A constraint that can become a value
The Caribbean is experiencing climate change directly, brutally and continuously. More intense cyclonic seasons, accelerated coastal erosion, fragile coral ecosystems, energy vulnerability: no island in the region has been totally spared. For a long time, this reality has been presented as a constraint for public budgets, for tourism operators and for economic models based on the classic spa industry.
The Travel Dreams 2026 report by Amadeus, however, suggests a possible turnaround. What was once perceived as a fragility can become a value proposition, as long as it is acknowledged and accurately portrayed. This is where the notion of visible sustainability becomes central.
What travellers say
The study first documents the scale of demand. Of the 6,000 travelers surveyed across six major global markets, 75% say that a hotel’s sustainability commitments are important in their booking decision. More than one in three, precisely 35%, consider them “very important”.
And this concern translates into willingness to pay. Travelers who place importance on this criterion say they are willing to spend an average of 11.7% more per night to stay in an establishment with serious sustainable practices. This represents around $29 more on a $250 room. Among Generation Z travelers, this willingness rises to 14.7%, or almost $37 more per night. Visible sustainability starts here: in a hotel’s ability to communicate why these practices are worth more.
One data point deserves particular attention for the Caribbean: sensitivity to sustainability varies greatly according to source markets. It reaches 93% of travelers surveyed in India and 85% in China, compared to 65% in the UK and Germany. For a region seeking to reduce its dependence on traditional markets, these discrepancies open up a strategic avenue to be handled with caution. These travelers won’t be satisfied with a generic discourse on nature. They’ll be looking for evidence, visible features, documented stories. For the Caribbean, visible sustainability can become a way of speaking to these audiences without denying its local roots.
What hotels do
On the supply side, Amadeus data show a widespread commitment among the hoteliers surveyed. Of the 500 general managers or equivalent profiles consulted across nine countries, all say they plan to spend on sustainability initiatives in the coming year. The average anticipated expenditure represents 6.7% of total company expenditure. And 35% of hoteliers identify sustainability as a key differentiating factor from their competitors.
But the study also highlights a revealing discrepancy. Hotels invest primarily in actions that have an internal operational efficiency rationale: water conservation (33%), sustainable catering supply (33%), responsible supply chains (33%), waste reduction (32%), staff training (32%).
On the other hand, practices that are more visible to the customer, such as renewable energies (28%), biodiversity and community initiatives (27%), and the link between sustainability and loyalty programs (21%), remain less developed. It is this tension that makes visible sustainability strategic: it forces us to move from internal effort to an experience understood by the traveler.
Closing the gap
Joerg Schuler, Head of Global Hospitality Sales at Amadeus, sums up this discrepancy by talking about sustainability as being more “visible, experiential and integrated into the stay”. The formula is important, because it changes the subject. It’s no longer just a question of saying that a hotel consumes less water or reduces its waste. It’s about making these choices understandable, concrete and experienced by the traveler. Visible sustainability therefore requires not only proof, but also an accurate narrative.
This gap is precisely what the Caribbean can bridge. Visible Caribbean sustainability is not an abstract technical program. It can be embodied in visible, relatable, situated practices. Restoring mangroves. Coral reef protection. Local solar energy. Short-distance sourcing from small island producers. Saving water in contexts where the resource is precious. Passing on traditional knowledge of how to use the environment sparingly.
Each of these practices can be both a serious environmental commitment and a story that travelers can experience during their stay. It is this articulation that transforms visible sustainability into perceived value, and thus into pricing leverage.
A value to be documented
A Caribbean hotel that can document, with figures, identified partners and measurable results, its role in restoring a local ecosystem is no longer just selling a room. It’s selling participation in a broader regional project. Travelers surveyed by Amadeus have already indicated their willingness to pay for this. Visible sustainability therefore requires showing what is being done, by whom, with what effects.
This logic goes beyond the individual hotel business. It also concerns destination management bodies, tourism authorities and regional economic players. A region’s ability to credibly communicate its ecological commitment is becoming a competitive variable in the face of other tropical destinations. At destination level, visible sustainability can become a common language for hotels, producers, associations, communities and travellers.
The Caribbean challenge
For the Caribbean, the challenge is not to become sustainable in the sense that other regions understand it. It is to make legible a sustainability that, in many cases, is already practiced at the level of communities, small businesses, local cooperatives and inherited know-how. The global market is willing to pay for it. The question is whether the region will be able to present this reality with the appropriate rigor, coherence and pride.
This series of articles, in its three parts, has attempted to defend the same thesis. The expectations of travelers in 2026 – disconnection, connection to place, visible sustainability – are not constraints that Caribbean players have to endure. They are expectations that the region structurally bears, by virtue of its geography, cultures and history. What remains, as always, is the patient task of putting them into words. This is the editorial mission that Richès Karayib will continue to carry out, alongside the region’s economic, institutional and creative players.
Visible sustainability refers to the set of sustainable commitments that a traveler can actually see, understand or experience during their stay. It’s not just about internal measures, such as reducing water costs or limiting waste behind the scenes. In the Caribbean, this can take the form of solar power clearly integrated into the hotel, a mangrove restoration program, coral reef protection, sourcing from local producers or community actions presented with concrete results. This approach makes the ecological commitment more legible and credible for the traveler.
Visible sustainability can become a competitive advantage as travelers increasingly value hotels’ environmental commitments. According to the data used in the article, a majority of travelers consider these commitments to be important when choosing an establishment, and a proportion are even willing to pay more for serious practices. For Caribbean hotels, the challenge is not only to act, but also to document and tell the story of these actions with precision. An establishment capable of demonstrating its local impact is no longer just selling a room: it is proposing participation in a local project.
Caribbean destinations can better promote their visible sustainability by linking the actions of hotels, producers, associations, local authorities and communities into a coherent narrative. This requires proof: figures, identified partners, measurable results, actions monitored over time. A destination that explains how it protects its reefs, saves water, supports short circuits or restores its ecosystems builds a stronger promise than a simple discourse on nature. For the Caribbean, this storytelling is strategic, as it transforms real climate vulnerability into a cultural, ecological and economic value proposition.
When luxury is more than just décor
For a long time, luxury in the international hotel industry was measured by the thickness of the marble, the height of the ceilings, the scarcity of objects in the rooms. Some of this grammar still exists. But another, potentially more profitable, is emerging. Cultural luxury is gaining in importance. It is measured by the quality of the connection a traveler can establish with the place he or she is visiting.
This evolution is documented in Travel Dreams 2026: From data to delight, a report published by Amadeus in April 2026, based on a survey conducted by Opinium Research in the fourth quarter of 2025. Asked about the sensations they seek in a destination, 24% of the 6,000 travelers cited “connection to a place: food, experiences, special moments”. This was the second most frequent response, behind freedom. As far as hoteliers are concerned, the figure is becoming strategic: 44% of the 500 general managers surveyed across nine countries identified “concierge and guided experiences” as one of the two main drivers of growth in non-room revenues, on a par with social events.
