Richès Karayib met Jules Sobion, aka Julius Caesar, founder and CEO of Caesar’s Army Limited, at the 43ᵉ edition of the Caribbean Travel Marketplace. Cultural entrepreneur and informal ambassador of the festival-caribbean-lifestyle, Jules Sobion looks back on the evolution of his company and its strategic positioning around festival-tourism, where celebration becomes a lever for enhancing the value of Caribbean territories.
From Trinidad to the cultural capitals of the world
Founded nearly 20 years ago in Trinidad and Tobago, Caesar’s Army first made a name for itself locally, before the region and beyond : Barbados, Jamaica, Miami, New York, London…
“When we had access to the Trinidad Carnival, we were able to export what we do best: immersion, energy, living culture.”
Today, Caesar’s Army is both an event label and an identity movement. It federates a community of Caribbean culture enthusiasts, always on the lookout for new experiences.
A pivot to experiential tourism
Participation in the Caribbean Travel Marketplace 2025 marks a new stage for Jules Sobion: the structuring of Caesar’s Army as an integrated cultural tourism operator.
“We don’t just want to make events. We want to create immersive weekends with flights, accommodation and cultural discovery of the destination.
This repositioning of Jules Sobion aims to anchor events in local communities by working in partnership with tourist offices and local players, and by offering all-in-one packages. More than just a show, each event becomes a territorial experience.
A 2025 calendar under the sign of the Caribbean and the diaspora
The calendar of events for Caesar’s Army in 2025 reflects a clear strategy: combining celebration, culture, diasporic mobility and territorial roots. Each event is conceived as an immersive experience that links the public to a destination and its Caribbean identity.
🌆 Bacchanal Blocko – Miami, USA
🗓️ Saturday, May 24, 2025 from 9 a.m. to 3 p.m.
📍 Historic Virginia Key Beach Park, Miami
🎯 Beach J’Ouvert” block party: paint, powder, water, DJs and daybreak soca, celebrated to mark Memorial Day Weekend.
Mai Tai Manhattan – New York, USA
🗓️ Sunday, June 22, 2025 : 11 a.m. to 6 p.m.
📍 The Ainsworth Midtown, Manhattan
🎯 Urban cocktail party fusion: tropical mixology, soca, dancehall and afrobeats in a rooftop atmosphere for Caribbean diasporas.
Street X Food Festival – Port of Spain, Trinidad and Tobago
🗓️ Early July 2025
📍 Downtown Port of Spain
🎯 Gastronomic street festival: traditional food (doubles, roti, jerk), hip-hop culture, urban performances, artist booths. A tribute to Caribbean street culture.
Blocko – Saint Lucia
🗓️ Saturday, July 19, 2025 from 5 a.m. to 11 a.m.
📍 Beausejour Promenade, Castries
🎯 J’Ouvert de plage: immersive early-morning party, live music, colorful powders and festive seaside communion.
A.M.BUSH – Crop Over, Barbados
🗓️ Saturday, August 2, 2025 from 2 a.m.
📍 Confidential location, Barbados
🎯 Foreday Morning revisited: an event in the heart of nature with DJ sets, painting, mud and breakfast at dawn. A typically Caesar’s Army sensory trance.
IN.DE.PAINT.DANCE – Trinidad and Tobago
🗓️ Sunday, August 31, 2025 from 2 a.m. to 8 a.m.
📍 Port of Spain (location to be confirmed)
🎯 National celebration of independence: painting, patriotic music, dance, urban culture and community brunch. One of the movement’s most emblematic events.
“Every event is a gateway to a place, a community, a culture.” – Jules Sobion
An army to celebrate the Caribbean
With Caesar’s Army, Jules Sobion isn’t just selling admission tickets: he’s selling cultural passages. Each destination becomes a stopover in a larger narrative: that of a plural, mobile and festive Caribbean aware of its strength.
“The Caribbean Travel Marketplace is the ideal platform for connecting culture, tourism and territory. And we’re ready.” – Jules Sobion
