibility,
– minimize tariff leakage,
– and structure more competitive packages for direct booking.
** A special mention goes to those who, thanks to a well-designed website, now achieve over 70% direct bookings – a figure that makes you dream.
OTA (Online Travel Agency)
Loyalty & CRM: Building Emotional Connections
Traditional loyalty programs are giving way to emotional, personalized strategies.
The Direct Booking Summit Caribbean highlighted the importance of a well-segmented CRM, capable of automating high-value messages: birthdays, room preferences, customized experiences…
** Case in point: a simple personalized e-mail campaign enabled a hotel in Jamaica to double its pre-stay sales of ancillary services.
Social Media & Influence: Authenticity Converts
The most powerful session? The one at Bolongo Bay Beach Resort (US Virgin Islands), which proved that with a reduced advertising budget but a TikTok strategy focused on POV videos and customer testimonials, it’s possible to double sales.
The message is clear: authenticity, local voices and short formats are more powerful today than a TV spot.
** Reminder: No need for celebrity partnerships—engaged local micro-influencers can deliver measurable results.
Culture, Differentiation & Place-Based Storytelling
Last but not least: culture as a competitive advantage.
Caribbean identity, when well integrated into the customer experience (gastronomy, architecture, storytelling), creates a memorable and differentiating experience.
Several experts stressed the importance of training teams in cultural hospitality, to make every interaction a sincere moment, enhancing the history of the territory.
** A growing trend: travelers are increasingly seeking meaningful stays that support local communities and showcase cultural heritage.
Richès Karayib, Media Partner for Caribbean Transformation
As a multilingual Caribbean medium, Richès Karayib covered the Direct Booking Summit Caribbean to give a voice to the actors of change.
What did we learn? A Caribbean hotel industry in the throes of change, more aligned with its values, its territory and its clientele.
Follow us for exclusive interviews, behind-the-scenes insights, and the visionary ideas shaping a new era of Caribbean tourism.
Usain Bolt has become Jamaica‘s new global tourism ambassador. An appointment that goes far beyond the symbolic: it is part of an ambitious strategy of economic recovery, cultural enhancement and tourism diversification. The athletics star, known on every continent, now embodies the face of an authentic, forward-looking Jamaica.
Through this role, he promotes not only his country’s natural assets, but also its cultural heritage, while committing himself to the social inclusion and emancipation of younger generations.
A strategic appointment for Jamaica
This designation is part of the Jamaican authorities’ drive to reposition the country as a benchmark destination. The Minister of Tourism, Edmund Bartlett, pointed out that the reputation of Usain Bolt offers unprecedented international visibility.
In a country where tourism accounts for around a quarter of GDP and is a key driver of employment, this initiative aims to strengthen the island’s appeal in diversified markets. The image of the athlete, associated with excellence, modernity and success, helps to reinforce Jamaica’s identity on the world stage.
Economic context and transformation of the tourism model
The COVID-19 pandemic shook up Jamaica’s tourism sector, forcing the authorities to rethink their strategy. The focus is now on more inclusive, sustainable and resilient tourism. In 2024, the sector’s revenues exceeded 3.7 billion dollars, but the challenges remain: upgrading infrastructures, preserving the environment, adapting to new visitor expectations. Against this backdrop, Usain Bolt represents a powerful lever to support this transition, by promoting his country’s values and stimulating investment.
Usain Bolt, more than a legendary athlete
Eight-time Olympic champion and eleven-time world champion, Usain Bolt is renowned for his exceptional performance on the slopes. But his influence extends beyond the sporting arena. Committed to educational, cultural and social projects, he actively supports Jamaican youth and local initiatives. His foundation promotes access to sport, education and health. Today, he is fully committed to his role as ambassador, with the aim of promoting a Jamaica that is dynamic, supportive and attractive to tourists and investors alike.
Strong roots and a humanist vision
Originally from Sherwood Content, Usain Bolt has always claimed his roots. For him, this appointment is a way of giving back to his island what it has given him. Through this new mission, he aims to help reduce poverty, promote local talent and improve living conditions. True to his background, he wishes to represent an ambitious and inclusive Jamaica, where every citizen can find his or her place and participate in national development.