What travellers are really looking for
In other words, what travelers are looking for, and what hoteliers worldwide are beginning to monetize in earnest, is the same thing: access to living culture. Cultural luxury is not just about décor or service levels. It’s about creating the right relationship between the visitor, the area and the people who bring it to life.
The Amadeus report goes further, putting a figure on what it calls “local experience kits”: neighborhood guides, handcrafted souvenirs, connections with cultural players. It estimates that a mid-range hotel could generate over $243,000 in additional annual revenue from this type of service, based on a guide price of $20 per kit. Nearly a third of business travelers who extend their stay for leisure purposes say they are prepared to pay more than 15% above the average rate for this type of service. With this in mind, cultural luxury is also becoming an issue of business model, not just image.
The Caribbean's value is still under-structured
This fact is particularly relevant to the Caribbean. The region’s cultural heritage is alive and well, but still unevenly structured in terms of tourism and hotel offerings. The Kalinago traditions of Dominica, the Creole languages spoken from island to island, the memory of ancient maritime routes, syncretic ritual practices, culinary know-how handed down outside the formal circuits: all this constitutes a capital that still largely escapes the logics of standard hotel valorization. And yet, this is precisely where cultural luxury can find its most solid footing.
Exceptions do exist. Some independent hotels in the Caribbean have long understood that having a traveler dine in a local market, meet with an artisan or enjoy an hour’s silent walk in a heritage district creates a value that is difficult to compare with a standardized spa facility. But these initiatives often remain isolated, barely visible in destination communications, and rarely structured as a coherent economic proposition. To turn cultural luxury into a sustainable lever, we need to move on from one-off initiatives to a clear, profitable offering that respects local players.
Local experiences to be organized differently
The Amadeus report identifies a potentially game-changing trend. According to the study, 41% of hotels surveyed have already created packages linked to regional concerts, cultural events or popular TV series, and 38% plan to do so within the year. The traveler of 2026 no longer comes just to see a place. They come to enter into a relationship with it, through proposals that are constructed, told and embodied. This shift towards cultural luxury is exactly the kind of proposition that the Caribbean can articulate, provided its economic players work together.
This implies a number of shifts. Firstly, we need to move away from competition between islands and think in terms of pan-Caribbean offerings, where the richness of each territory complements rather than cannibalizes each other. Secondly, we need to professionalize the way in which our cultural heritage is presented: not by folklorizing it, but by presenting it with the editorial and visual rigor expected by a well-informed international traveler. Finally, we need to structure the economic relationship between hotels, local cultural players and experience operators, so that the value generated benefits the regions and not just international intermediation platforms. Caribbean cultural luxury can only be as strong as the people who bring it to life.
A journey that also promises personal transformation
Another statistic in the report is worth noting. Asked what they hope to bring back from a trip, 18% of travelers surveyed cite “a new version of themselves: clearer, lighter, more intentional”. This figure rises to 39% among travelers surveyed in China. For Caribbean destinations seeking to diversify their source markets, this signal deserves attention. It does not allow us to generalize to all Asian markets, but it does show that some travelers already associate travel with a form of personal transformation.
Enhancing without diluting
In 2026, cultural luxury is no longer sold in rooms alone. It’s sold in encounters. In hours. In presence. The Caribbean has what it takes to meet these expectations. All that remains is to organize it, to tell its story, to enhance its value without diluting it.
Cultural luxury is a new way of thinking about high-end travel. It’s not just about the comfort of a hotel, the quality of a room or the presence of exclusive amenities. It’s built around the relationship between the traveler and the territory visited. In tourism, this can take the form of a meeting with an artisan, a meal prepared with local produce, a guided tour by a local, or an experience that provides a better understanding of a place’s history, languages, practices and memories. Cultural luxury therefore gives value to that which cannot easily be copied: the living identity of a territory.
Cultural luxury represents a major opportunity for the Caribbean, as the region boasts a rich living heritage: Creole languages, culinary traditions, historical memories, music, craft skills, community practices and indigenous or Afro-descendant heritages. Yet some of this richness remains unstructured in conventional tourism offerings. By developing better-organized local experiences, Caribbean territories can create new revenue streams, boost the attractiveness of their destinations and better involve cultural players in the value generated by tourism. The challenge is not just economic: it also concerns the transmission, recognition and preservation of local identities.
Caribbean hotels can develop cultural luxury by working directly with local players: artisans, guides, chefs, artists, historians, cultural associations, heritage communities and experience operators. The aim is not to turn culture into décor, but to build respectful, rewarding and well-told propositions. This means choosing legitimate partners, presenting traditions accurately, avoiding clichés and guaranteeing that income actually benefits the people who carry this knowledge. A solid cultural luxury doesn’t put culture on display: it creates a fair encounter between the visitor, the place and those who bring it to life.
In New York, Caribbean flags are never seen by chance. In June, they tell a family story, a memory of exile, a sense of belonging that crosses American islands and cities. In Manhattan this Monday, June 1, the Caribbean Tourism Organization officially opens Caribbean Week New York 2026. Business forums, professional meetings, cultural presentations: for five days, from June 1 to 5, the American metropolis becomes one of the major meeting points for the organized Caribbean. And this year, the event takes on a special dimension. Caribbean American Heritage Month marks twenty years of national recognition.
A Caribbean week in the heart of New York City
In 2026, Caribbean Week NY will focus on the theme “One Caribbean: Infinite Experiences”. Caribbean American Heritage Month, on the other hand, focuses more broadly on the idea of memory, identity and unity. Three words sum up the spirit of this year’s Caribbean American Heritage Month. Independence, because Caribbean peoples continue to construct their own narratives. Identity, because it is forged as much in the islands as in the cities of the North. Unity, finally, because Caribbean countries, territories and communities can recognize themselves in a common history without erasing their differences.
Claire Nelson, one of the decisive voices of the Caribbean-American month
Claire Nelson knows this story well. Founder of the Institute of Caribbean Studies in Washington, she championed the idea of a national month dedicated to Caribbean contributions to the United States in the late 1990s. After several years of advocacy, the initiative made headway in Congress with the support of Congresswoman Barbara Lee. In June 2006, President George W. Bush signed the Presidential Proclamation officially recognizing June as Caribbean American Heritage Month in the United States. Without Claire Nelson, without the Institute of Caribbean Studies, without Barbara Lee, this national event would probably not have taken on such importance.
From recognition to visibility
Twenty years on, it’s not just about recognition. It’s visibility. The 2026 program reflects this expansion: Caribbean book fairs, Caribbean Restaurant Week, DC Caribbean Film Festival, then a legislative week from June 8 to 11 with exchanges devoted to Caribbean interests on Capitol Hill. In New York, the New York Public Library is also planning activities during the month, starting with a screening of Bob Marley: One Love on June 1 at the Mott Haven Library in the Bronx.
