Club Med Les Boucaniers: a local icon reinvented as a blend of authenticity, modernity and sustainable commitment. In Sainte-Anne, Martinique, a jewel of the Caribbean hotel industry is getting a new lease on life. On March 26, 2025, elected officials, economic partners and tourism figures gathered to mark the culmination of an ambitious renovation project. The 25 million euro project is driven by a shared vision: to make one of the West Indies’ most emblematic resorts even better, while meeting the demands of tomorrow’s tourism.
A renewed symbol rooted in Martinique
Facing the Rocher du Diamant and bordered by the turquoise waters of the Caribbean Sea, Club Med Les Boucaniers is elegantly reborn. Redesigned rooms, modernized common areas, brand-new padel courts, a chic Creole-style bar… Every detail evokes Martinique, its culture, its light and its joie de vivre.
But beyond its design, Club Med Les Boucaniers tells a story. It’s the story of a community that, in the 1970s, was trying to rebuild itself after the sugar crisis.
“The Club enabled people to get out of the factory and find enough to support their families,” recalled Jean-Michel Gemieux, mayor of Sainte-Anne. “The Club is part of our memory, and an essential lever for our future. Today, it must think the unthinkable, anticipate the challenges of tourism, ecology and society.”
For Jean-Michel Gemieux, Mayor of Sainte-Anne, the resort is an integral part of the local identity:
“Sainte-Anne is proud to welcome this iconic venue, which plays an active role in our economic vitality and influence.”
Major investment for an ambitious, responsible project
The transformation of Club Med Les Boucaniers was based on a solid public-private partnership, mobilizing the Banque des Territoires, Alderan, the FEDER, the CTM and several banking institutions. The work, to be carried out between 2023 and 2024 with no interruption to activity, will incorporate eco-responsible solutions in line with the objectives of the tertiary sector decree.
Henri Giscard d’Estaing, President of Club Med Les Boucaniers, hailed “a lasting partnership with Martinique’s institutional and economic players”. He added:
“Club Med has never stopped reinventing itself to stay one step ahead of new customer expectations. Thanks to the strength of our model, our ambition is more than ever to be the world leader in all-inclusive, upscale and experiential vacations.”
He also emphasized:
“Our ambition is to stay ahead of the curve, anticipate expectations, and make Les Boucaniers a Caribbean flagship for responsible upscale. Already, customer satisfaction has improved significantly, both in terms of accommodation and infrastructure.”
He announced an expansion project to create a 56-room “Zen Oasis” for adults, and around 40 additional jobs, confirming Club Med’s determination to consolidate its long-term presence on the island.
A collective dynamic at the service of the region
This project is also the embodiment of an exemplary partnership between public and private players.
Alexandre Ventadour, Chairman of the CTM’s Tourism Commission, made the point forcefully:
“This project does not impose itself on the region: it integrates with it. It’s responsible, bold and built on a partnership approach. Not all brands do this. Visit Club Med Les Boucaniers, on the other hand, has always told the story of Martinique with respect and pride.”
“Club Med Les Boucaniers is not only a jewel in the crown of Martinican tourism, it is also a powerful symbol of our ability to combine tradition, excellence and innovation,” emphasized Alexandre Ventadour, Chairman of the Tourism Commission of the Collectivité Territoriale de Martinique. He added: “These renovations mark an essential step in strengthening the attractiveness of our territory and offering the people of Martinique concrete opportunities for employment, training and outreach.”
Prefect Étienne Desplanques, meanwhile, hailed “a structuring investment model that combines economic ambition, local integration and environmental exemplarity.”
He added:
“Here at Sainte-Anne, we’re not just talking about renovation. We’re talking about a project for the future. Club Med alone accounts for 40% of the island’s 4-star hotel beds. It’s the bridgehead for our move upmarket. And it’s also a place where Martinique’s human history is alive and well.
Étienne Desplanques asserts:
“This project is a perfect illustration of what we must continue to support: structuring investments that respect the environment and are meaningful for the region and its inhabitants.”
A few figures
1969: the year the resort opened
291 fully renovated rooms
25 million euros invested in works
6 new padel courts – the most on the island
22 hectares of landscaped gardens and coconut grove
80% of teams recruited locally
0 single-use plastic in common areas (Bye Bye Plastics program)
1 traditional yawl integrated into the bar as a cultural nod
1 future extension: a 56-room Zen Oasis for adults, with swimming pool and new staff accommodation
Inspiration for the Caribbean hotel industry
Club Med Les Boucaniers becomes a model. A place that honors local culture, embraces ecological issues, and redefines the tourism experience with boldness and refinement.
A jewel of Martinique tourism since 1969, is entering a new era. Its evolution resounds like a call to respectful innovation, cooperation and local pride. An exemplary project, where tourism, environment, memory and future coexist in the same breath.
And as Henri Giscard d’Estaing so aptly summed it up:
“What’s important in life? To be happy.
Where’s the place to be happy? This is it.
And when is the time to be happy? It’s now.”
A new look at Les Boucaniers
Discover the new look of Club Med Les Boucaniers. With its Creole touches, refined design and openness to nature, each space has been designed as an invitation to relax and marvel. From light-filled rooms to lush gardens, from Le Madou bar to brand-new padel courts, this transformation gives shape to a contemporary vision of travel in Martinique: more authentic, more inspired, more sustainable.