A key player in tourism strategy
Jamaica aims to diversify its offer in response to global competition. Tourism is no longer limited to beaches and the climate: it now includes gastronomy, sports, wellness, crafts and music. Usain Boltis playing a central role in this diversification. It takes part in international trade shows, supports digital campaigns and encourages innovation in the design of new tourism products. This approach aims to reinforce the image of a destination that is modern, responsible and connected to its identity.
Expected economic and social impact
Jamaican authorities hope that the involvement of Usain Bolt will generate substantial economic spin-offs: increased visitor numbers, job creation, and the revitalization of related sectors such as catering and crafts. But beyond the economy, the stakes are also social: making tourism a lever for cohesion, equal opportunities and the enhancement of local communities. Usain Boltwith his aura and sincerity, embodies this ambition for equitable, shared development.
Culture, sport and national identity
Jamaica draws much of its strength from its cultural heritage: music, cuisine, crafts and popular traditions. Reggae, a UNESCO intangible heritage site, is one of the major symbols of this heritage. Usain Boltas a national icon, is also committed to promoting this heritage. He supports artists, takes part in cultural events and promotes emerging talent. Through his actions, he gives new visibility to the richness and diversity of Jamaican heritage.
Combining sport and tourism
By choosing Usain Bolt as ambassador, Jamaica combines two of its greatest assets: sport and tourism. This synergy will enable the country to extend its tourism offer to new audiences and reinforce its image as a dynamic, competitive country. The development projects also envisage the creation of high-level sports infrastructures, likely to attract international competitions and strengthen sports diplomacy. The aim is clear: to make sport a vector of economic and cultural appeal.
A long-term vision
The Jamaican government doesn’t want this to be just a publicity stunt. By entrusting Usain Bolt This is a long-term approach. The aim is to build a coherent, innovative and inclusive tourism policy, capable of meeting today’s challenges while preparing for the future. The athlete’s influence will also help foster international partnerships, amplify messages of sustainability and promote a Jamaica that is exemplary in environmental and human terms.
Usain BoltThrough his charisma and his career, he embodies a proud, resilient and open Jamaica. By becoming the face of national tourism, he offers a unique opportunity to unite energies around a social project. Tourism is no longer an end in itself, but a tool for social transformation. This alliance between an exceptional man and a country in transformation could well become one of the Caribbean’s most inspiring models.
Poko Loko is much more than just a floating bar: it’s a unique experience that’s transforming the way people party in Jamaica. From the moment it opened off Mahogany Beach in Ocho Rios, the venue has attracted the attention of locals and travelers in search of adventure and conviviality. This innovative concept, rooted in Jamaican culture, offers a festive interlude on the turquoise waters of the Caribbean Sea, far from the hustle and bustle of land and to the rhythm of the waves.
The origin of Poko Loko: A unique concept on the North Coast
A Visionary Idea for Ocho Rios
Poko Loko was born from the vision of Anthony Warren, a passionate entrepreneur who has spent almost fifty years in Jamaica, notably in charity work. The idea of creating a floating bar emerged from his desire to offer a different kind of attraction, both festive and safe, while enhancing the tourist potential of Ocho Rios. From the outset, it stood out as Jamaica’s only floating bar, a first on the Caribbean scene.
A strong local commitment
The Poko Loko team is made up exclusively of Jamaicans, nicknamed “the fun team”. This choice is in line with a desire to integrate the local population into the project, support employment and strengthen the link between the attraction and the community. Today, over 65 people work on the site, trained in emergency procedures and welcoming visitors, guaranteeing a warm and safe experience.
A Unique Experience Off Mahogany Beach
Access, capacity and ambience
Poko Loko can only be reached by boat from Mahogany Beach, less than a kilometer from downtown Ocho Rios. Whether you’re a tourist disembarking from a cruise, staying in a hotel or just visiting by car, a ferry service provides the link to the barge. With a capacity of 250 guests, the establishment offers several daily excursions, allowing everyone to enjoy the festive atmosphere at any time of day.