A Caribbean diaspora that counts in the United States
The U.S. Caribbean diaspora is not marginal in the ethnic mosaic of the United States. According to the Migration Policy Institute, immigrants born in the Caribbean region were estimated to number 5.3 million in the United States in 2024, representing around one tenth of the country’s immigrant population. If descendants born on American soil are added, the Caribbean presence far exceeds the first generation. New York, Miami, Boston, Orlando, Tampa, as well as Washington and Atlanta, are home to structured communities, visible in businesses, churches, associations, local media and cultural events.
Jamaicans, Trinidadians, Haitians, Dominicans, Puerto Ricans, Cubans, Barbadians, Guyanese, Bahamians: the list is long, and each community defends its own identity while participating in a shared pan-Caribbean narrative. This diasporic singularity deserves to be named precisely. Unlike other communities with a single national origin, the Caribbean diaspora in the United States often operates on a dual register: national pride and regional awareness. The month of June does not erase the first sense of belonging. It activates the second. It’s a time when island flags can appear together, from Brooklyn to Little Haiti, without each story losing its voice.
Caribbean figures in American history
American history is itself criss-crossed by Caribbean figures that many still ignore. Alexander Hamilton, the first U.S. Secretary of the Treasury and architect of the American financial system, was born in Nevis, in the British West Indies, before he left for the American colonies. Sidney Poitier, a Bahamian-American actor, became the first black actor to win the Oscar for Best Actor in 1964, for Lilies of the Field. Audre Lorde, poet and leading thinker of black feminism, grew up in New York in a family of Caribbean origin. Colin Powell, America’s first black Secretary of State, was the son of Jamaican parents.
The list continues with Harry Belafonte, Cicely Tyson, Stokely Carmichael (now Kwame Ture), Marcus Garvey and Shirley Chisholm. The latter, the first black woman elected to the US Congress, was born in Brooklyn into a family with roots in Barbados and Guyana. These names do not form a symbolic gallery. They show how the Caribbean has participated, sometimes from the margins, in writing central pages in the political, artistic and social history of the United States.
Guyana, Jamaica, Trinidad and Tobago: memories in motion
For the Guyanese diaspora, Caribbean American Heritage Month this year extends the 60th anniversary of Guyana’s independence, marked at the end of May in Brooklyn. In Jamaica, the press revisited the 30th anniversary of the Sinbad Soul Music Festival, associated with Montego Bay and the rise of music tourism aimed at African-American audiences. For Trinidad and Tobago, Caribbean American Heritage Month also spotlights Claudia Jones, a Trinidadian journalist and activist deported from the United States in 1955, considered one of the founding figures of the Caribbean Carnival in London, whose legacy has nourished the Notting Hill Carnival.
A transmission framework for new generations
Twenty years after the 2006 presidential proclamation, Caribbean American Heritage Month is no longer just a calendar or a series of events. It has become a framework for transmission. It enables the diaspora to recognize, document and tell new generations what it means to be Caribbean, American, island, urban, national and regional. The work is not finished. But in 2026, in Manhattan, Brooklyn, Miami, Washington or Boston, millions of Caribbean-Americans are preparing to continue it, each with their own accent, flag and memory.
Each June, Caribbean American Heritage Month is dedicated to recognizing the contributions of Caribbean people and their descendants to the United States. It highlights the history, culture, migratory patterns, public figures and social, artistic and political legacies of the Caribbean. In 2026, it takes on a special dimension, as it marks twenty years of national recognition since the presidential proclamation of 2006.
Caribbean Week NY is important in 2026 because it opens the month of June in a highly symbolic context: the 20th anniversary of Caribbean American Heritage Month. Organized in New York, it brings together tourism players, institutions, diasporic communities and Caribbean representatives with a common goal: to make the Caribbean’s place in the American space more visible. It also shows that culture, tourism and diasporic memory are closely linked.
The Caribbean diaspora plays a major role in the United States, culturally, politically, economically and socially. Present in New York, Miami, Boston, Washington and Atlanta, it brings together communities from Jamaica, Haiti, Trinidad and Tobago, Guyana, Cuba, Puerto Rico, the Dominican Republic, Barbados and the Bahamas. Caribbean American Heritage Month helps us better understand this dual sense of belonging: national pride specific to each island or territory, and a shared Caribbean consciousness.
A global report published in early 2026 by Amadeus reveals what travelers will be looking for in 2026. The Caribbean has always carried it.
There’s a precise moment, in a Caribbean village in the early hours of the morning, when the noise of the world seems to stop. The first lights fall on the facades, a voice answers from one courtyard to another, the smell of coffee mingles with that of the nearby sea. Hardly anyone checks their phone. Life is there, in front of us, denser than any notification. This scene, commonplace for anyone who lives in the Caribbean, is precisely what millions of travellers around the world are now looking for.
When the world is looking to get off the hook
These are the findings of Travel Dreams 2026: From data to delight, a study published in early 2026 by Amadeus, one of the world’s leading technology players in tourism. Conducted by Opinium Research among 6,000 travelers in Australia, China, Germany, India, the UK and the USA, the survey identifies a profound shift in contemporary expectations.
Asked what makes them feel they’ve reached their dream destination, 32% of travelers say “when I stop looking at my phone because real life is more interesting”. This is the top answer, far ahead of the others. Another statistic from the same report extends this observation: 41% of travellers say they want to return from their trip with “a refreshed brain and a calmed nervous system”.
Travel as a response to collective exhaustion
These figures are not anecdotal. They tell of a collective exhaustion. In a world saturated with screens, high-performance productivity and manufactured urgency, travel is no longer a trophy to be collected, but a means of rediscovering a quality of presence. The Amadeus report puts it bluntly: travelers are looking to feel “genuinely alive, not just ticking off landmarks”.
What the Caribbean has always carried
This shift in expectations is global, but it offers the Caribbean a special reading. The region didn’t wait for a study to cultivate what the market is rediscovering today. The density of the Caribbean present, the thickness of a conversation on a doorstep, the slowness of a shared meal, the way in which the landscape imposes its rhythm on those who cross it, is not a marketing strategy. It’s a heritage. It comes from languages, from multiple spiritual heritages, from a long relationship with the sea and the land, from the memory of the peoples who made these islands.
Four global expectations already present in the region
The same Amadeus study identifies four main sensations sought by travellers from a destination: freedom (29%), connection to a place (24%), discovery (22%) and ease (17%). Structurally, the Caribbean offers these four dimensions without having to transform itself. The freedom of open itineraries, connection to places that still resist tourist standardization, ongoing discovery – each island has its own language, its own rhythms, its own history – and the ease of hospitality that is measured not in added services but in the attention paid.
