On Saturday March 14, 2026, the Hotel de l’Assemblée de la CTM in Fort-de-France hosted the 6th edition of the Caribbean Business Cruise (CBC). Organized by Isanaja Consulting in partnership with Martinique Développement this economic morning brought together Caribbean entrepreneurs from Guadeloupe, Saint Lucia and Antigua & Barbuda to work towards a common goal: to turn the Caribbean into a concrete area of economic cooperation.
A business cruise, a pioneering concept in the Caribbean
The Caribbean Business Cruise is no ordinary networking event. Created in 2019 by Isabelle Adelis Flandrina, founder and CEO of Isanaja Consulting, the Caribbean Business Cruise is presented as the first Caribbean business cruise. The concept is to enable business leaders to meet aboard a ship, away from busy schedules, to build real business relationships.
"Together with my husband, we created the first edition of the Caribbean Business Cruise in 2019, which was originally founded to enable business leaders to go on mission with their families."
In six years, Caribbean Business Cruise has evolved to include an increasingly structured economic dimension. Caribbean Business Cruise 6 now boasts a partnership agreement with the Organization of Eastern Caribbean States (OECS), making Isanaja Consulting one of the few private French companies to hold this partnership, according to its founder. This recognition opens up access to an English- and Spanish-speaking network that Martinique is still struggling to exploit to the full.
Martinique as a host and investment destination
The Caribbean Business Cruise kicked off with a speech by Alexandre Ventadour, territorial councillor at the Martinique Assembly and President of Martinique Développement. His message: Martinique isn’t waiting for investors, it’s getting ready to receive them.
"Our Martinican companies are here to showcase what Martinique can do best."
Yann Yala also of Martinique Développement, gave an economic overview of the region: GDP in excess of €10 billion, with growth of around 1%, per capita GDP of €29,000, a population of 356,000, and a trade balance that is largely in deficit, with a coverage rate of around 20% by 2025. Three sectors have been identified as priority development drivers: tourism (6% of GDP, €600 million in annual sales), renewable energies and the digital economy.
With this diagnosis in mind, the question of export support became central. Martinique Développement focuses on attractiveness and installation support, while the Martinique Chamber of Commerce and Industry (CCIM) has taken over responsibility for exports, notably via the Caribbean Trade Facilitation Team. Stéphanie Pujar, project manager for Caribbean cooperation at the CCIM, presented this bilingual (French and English) program, which supports companies from Martinique, Guadeloupe and Guyana in their export development.
"International business support is truly a tailor-made service. Every company has its own project, so every company also has services that suit it."
French companies can benefit from grants from the French Ministry for Overseas France covering between 50% and 75% of the cost of international assignments. It’s a little-known lever that’s regularly highlighted at this type of event.
Caribbean entrepreneurs in search of partners
Caribbean Business Cruise 6 gave a dozen companies the opportunity to present themselves in two minutes, before getting down to B2B business. A deliberately tight format to get straight to the point.
Among the English-speaking participants, Celia Samuel representative of Go To Enterprise (Antigua & Barbuda) and board member of the Antigua Chamber of Commerce, was back for the second year running. She distributes wholesale food products: fruits, vegetables, meats, agro-processed products, from producer to end customer, and is looking for manufacturers wishing to export to the English-speaking Caribbean.
"I am passionate about working with other Caribbean islands and other Caribbean companies. Time waits for no man. So if you see an opportunity, jump on it. "
"I'm passionate about working with other Caribbean islands and companies. Time waits for no one. So if you see an opportunity, seize it."
Her testimonial is a concrete illustration of the value of the Caribbean Business Cruise: during the previous edition, she forged a relationship with a producer in Grenada, and is now the exclusive distributor of his brand in Antigua, with prospects for expansion to other islands.
Chantal Alexander, General Manager of Abby’s Exotic Blends (Saint Lucia), was presenting a range of preservative-free agro-processed products based on plantain, breadfruit, sweet potato and green banana, potato chips, confectionery and rum punches, and was looking for distributors or production partners.
On the Guadeloupe side, the sectors represented covered a broad spectrum: cybersecurity with CyberCorsair (Jérémy Benallal) water and renewable energy engineering with Prest’eau Caraïbes (Luigi Apoari), management consulting with Auxiliary Being (Franciane Morvany), software and digital training with ISP Informatique and cultural and tourist development with the association Fout Gwada Bel (Leslie Morvany). Guadeloupe’s Chambre des Métiers de l’Artisanat was also on hand to promote its Artisans Pays de Guadeloupe label and explore synergies with its counterparts in Martinique.
A mindset to build
Isabelle Adelis Flandrina was keen to point out a reality with which the room is familiar: French-speaking and English-speaking entrepreneurs don’t arrive at the same meetings with the same frame of mind.
On the English side, when they go there, they go there to do business. Clearly, if they come to meet you, it's to find out if you can meet their demand."
This difference in entrepreneurial culture runs like a thread through the successive CBCs. This year, the Martinique and Caribbean delegations were more cautious than expected: the founder refers in particular to the Caribbean geopolitical context linked to US policies and its impact on regional business dynamics. A Haitian delegation, initially scheduled, was unable to join the event for logistical reasons.
Despite these absences, the Caribbean Business Cruise 2026 confirmed the usefulness of these regional meetings. The B2B exchanges that followed the presentations, in the Assembly hall, materialized what the CBC seeks to provoke: real connections between players who, geographically close, do not spontaneously cross paths.
Digicel Business a partner of the event, emphasized through the voice of its Administrative and Financial Director René Klock the importance of this type of initiative in strengthening the regional economic fabric around Caribbean VSEs and SMEs.
The 7th edition of the Caribbean Business Cruise is already on the cards, with organizers hoping for a larger Martinique delegation on board.
The Caribbean Business Cruise (CBC) is the first Caribbean business cruise, created in 2019 by Isanaja Consulting. Each year, it brings together business leaders from all over the Caribbean – French, English and Spanish speakers – for B2B exchanges and regional partnership opportunities. The 6th edition was held on March 14, 2026 in Fort-de-France, Martinique.
Martinique boasts a GDP of over 10 billion euros, a largely service-based economy and identified growth sectors: tourism, renewable energies and digital technology. Martinique Développement and the Martinique Chamber of Commerce and Industry offer tailor-made support for setting up and exporting, with grants covering 50-75% of the costs of international missions for French companies.
The 6th edition of the Caribbean Business Cruise in Fort-de-France brought together companies in five sectors: agro-processing (Abby’s Exotic Blends, Saint Lucia), cybersecurity (CyberCorsaire, Guadeloupe), water and environmental engineering (Prest’eau Caraïbes, Guadeloupe), distribution and international trade (Go To Enterprise, Antigua), and business training and support.