Activities and Entertainment on Board
Poko Loko is more than just a bar: it’s a floating leisure center. On board, guests can indulge in diving, water sports, swimming or simply relax on deckchairs. A DJ provides continuous entertainment, accompanied by laser light shows and giant screens for total immersion. The menu, inspired by Mexican and Jamaican flavors, invites culinary discovery, while staff ensure safety and ambiance.
Resilience in the Face of Adversity: The Test of a Devastating Hurricane
Destruction and Reconstruction
Barely two weeks after opening in June 2024, the floating bar was hit hard by a Category 4 hurricane. Torn from its moorings, the barge was destroyed and dumped near the Little Dunn River. The site, left abandoned, suffered massive looting, causing an estimated loss of 1.2 million US dollars. Despite this setback, Anthony Warren and his partners decided to bounce back, driven by resilience and a passion for Jamaica.
Safety and Innovation at the Heart of the New Poko Loko
The reconstruction was designed to guarantee maximum safety. The new, reinforced structure can now withstand category 4 winds and considerable loads. In the event of a cyclonic threat, agreements with towing companies enable the barge to be moved in complete safety. The site is monitored 24 hours a day and fully insured, offering visitors total peace of mind.
A Commitment to Sustainability and Community
Solar Energy and Respect for the Environment
The project is part of an eco-responsible approach. Powered by solar energy, the barge limits its environmental impact while guaranteeing energy autonomy. This choice reflects Anthony Warren’s commitment to sustainable development and the preservation of Jamaica’s coastline, an essential value for the future of local tourism.
Support for local schools
Beyond the festive aspect, the initiative actively supports three schools in the parish of St Ann. This partnership aims to strengthen education and offer new opportunities to young people in the region. The attraction thus becomes a committed player in social development, in addition to its economic role.
Poko Loko: A Major Asset for Tourism in Jamaica
Impact on the local economy
The floating bar contributes to the tourism dynamic of Ocho Rios and Jamaica in general. The attraction attracts a varied clientele, from international tourists to local residents, generating economic spin-offs for shops, hotels and service providers. Local employment also benefits from this activity, with an expanded team and regular training courses.
Perspectives d’Avenir and Expansion
Buoyed by its success, Poko Loko is already planning to expand to other destinations, such as Montego Bay and Negril. However, the aim remains to consolidate the experience in Ocho Rios before any expansion. This strategy testifies to the company’s commitment to quality and constant innovation, in the service of responsible and attractive tourism.
Poko Loko is a must for anyone looking for an original Jamaican experience. Combining fun, safety, local involvement and respect for the environment, this floating bar embodies Jamaican resilience and creativity. Whether you’re a tourism expert or simply curious, it promises memorable moments in the heart of the crystal-clear waters of Ocho Rios.
The Prospect Brighton Conservation Park today embodies Saint Vincent and the Grenadines ‘ desire to reconcile man with nature, at a time when preserving mangroves has become an ecological and social emergency. Its gradual opening, initiated by a soft launch marks a concrete step towards the restoration, protection and enhancement of a threatened natural heritage. This site, conceived as a living laboratory is much more than a green space: it’s a pillar of coastal resilience, civic education and innovation in environmental management.
The Crucial Importance of Mangroves in Saint Vincent and the Grenadines
Mangroves, historically present on the coast of Saint Vincent, play a fundamental role in coastal stability and the survival of numerous species. Their gradual disappearance, caused by urbanization, pollution and climate change, has weakened the island’s ecosystem. Prospect Brighton Conservation Park is part of a restoration program aimed at reintroducing locally extinct species such as the red mangrove and the black mangrove, while protecting species still present such as the white mangrove and the mangrove button.
These coastal forests act as a natural natural barrier against storms and erosion They also filter pollutants before they reach coral reefs and seagrass beds. Their complex root system provides shelter for a wide variety of fauna, including fish, birds, crustaceans and even sea turtles, which come to lay their eggs.