Breaking out of the generic imaginary
The challenge, then, is not for the Caribbean to invent a new offer. It’s about making visible what it already has. All too often, the communication of Caribbean destinations remains trapped in a generic imaginary of beaches, palm trees and sunshine, which says nothing about the real depth of the experience. But what the Amadeus report documents is precisely the end of this imaginary world. Travelers are no longer asking for a postcard. They’re asking for a return to themselves.
A strategic window of opportunity for Caribbean players
For the region’s economic players – DMOs, independent hoteliers, cultural operators, tourism ministries – this global data opens up a strategic window. It validates an intuition that has been circulating in the region for years: the Caribbean doesn’t have to chase global tourism trends. On the contrary, it needs to strongly articulate what sets it apart. Silence is no longer lack. Slowness is no longer delay. The density of a local presence, handed down from generation to generation, is becoming a major economic asset in a market desperate for the real thing.
That leaves us with a question that sets the scene for the next pages in this series. If the Caribbean does indeed have what the world is looking for in 2026, what’s stopping it from saying it with the appropriate force?
Caribbean tourism 2026 responds to a growing expectation: travel to slow down, reconnect with real life and regain mental balance. The Amadeus report highlights travelers who are no longer looking just for landscapes, but for a sense of presence, calm and connection with a place. The Caribbean already possesses these elements in its villages, languages, daily rhythms, community ties, relationship with the sea and different ways of inhabiting time.
The Caribbean can distinguish itself by moving away from a form of communication too limited to beaches, sunshine and postcards. Its strength lies in the depth of its territories: memories, languages, culinary traditions, music, spirituality, inhabited landscapes and human relationships. In 2026, travelers are looking for authenticity, freedom and connection to place. So it’s in the region’s interest to tell a better story about what it already has, rather than copying global tourism trends.
This evolution concerns tourist offices, independent hotels, guides, cultural operators, restaurateurs, craftsmen, local authorities and tourism ministries. Everyone can contribute to repositioning Caribbean tourism 2026 around experiences that are more human, more rooted and more faithful to the territories. The challenge is not only to attract more visitors, but also to make the most of what makes each island unique, while creating fairer economic benefits for local communities.
On Saturday March 28, at the Centre Aquatique Pierre Samot in Le Lamentin, the CARIFTA Aquatics Championships 2026 press conference was more than just an information meeting. Over the course of an hour and a half, organizers, athletes and partners presented much more than just the sporting program: from April 3 to 8, Martinique will host the 39th edition of the Caribbean’s leading junior aquatic event, ten years after the first edition was so memorable. Twenty-four nations. Three disciplines. A home territory that knows it.
A bid driven by collective memory
In 2024, at the Caribbean Aquatics Association Congress held in the Bahamas, two bids were put forward to host the 2026 CARIFTA Aquatics Championships: Saint Lucia and Martinique. The vote was clear-cut: some thirty votes for Martinique, ten for Saint Lucia.
Behind this result is a story. The 2016 edition, the first ever to be held on home soil, left its mark on the minds of all those who were there: coaches, delegation leaders, officials. In 2024, when it came time to vote, many still remembered that week.
"It was a beautiful edition, and one that will always be remembered."
The other factor was more concrete: Sainte-Lucie did not yet have its own pool. Martinique, on the other hand, can count on the Centre Aquatique Pierre Samot in Le Lamentin, with its ten-lane Olympic pool, 800-seat grandstand and 25-meter warm-up pool. One of the best facilities in the Caribbean.
The organization also emphasized its capacity to welcome delegations from outside the basin, with several accommodation solutions mobilized in the south of the island, supplemented by other structures if necessary. This logistical aspect, rarely secondary in this type of event, reinforced the credibility of Martinique’s bid.
Three disciplines, 24 nations, a demanding format
The CARIFTA Aquatics Championships 2026 will bring together 24 countries: 21 English-speaking Caribbean nations, plus Martinique, Guadeloupe and Guyana. The swimming races will take place over four days: heats in the morning, finals in the afternoon, from Saturday April 5 to Tuesday April 8. Artistic swimming gets underway on Monday during the lunch break, with solos followed by technical events. The duets and teams round off the program on Wednesday morning. On the same Wednesday, the open water event takes place over five kilometers in the Anses d’Arlets.
Competitors: Benjamins (11-12 years), Minimes (13-14 years), Cadets (15-17 years) do not enter as individuals. They are national selections, with the best swimmers from each territory. To enter the Martinique selection, swimmers must satisfy a time grid established over the previous two seasons, which only selects swimmers capable of reaching the finals.
In the minds of the organizers, selection is based on a simple logic: to score points, you have to enter the final, and to enter the final, you have to be among the top eight times in the morning heats. In other words, the swimmers selected are supposed to have a level that enables them to play a real role in the competition, and not just participate.
The Martinique delegation at the CARIFTA Aquatics Championships 2026 has 61 swimmers: 36 in racing, 12 in open water, five of whom also race, and 18 in artistic swimming. The team is led by five captains: Jean-Naël Zozime and Maxime Auguste-Charlery for boys’ racing (15-17 age group), Cyrielle Manin and Sayanne Guivissa for girls’ racing, and Nohemy Marajo for artistic swimming.
Water as starting point and destination
When asked how he got started, Jean-Naël Zozime, captain of the boys’ selection, answers straightforwardly: “I was introduced to swimming so that I wouldn’t drown. Cyrielle Manin, captain of the girls’ selection, tells much the same story: she almost drowned as a child, and that’s what led her to learn to swim.
These two testimonies, heard just a few minutes apart, say something important about this territory. Two young Martiniquans, initially frightened by the sea, who are now representing their island against twenty-three Caribbean nations. This is more than just a sporting achievement.
"Swimming is a tough sport. You can't expect it to be easy, but with a lot of perseverance, anyone can do it."
Nohemy Marajo, artistic swimming captain, has been practicing for ten years a discipline that the public still knows little about. She explains it concretely: learning choreographies on dry land, rehearsing them in the water, controlling your breathing under the surface while your legs draw figures above. It’s a sport that’s as technically demanding as it is physically demanding, and has as much to do with ballet as it does with endurance.
"You have to know how to endure, how to save every last breath to finish the choreography."
The conference of the CARIFTA Aquatics Championships 2026 also pointed out that artistic swimming is still a confidential discipline in the Caribbean, due to the infrastructure it requires and the level of preparation required. It requires three-dimensional work and very thorough technical preparation, as well as the support of outside professionals, particularly in dance and gymnastic preparation. For the supervisors, the challenge of CARIFTA is twofold: to support those who are already practising and to encourage new vocations.
What the coaching team observes in these youngsters is a constant: they train, take their exams, compete at weekends, and do it all over again. “Generally, swimmers perform well in their studies too, because they’ve worked on this rigor on a daily basis.” What you learn in the pool also applies elsewhere, and the organizers insist on this daily requirement: it’s not enough to qualify, you have to be able to show up on the day, in a sport where regularity and discipline count as much as talent.