Developments designed for ecological balance
The Prospect Brighton Conservation Park is distinguished by its infrastructures designed to preserve the ecological balance. These suspended paths allow visitors to explore the mangroves without disturbing the fragile mangrove roots. This approach limits human impact and encourages a discreet observation of wildlife including migratory birds and endemic species.
Educational panels are dotted along the route, providing precise information on how mangroves function, their capacity to store carbon and their role in combating climate change. Thanks to these devices, every visitor, whether a novice or an expert, has access to a wealth of information. up-to-date knowledge of local biodiversity and conservation issues.
Ecological Restoration at the Service of the Community
The ambition of Prospect Brighton Conservation Park goes beyond mere preservation. It’s about active restoration project where degraded wetlands are rehabilitated to regain their ecological function. This work, carried out in conjunction with scientists, local associations and volunteers, aims to restore natural water cycles, replant native species and strengthen the resilience of ecosystems in the face of climatic hazards.
The park also features gathering spaces. This is a project that encourages local residents to get involved in the management and enhancement of the site. Workshops, educational outings and volunteer programs are offered in order to raise public awareness and pass on valuable local know-how.
A Model of Sustainable Tourism and Knowledge Transfer
The Prospect Brighton Conservation Park has established itself as a model of sustainable tourism where every activity is designed to respect the environment while generating a positive economic impact. From guided tours, led by trained community guides, enrich the visitor experience with anecdotes, naturalist observations and discussions of traditional practices.
The park also offers educational workshops for schools, families and researchers, turning the site into an open-air classroom. open-air classroom. This approach fosters the emergence of a shared ecological awareness and encourages the intergenerational transmission of knowledge.
The Central Role of Prospect Brighton Conservation Park in Coastal Resilience
Faced with rising sea levels and an increasing number of storms, Saint Vincent and the Grenadines needs to strengthen its resilience. The mangroves, in storing up to ten times more carbon than terrestrial forests are a major asset in mitigating the effects of climate change. The Prospect Brighton Conservation Park acts as a natural natural bulwark protecting inhabited and agricultural areas from flooding and erosion.
This project is part of a sustainable coastal management strategy in line with the recommendations of international experts and the needs expressed by the local population. It offers a a concrete example of integrated coastal zone management, combining conservation, economic development and social inclusion.
The involvement of Dr. Jerrol Thompson praised for its commitment to protecting our natural heritage and for its leading role in the implementation of this sustainable project.
The Prospect Brighton Conservation Park is much more than a protected area: it’s a symbol of commitment symbol of commitment, transmission and innovation. for Saint Vincent and the Grenadines. By combining ecological restoration, community involvement and education, this park paves the way for a new way of thinking about the relationship between man and nature. It shows that preserving mangroves is not just an environmental issue, but also a lever for sustainable development for sustainable development, coastal resilience and collective pride..
From May 18 to 22, 2025, Antigua and Barbuda hosted the 43ᵉ edition of the Caribbean Travel Marketplace, the flagship event of the Caribbean Hotel & Tourism Association (CHTA). Richès Karayib was there, affirming its positioning as a Caribbean media player at the service of regional unity, tourism innovation and sustainable economic connections.
Several territories were represented, testifying to the regional scope of the event: St. Kitts, Dominica, Trinidad & Tobago, St. Martin, Sint Maarten, Montserrat, Barbados, Anguilla, Antigua & Barbuda, Aruba, Grenada, St. Vincent & the Grenadines, among others. The show also welcomed international hotel groups, airlines, travel agencies, digital platforms, as well as Caribbean and international institutions to exchange ideas, prospect and conclude agreements.
A look back at an immersion rich in encounters.
An event at the heart of Caribbean tourism strategy
The Caribbean Travel Marketplace (CTM) is the leading B2B trade show dedicated to Caribbean tourism. Each year, it brings together over 800 participants: hotels, tourist offices, tour operators, investors, airlines, media and institutional representatives. Its aim is to promote business meetings, forge lasting partnerships and anticipate major industry trends.
The 2025 edition, hosted on the campus of the American University of Antigua, was marked by a dense and structured program:
– Caribbean Travel Forum (political and economic issues),
– Responsible Tourism Day (sustainability and resilience),
– Caribbean Travel Marketplace (Professional meetings)
– Direct Booking Summit (digital innovation and direct sales).
For Caribbean territories, the Caribbean Travel Marketplace is a strategic opportunity to assert their attractiveness, attract new markets and reinforce their image.
Through conferences, exchanges and field demonstrations, the Marketplace confirmed its role as a platform for accelerating growth and visibility for Caribbean destinations.
Meet the people who shape Caribbean tourism
The Caribbean Travel Marketplace was an opportunity to meet many personalities involved in the development of tourism in the region. Rich exchanges, full of meaning and perspectives, with women and men who, each in their own way, are helping to shape a more connected, more ambitious and more attractive Caribbean.
We met some of the key players:
These meetings will be the subject of a series of articles and content to be published shortly on Richès Karayib’s channels.
Direct Booking Summit: digital strategies to boost direct bookings
On May 22, 2025, at the close of the Caribbean Travel Marketplace, the first-ever Direct Booking Summit – Caribbean Edition was held at Sandals Grande Antigua. Organized by the Caribbean Hotel & Tourism Association (CHTA ) in partnership with Triptease, the event aimed to provide Caribbean hoteliers with tools and strategies to increase their direct bookings and optimize their distribution channels.
The day was punctuated by interactive sessions covering topics such as website optimization, digital marketing, customer relationship management (CRM), rate parity, and the use of social networks to stimulate direct bookings. Industry experts shared their insights on best practices for reducing reliance on third-party platforms and boosting hotel profitability.
This initiative marks an important step in the digital transformation of the Caribbean hotel sector, with a focus on empowering establishments and creating more direct, personalized relationships with customers.
“The Wicket Fete”: a colorful finale in the heart of the Caribbean spirit
The closing evening of the Caribbean Travel Marketplace 2025, dubbed “The Wicket Fete”, was held on May 21 at the legendary Coolidge Cricket Grounds in Antigua. Designed as a vibrant tribute to local culture, the party fused the spirit of cricket with the energy of carnival, in a festive and authentic atmosphere.
The program included live performances by Tian Winter, Claudette Peters, The Kutting Edge Band and the legendary Burning Flames, accompanied by steel bands and entertainment throughout the evening.
Local artisans and creators were also on hand, displaying their products and know-how in a Caribbean market atmosphere, blending art, crafts, flavors and traditions.
A memorable evening, punctuated by local gastronomy, music and informal encounters, which brought the event to a close on a warm and deeply Caribbean note.
A key moment for understanding the Caribbean on the move
The Caribbean Travel Marketplace 2025 will have captured the energy, challenges and ambitions of Caribbean territories in terms of tourism. The wealth of profiles met, the diversity of approaches, and the desire to strengthen regional cooperation bear witness to a Caribbean in the throes of transformation.
➡️ Coming soon on richeskarayib.com and our networks: portraits, testimonials and exclusive analyses from these meetings in Antigua.
A getaway to Saba, the volcanic pearl of the Lesser Antilles: a promise of adventure and authenticity, just a stone’s throw from Saint Martin. Saba, a little-known volcanic island, fascinates visitors with its unspoilt nature, colorful villages and unique atmosphere, far from the hustle and bustle of tourism. Ready to embark on an unforgettable escape to the heart of the Lesser Antilles?
Discovering Saba: an extraordinary volcanic island
Geography and location
Saba lies just 44 kilometers south-southwest of Saint Martin, in the northern part of the Caribbean arc. This tiny Dutch territory, just 13 km² in size, is distinguished by its rugged terrain, steep cliffs and lack of traditional beaches. Here, the sea laps the craggy rocks, offering a striking natural spectacle.
A majestic volcano: Mount Scenery
Dominating the island, Mount Scenery rises to 887 meters, making it the highest point in the Kingdom of the Netherlands. This dormant volcano, covered by dense rainforest, is the beating heart of Saba. Its summit, often shrouded in mist, attracts hikers and lovers of spectacular panoramas. Climbing its trails offers a breathtaking view of the whole of the Lesser Antilles, with the immensity of the Caribbean Sea as a backdrop.