Medals from the hands of the island
The way an event rewards its champions often says a lot about what it stands for. At the CARIFTA Aquatics Championships 2026, the medals were made in Martinique from noble woods: pearwood for gold, mao bleu for silver, mao ghani for bronze. A craftsman from the Nord-Atlantique region produced them, Joseph Galliard signed the engravings, and a local seamstress made the pouches in the three colors of the Martinican flag.
The initiative was spearheaded by the event’s godmother, Coralie Balmy, a former top-level swimmer who had taken part in the CARIFTA four times in her career. An eco-responsible and identity-affirming initiative, hailed as a first on the Caribbean scale.
Every Caribbean athlete who reaches the podium at the CARIFTA Aquatics Championships 2026 will leave with a piece of Martinique, a unique medal made by local craftsmen, unlike any other.
The conference also specified that trophies would accompany these awards, and that the medals had yet to receive their lanyards before the competition opened. Here too, the aim is clear: to make each award a sporting, local and symbolic object.
A week that mobilizes the whole territory
The CARIFTA Aquatics Championships 2026 won’t just be played out in the pools. Between 1,500 and 1,800 people are arriving in Martinique: swimmers, staff and families spread out over several hotels in the south of the island. Every day, around 150 volunteers ensure the smooth running of the event: former swimmers, parents, locals who sometimes have no direct connection with swimming, but who wanted to get involved.
Among them, the officials play a decisive role: some 26 officials from the Caribbean will reinforce the Martinique officials, bringing the number of people around the pool to around fifty for each morning and afternoon meeting. In addition, there will be first-aid attendants, reception teams, people in charge of awards, delegation escorts and areas open to the public.
Welcoming delegations to the CARIFTA Aquatics Championships 2026 was also thought through in detail. They all had to arrive on April 2, at different times of the day, sometimes very early in the morning, sometimes late at night. In conjunction with the transport company and SAMAC, a precise plan was drawn up at the airport to ensure smooth exits, transfers to buses and settling into accommodation, with particular attention paid to meals depending on the time of arrival.
The opening ceremony of the CARIFTA Aquatics Championships 2026, on Friday April 3 at the Georges Gratiant stadium, is free and open to all: 2,800 seats to fill. The group “Nou Pa Sav” will accompany the parade of delegations. On Saturday, April 4, Les Hommes d’Argile will be on hand as the delegations arrive on site, offering a strong cultural backdrop intended as a symbolic first encounter with Martinican identity. Throughout the week, Martinican cultural groups will be on hand to ensure that visitors leave with a living image of the region, not just competition results.
The CARIFTA Aquatics Championships 2026 ceremony is scheduled to take place from 4 to 6 p.m., and will be broadcast on a giant screen, as well as relayed by media partners and via YouTube for wider distribution in the Caribbean. The ambition is clear: to make Martinique the center of the Caribbean for the duration of the event.
In addition to sport, the organizers of the CARIFTA Aquatics Championships 2026 also have an economic and cultural objective. Bringing in up to 1,800 people means filling accommodation, generating consumption, encouraging car rentals and putting the hotel and restaurant sectors to work. It’s also a way of showcasing Martinique’s culture, notably through the entertainment planned for the opening ceremony and the arrival of the delegations.
The open water event at Anses d’Arlets also serves as a reminder that the sea is a living, fragile environment that deserves protection. The association’s representative at the conference sums up its mission simply: “learn to swim to discover the seas and protect them.”
This educational dimension goes beyond drowning prevention. It also touches on the appropriation of water by the people of Martinique, the discovery of the discipline by the youngest and the broader desire to reinforce the region’s aquatic culture in the long term.
An assertive island
A phrase uttered at the end of the conference sums up the general mood: “We’re ready, and we’ll make the CARIFTA Aquatics Championships 2026 a collective success and a great source of pride for our region.”
What the delegations take away with them on the evening of April 8 is more than just a ranking. It’s an image of Martinique, a territory that knows how to welcome, organize and assert its identity. For six days, the whole Caribbean will be there. It’s up to Martinique to show what it can do.
But the organizers of the CARIFTA Aquatics Championships 2026 also want to leave their mark after the event. The Ligue de Natation de Martinique ended the 2024-2025 season with some 2,540 members, around ten affiliated clubs and, generally speaking, 7 to 8 clubs involved in competition. With this in mind, the CARIFTAs are not intended as a parenthesis, but rather as a possible catalyst to encourage vocations, boost membership and establish swimming as a permanent fixture on the Martinique sports scene.
The organizers of the CARIFTA Aquatics Championships 2026 have also chosen not to reproduce the large village of 2016. In 2026, the activities surrounding the competition are to be more focused, with one day in particular being highlighted, in order to concentrate energy and attendance rather than scattering the highlights.
The CARIFTA Aquatics Championships 2026 is the 39th edition of the Caribbean’s leading junior aquatic event, held in Martinique from April 3 to 8. Twenty-four nations are taking part in racing, artistic and open water swimming, in categories ranging from 11 to 17 years of age.
The swimming race and artistic swimming events take place at the Centre Aquatique Pierre Samot in Le Lamentin. The 5-kilometer open water event takes place in Anses d’Arlets on Wednesday April 8.
Tickets are available on cariftamartinique2026.com and on the Ligue de Natation de Martinique social networks. Prices: €10 in the morning, €20 in the afternoon for adults, 4-day pass at €125. The opening ceremony at the Georges Gratiant stadium is free of charge.
Twenty-four countries are taking part: 21 English-speaking Caribbean nations, plus Martinique, Guadeloupe and Guyana.
The Martinique squad is led by five captains: Jean-Naël Zozime and Maxime Auguste-Charlery for boys’ racing, Cyrielle Manin and Sayanne Guivissa for girls’ racing, and Nohemy Marajo for artistic swimming.
On March 25, 2026, the UN General Assembly adopted a resolution that marks a milestone in the international recognition of the history of slavery. The text qualifies the transatlantic African slave trade and racialized chattel slavery as the most serious crime against humanity. The text, sponsored by Ghana, was adopted by 123 votes in favor, with 3 against and 52 abstentions. Opponents included the USA, Argentina and Israel, while several European countries, including the UK, chose to abstain. Behind this strong wording is more than just a symbolic gesture. For the Caribbean, this decision is part of a historical and political continuity, echoing decades of work, demands and struggles for fairer recognition of this memory.
Recognition that redefines the international debate
By classifying slavery as a major crime against humanity, the UN has crossed a threshold rarely reached by international bodies. This recognition does not create an immediate legal obligation for States, but it profoundly alters the framework of global debate. It introduces a more explicit reading of history, in which the transatlantic slave trade is no longer merely evoked as a past tragedy, but as a crime whose consequences continue into the present.
This evolution in international discourse is not insignificant. It comes at a time when issues relating to colonial legacies, structural discrimination and historical inequalities are taking on increasing importance in public debate. By taking a clear stance, the UN is helping to legitimize the analyses long put forward by Caribbean researchers, institutions and cultural players, who stress that the history of slavery cannot be dissociated from contemporary realities.
The Caribbean, at the heart of history and current issues
For the Caribbean territories, this decision is more than just a historical observation. It has a direct bearing on their very construction. The transatlantic slave trade and the slave system have shaped the region’s economies, societies, languages and cultures. Plantations, land structures, social hierarchies and even some of today’s economic dynamics have their roots in this period.
Recognition by the UN thus confirms a reality that the Caribbean has never ceased to bear: that of a founding history, the effects of which are still visible. It also repositioned the region in the global narrative, not as a peripheral space, but as a central territory in the understanding of the great historical transformations linked to slavery and colonization.
This international recognition also offers a strategic opportunity. It strengthens the capacity of Caribbean territories to influence global discussions on memory, justice and reparations. It gives added legitimacy to the steps already taken by certain regional institutions, which have been working for several years to structure concrete proposals on these issues.
Reparations and memorial justice: a new dynamic
One of the most important effects of this resolution concerns the issue of reparations. By classifying slavery as a major crime against humanity, the UN opens the way to more structured discussions on forms of restorative justice. This includes avenues such as official apologies, the restitution of cultural property, the funding of educational programs and public policies aimed at correcting the inequalities inherited from this history.
In the Caribbean, these issues are not new. They are part of a long-standing process, driven in particular by regional initiatives seeking recognition of the lasting consequences of slavery. The UN decision does not create a binding framework, but it changes the balance of power by giving international support to these claims.
It can also encourage better structuring of remembrance policies. In many regions, the transmission of the history of slavery remains uneven and sometimes fragmented, despite the fact that it is central to understanding today’s societies. UN recognition can serve as a lever to strengthen educational programs, support research and enhance the value of places of remembrance.
Recognition that also reveals tensions
The vote on this resolution highlights persistent differences within the international community. While a large majority of States supported the text, certain oppositions and abstentions show that the issue remains sensitive. The reservations expressed relate in particular to the political and historical implications of this qualification, as well as to the consequences it could have in terms of reparations.
These tensions are a reminder that there is no absolute consensus on the recognition of slavery as a major crime. It remains a subject of debate, where diplomatic stakes, historical responsibilities and economic considerations are intertwined. For the Caribbean, this situation confirms that the battle for full recognition of this history is still ongoing.
Rethinking the Caribbean narrative on a global scale
Beyond the political stakes, this decision offers an opportunity to redefine the way the Caribbean is told internationally. All too often reduced to a simplified tourist or cultural image, the region has a complex history marked by violence, resistance and reconstruction.
The UN’s position puts this history back at the center of the global narrative. It invites us to consider the Caribbean not only as a space of memory, but also as a place of intellectual and political production. The region’s reflections on slavery, colonization and their consequences continue to inform contemporary debates far beyond its borders.
For a medium like RichèsKarayib, this news underlines the importance of offering a demanding, contextualized reading of the Caribbean territories. It reminds us that the region’s culture, history and economic issues are deeply intertwined, and must be approached in their entirety.
Turning recognition into leverage
The real impact of this resolution will depend on the actions that follow. International recognition is a step forward, but it is not enough on its own to bring about concrete change. For the Caribbean, the challenge now is to transform this decision into a lever for action, by strengthening cooperation, structuring public policies and consolidating research and transmission initiatives.
The UN has set an important milestone by classifying the transatlantic slave trade and slavery as a major crime against humanity. For the Caribbean territories, this recognition represents an opportunity to advance essential debates linked to their history and development. It opens up a new way of thinking about international relations, by fully integrating the legacies of the past into the construction of the present and the future.
The UN decision adopted on March 25, 2026 recognizes the transatlantic slave trade and slavery as the most serious crime against humanity. It aims to affirm the historical gravity of these events, and to encourage international discussions on remembrance, justice and reparations.
No, this UN resolution is not legally binding. It does not impose direct obligations, but it does have a strong political and symbolic impact that can influence international discussions and public policy.
The Caribbean has been deeply marked by the transatlantic slave trade and slavery. This recognition by the UN validates a historical reading that has long been held in the region, and can support initiatives linked to remembrance, education and reparations.
The Organisation internationale de la Francophonie has published a figure that reshuffles the deck in the global language debate: 396 million people now speak French. With this total, the French language in the world rises from 5th to 4th position behind English, Mandarin and Spanish, but ahead of standard Arabic. This is more than just an announcement. It marks a fundamental change in the place of French on the international stage, and confirms that the language continues to make headway in strategic areas such as education, economic exchanges, digital technology and cultural mobility.
Global progress changes the narrative around French
For years, French has often been portrayed as a language of great influence, but weakened in the face of global competition. The OIF’s 2026 report introduces an important corrective. The French language in the world is not only holding its own: it is gaining ground in terms of the number of speakers and international visibility. Moving up to 4th place in the world ranking not only gives it strong symbolic weight, but also political, educational and economic weight. A language that rises in the world rankings is not simply a language handed down by heritage; it’s a language that continues to be learned, used, relayed and invested in.
French should not be analyzed solely as an institutional or diplomatic language. It remains a language of concrete circulation, spoken, taught, worked on and adapted to very different contexts. The French language in the world today is driven by demographic and social realities that go far beyond the European framework, and this is precisely what the 2026 report highlights.
396 million speakers: what this figure really means
The figure of 396 million must be read with care. It refers to a linguistic community spread over the five continents and not a homogeneous block. This means that French continues to exist in a wide variety of contexts: as a mother tongue for some, as a language of instruction for others, and as an administrative, professional, cultural or communication language in multilingual societies. This diversity is at the heart of the French language in the world as it really exists in 2026.
This fact also has a strong editorial impact. It reminds us that we can no longer speak of French as a language confined to a single territory or a single national history. French circulates in very different spaces, with multiple uses and its own dynamics. It is this plurality that is its strength today. So the figure of 396 million doesn’t just tell of an increase; it tells of the geographical, social and cultural scope of a global language.
Africa, the decisive center of gravity for the French language worldwide
One of the key findings of the 2026 report is the importance of the African continent. The OIF states that 65% of French speakers live in Africa. This proportion alone is enough to shift the focus. The future of French is no longer being played out primarily in the areas where it has long concentrated its institutional prestige; it is now being played out in young, numerous, urban, creative African societies, with profound educational and economic issues at stake.
This reality forces us to rethink old ideas. Talking about french language around the world without acknowledging the central role of Africa would be to miss the main point of the report. The growth of the French language today depends not only on powerful demographic dynamics, but also on the ability of African education systems, media, cultural industries and French-speaking economies to maintain and expand the use of French. The report’s focus on Africa is not a footnote; it is a structuring element.