Exceptional, preserved biodiversity
Tropical forests and nature reserves
Saba is a veritable ecological sanctuary. The rainforest, nicknamed Elfin Forest Reserveevokes a fairytale world of mosses, ferns and tropical trees. Mahogany trees, once abundant, are now rare, victims of the cyclones of the last century. But the island’s wealth of vegetation remains so impressive that Saba recently applied for inclusion on UNESCO’s World Heritage List.
Endemic flora and fauna
Saba’s isolation has favored the emergence of unique species. The famous Saba black iguana, the red-bellied couresse snake and the funnel-eared bat are all endemic to the island. The seabed is home to a 4.3 km coral reef, part of the Saba Marine Park, a veritable paradise for divers and marine biologists.
Activities and experiences in Saba
Hiking and exploring
It’s impossible to talk about a Saba getaway without mentioning hiking. The island offers several marked trails, the most famous of which is the ascent of Mount Scenery. This hike, accessible to all with a minimum level of fitness, passes through lush forests and offers unique views of the island and the sea. The Saba Trail Shop, located in Windwardside, offers maps, advice and badges for hikers.
Scuba diving and eco-tourism
Saba is a world reference for scuba diving. Its crystal-clear waters, protected by a marine park, teem with coral, tropical fish, turtles and sometimes even peaceful sharks. .Spots such as “Tent Reef” and “Ladder Labyrinth” are among the most famous in the Caribbean. Eco-tourism enthusiasts will appreciate the preservation of the environment and the absence of mass tourism, which give Saba a rare authenticity. .
Local crafts and gastronomy
After the effort, it’s time to discover the local flavors. Windwardside’s small restaurants offer a blend of seafood, tropical vegetables and Dutch influences. And there’s no shortage of handicrafts: jewelry, blown glass, works of art and embroidery bear witness to the skills of the Sabanese, who are proud of their heritage.
Local life and culture in Saba
Picturesque villages and traditions
Saba is made up of four main villages: The Bottom, Windwardside, Hell’s Gate and St. John’s. Each has its own character, with whitewashed houses, red roofs and narrow streets. Here, life flows peacefully, punctuated by fishing, farming and welcoming curious visitors. The inhabitants, warm-hearted and proud of their island, love to share their history and traditions.
Festivals and events
Saba’s cultural calendar is punctuated by colorful festivities. The Carnival, or Summer Festival, brings the island to life with parades, costumes and lively music at the end of July. In October, the Sea and Learn Festival raises awareness of ocean conservation through conferences and workshops led by scientists from around the world. In December, Saba Days celebrates local culture, with dances, sports competitions and giant barbecues. All opportunities to immerse yourself in Sabanese life and forge links with the locals.
Practical tips for a Saba getaway from Saint Martin
Access, transport and accommodation
To reach Saba, simply board a ferry or small plane from Saint Martin. The boat journey takes between 75 and 90 minutes, arriving in Fort Bay, the island’s only port. On the island, the main road links the villages and makes it easy to get around, although walking remains the best way to discover Saba. The accommodation on offer, though limited, ranges from small family-run inns to charming hotels, always in a friendly, authentic atmosphere.
Best time to visit
Saba’s climate is pleasant all year round, with temperatures hovering around 27°C. The high season extends from December to April, ideal for enjoying dry, sunny weather. Between June and November, the hurricane season may bring a few showers, but also offers a quieter island, ideal for exploring in peace and quiet.
Saba, a treasure to explore
A getaway to Saba is a timeless interlude between raw nature, living traditions and sincere encounters. Far from the tourist clichés, Saba seduces by its authenticity, its abundant biodiversity and the warmth of its inhabitants. Whether you’re a seasoned hiker, an avid diver or simply curious, the island promises an unforgettable experience that lives up to its reputation as the hidden gem of the Caribbean. A word of advice: plan to stay longer than a day, as Saba is best savored slowly, like a well-kept secret.