A language that's also moving forward through schools, digital technology and business
The 2026 report points out that French is the 2nd most widely-learned foreign language in the world, with almost 170 million learners, confirming its importance in education systems and its appeal well beyond the French-speaking world… It is also listed as 4th most popular language on the Internet and 3rd language of business and economics. These factors give substance to the figure of 396 million: they show that the growth of the French language is based not only on demographics, but also on learning, digital uses and the professional value of the language.
This data is extremely important today. A world language doesn’t just exist through its past or its official status. It also exists through its ability to remain visible in search engines, digital content, educational networks, platforms, commercial exchanges and working environments. The report therefore suggests a more comprehensive reading: the The French language continues to be of practical use around the world, which helps to explain its resilience and progress.
2050: why do IOF projections already count today?
The report’s other strong point is its projection for the coming decades. The IOF estimates that, on current trends, French could be spoken by 590 million people in 2050 including 9 out of 10 in Africa. This is not a mechanical certainty, but a projection based on observed dynamics. It highlights a central issue: the future progress of French will depend less on symbolic rhetoric than on policies for education, training, transmission and access to content.
In other words, the future of the French language in the world is more than just a flattering ranking. It depends on very concrete decisions: quality of teaching, presence of French in career paths, adaptation to digital uses, cultural and media production, the place of the language in student and economic mobility. The 2026 report therefore gives a positive signal, but this signal remains linked to conditions of consolidation.
What the 396 million figure really says
TheOIF ‘s 2026 report not only delivers an impressive total. It redraws the mental map of contemporary Francophonie. 396 million people speak French; the language is moving up the world rankings; its African roots are strengthening; and its weight in learning, the digital world and the economy remains significant. Taken together, these elements provide a more accurate picture of the French in the world: an international language, diverse, in transformation, and still capable of widening its scope.
For a media outlet, a cultural player, an educational institution or a company, this observation has a clear consequence: French should not be seen as a language of retreat, but as a language of the future, provided it is considered in all its geographical and social diversity. This is where the real interest of the 2026 report lies: behind the number lies a reshaping of the global linguistic landscape.
According to the report The French language in the world 2026 published by the Organisation internationale de la Francophonie, 396 million people around the world now speak French. This is an important figure, as it shows that the French language retains real international weight and continues to make inroads into the global linguistic landscape. It is not just a language inherited from a shared history between several countries, but one that is still transmitted, learned and used in very different educational, economic, administrative and cultural contexts.
According to the OIF, French is now the 4th most widely spoken language in the world, behind English, Chinese and Spanish, and ahead of standard Arabic. This change in rank is significant, as it reflects a concrete evolution in the place of French on a global scale. This ranking reinforces the idea that French remains a major international language, present in many fields, and that it should no longer be considered as a purely institutional or heritage language.
The growth of the French language can be explained by a number of complementary factors. Firstly, the language benefits from a strong demographic dynamic in several French-speaking countries, particularly in Africa, where the majority of French speakers now live. Secondly, French continues to play an important role in education, international cooperation and certain economic sectors. The OIF also points out that French remains the 2nd most widely-learned foreign language, with almost 170 million learners, showing that it continues to attract people far beyond the territories where it is an official language.
The partnership between CTO and The Travel Foundation marks an important step in the evolution of tourism policies in the Caribbean. At the ITB Berlin 2026 international trade fair, the region’s tourism leaders confirmed that they would strengthen their cooperation to support a more sustainable tourism model, more resilient to climate change and more focused on local communities.
In a region where the economy is heavily dependent on tourism, climate change is no longer an abstract issue. The effects of global warming, the intensification of weather phenomena and the erosion of coastal ecosystems now represent immediate challenges for many island territories. It is against this backdrop that the partnership between CTO and The Travel Foundation takes on a strategic dimension. The objective is clear: to transform climate commitments into concrete actions capable of supporting the economic and social future of Caribbean destinations.
ITB Berlin, a strategic venue for the voice of the Caribbean
Every year, ITB Berlin brings together the world’s key tourism players: ministries, international organizations, airlines, destinations and industry experts. For the Caribbean, this event is an essential platform for recalling a reality that is often underestimated on an international scale: small island states are among the territories most exposed to the effects of climate change.
At a session devoted to the gap between climate risks and adaptation solutions in tourism, the Secretary General and CEO of the Caribbean Tourism Organization, Dona Regis-Prosper, highlighted the region’s real-life experience. The devastating hurricanes that regularly hit the Caribbean, rising sea levels and increasing pressure on marine ecosystems have had a profound impact on the territories. Today, this first-hand experience is a driving force for rethinking the region’s tourism strategies. The partnership between CTO and The Travel Foundation is precisely in line with this dynamic of transformation.
Moving from climate talk to concrete solutions
At the heart of the partnership between CTO and The Travel Foundation lies one overriding conviction: climate strategies must now go beyond declarations of intent. Caribbean destinations already have numerous studies, scientific data and prospective scenarios on climate risks. However, a persistent challenge remains: transforming this information into genuinely funded and operational projects.
This is one of the points raised by Narendra Ramgulam, Deputy Director of Sustainable Tourism at the Caribbean Tourism Organization. According to him, the region has no shortage of ideas and analyses, but the concrete implementation of projects is often hampered by a lack of access to funding. In this context, the partnership between CTO and The Travel Foundation aims to bridge the gap between strategic planning and real action on the ground.
A tourism model focused on local communities
One of the major thrusts of the partnership between CTO and The Travel Foundation concerns the role of local populations in tourism development. In many Caribbean destinations, the economic benefits of tourism sometimes remain concentrated in certain segments of the industry. The new cooperation framework aims to foster a more inclusive approach in which tourism projects generate direct benefits for communities.
This vision also implies a strengthening of local skills in sustainable tourism professions, as well as increased support for economic initiatives that enhance the region’s natural and cultural resources. This approach is in line with a global trend in the tourism sector. Today’s travelers are increasingly interested in responsible, authentic experiences that are closely linked to the realities of the areas they visit.
Caribbean tourism faces structural transformation
The partnership between CTO and The Travel Foundation comes at a pivotal time for the Caribbean tourism industry. Several profound transformations are redefining the future of the sector. The intensification of extreme climatic phenomena, the gradual weakening of coral reefs, the erosion of certain beaches and the evolution of travelers’ expectations in terms of sustainability are gradually changing the balance of regional tourism.
These elements are not just about the environment. They directly influence the tourism experience, the competitiveness of destinations and the livelihoods of many local populations. Against this backdrop, strengthening the resilience of Caribbean tourism is becoming as much an economic priority as an environmental one.
International cooperation to strengthen resilience
The renewal of the partnership between CTO and The Travel Foundation formalizes a strengthened collaboration between two organizations committed to the transformation of global tourism. The Travel Foundation has been working for several years on initiatives to make tourist destinations more sustainable, notably through climate planning, tourism flow management and ecosystem protection.
For its part, the Caribbean Tourism Organization represents the tourism interests of many of the region’s territories and plays a central role in coordinating regional policies. By combining their expertise, the two institutions aim to develop tools and strategies that will enable Caribbean destinations to better anticipate climate risks, while maintaining their attractiveness to tourists.
A regional vision for the future of Caribbean tourism
Beyond technical cooperation, the partnership between CTO and The Travel Foundation is also part of a broader vision: that of a coordinated regional approach to sustainable tourism. The Caribbean shares many common realities. The economies of many territories rely heavily on tourism, the islands remain particularly exposed to climatic risks, and the region boasts an exceptional natural and cultural heritage.
In view of these common characteristics, regional cooperation appears to be an essential lever for developing solutions tailored to the specific characteristics of island destinations. This approach is also in line with the ambitions of the CTO Reimagine Plan, a strategy that aims to reposition Caribbean tourism around sustainability, innovation and resilience.
The Caribbean, a global laboratory for sustainable tourism
Through the partnership between CTO and The Travel Foundation, the Caribbean is also seeking to assert its role in international debates on the future of tourism. The challenges facing the region today could foreshadow those that other tourist destinations will have to face in the coming decades. From this perspective, the Caribbean can become a veritable laboratory of innovation for climate-resilient tourism strategies, sustainable management of island destinations and the integration of communities into the tourism economy.
The stakes involved in the partnership between CTO and The Travel Foundation extend far beyond regional borders. The solutions developed in the Caribbean could inspire other regions of the world facing similar challenges.
The partnership aims to develop concrete strategies to make Caribbean tourism more resilient in the face of climate change, while supporting local communities.
Caribbean destinations have to cope with intensifying hurricanes, beach erosion, coral reef degradation and rising sea levels.
The Caribbean Tourism Organization aims to position the Caribbean as a sustainable destination, capable of reconciling tourism development, ecosystem protection and benefits for local populations.
Culture in Ouagadougou recently took on a special international dimension. From February 28 to March 3, 2026, the capital of Burkina Faso hosted Roots and Future 2026a meeting dedicated to the development of cultural and creative industries and cooperation between Africa and its diaspora. Conceived as a forum for dialogue and structuring of the cultural sector, the event brought together artists, entrepreneurs, institutions and players in the creative economy around a single ambition: to strengthen bridges between African territories and diasporic communities, particularly in the Caribbean.
For many observers, Roots and Future 2026 marks a milestone in the construction of an international cultural network where artistic and entrepreneurial exchanges become a lever for development.
A vision: linking Africa and its cultural diasporas
Under the theme “Authentic Africa and the Africa of the Diasporas”, the first edition of Roots and Future 2026 is part of a global movement to promote black cultural identities and strengthen cooperation between territories historically linked by the African diaspora. With this in mind, the event offered several formats for professional meetings: masterclasses, strategy sessions, discussions between cultural entrepreneurs and moments of exchange between artists.
These initiatives addressed key issues for the sector: financing of cultural projects, circulation of works, professionalization of players and development of new markets for African artists. Beyond the discussions, Roots and Future 2026 was distinguished above all by its willingness to create concrete collaborations between the various participants.
A strong Caribbean presence
One of the most significant aspects of Roots and Future 2026 was the participation of personalities from the Caribbean, illustrating the growing importance of cultural exchanges between these two areas.
Guests included entrepreneur Davon Carty as well as Victor E. Lewis, CEO of Caribbean One Media Group and Director of the Creative Campus Eco Institute (CCEI). Through the CCEI Victor E. Lewis develops training and coaching initiatives for talent in the creative industries, sports and environmental sectors. His work aims to open up new professional perspectives for young artists and cultural entrepreneurs.
His presence at Roots and Future 2026 provided an opportunity to share the Caribbean’s experience in the creative economy, a field in which the region has recognized expertise, notably in music, events and cultural festivals. These exchanges also served as a reminder of the extent to which the cultural trajectories of Africa and the Caribbean remain deeply intertwined.
Ouagadougou, fertile ground for the cultural economy
Even before the official opening of Roots and Future 2026, a strategy meeting was organized at the Centre culturel Gambidi, an emblematic venue on the Burkinabe art scene. The meeting brought together a number of international players as well as Claude Guingané, General Manager of the center and representative of the IKAM Burkina Faso focal point.
Discussions focused on consolidating the partnership established in 2019 between IKAM and the Maison des industries culturelles et créatives de Ouagadougou (MICCO). One of the projects discussed was the creation of an entrepreneurial hub dedicated to the cultural industries, designed to support artists and project leaders in developing their initiatives. Such a structure could play an essential role in structuring Burkina Faso’s cultural sector and opening it up to international networks.
Action-oriented business meetings
Highlights of Roots and Future 2026 include A media workshop at the Hotel Pacific brought together a number of professionals from the cultural sector for B2B meetings. These exchanges gave participants the opportunity to present their artistic projects, identify potential partners and explore new avenues of cooperation.
Discussions focused on the circulation of artists between Africa and the Caribbean, the co-production of cultural events and the development of transatlantic media projects. For many of the players present, these meetings represent a first step towards the creation of lasting collaborations.
Momentum set to continue
The first edition of Roots and Future 2026 ended on an encouraging note. By bringing together decision-makers, cultural entrepreneurs and artists around a common vision, the event laid the foundations for more structured international cooperation in the cultural field. In a context where the creative industries represent an important economic lever, the initiative also opens up prospects for the circulation of talent and the development of new cultural projects.
For the Caribbean, these exchanges represent an opportunity to strengthen historic ties with the African continent, while helping to build a more connected diasporic cultural space. With this first edition, Roots and Future 2026 positions Ouagadougou as a strategic meeting point between Africa and the world’s creative diasporas.
Roots and Future 2026 is an international event dedicated to the development of the cultural and creative industries, held in Ouagadougou, Burkina Faso.
The event aims to strengthen cooperation between Africa and its diaspora, particularly in the Caribbean, and to support the structuring of the cultural sector.
International guests included entrepreneur Davon Carty and Victor E. Lewis, CEO of Caribbean One Media Group and Director of the Creative Campus Eco Institute.
The integration of Richès Karayib into the Caribbean Broadcasting Union (CBU) marks a new stage in the development of Caribbean media. This membership formalizes Richès Karayib’s regional roots and reinforces its determination to actively contribute to the structuring of the Caribbean media landscape.
In a context where the circulation of content remains fragmented between linguistic and geographic territories, joining the Caribbean Broadcasting Union represents a strategic lever for boosting the visibility and circulation of Caribbean content.
The Caribbean Broadcasting Union, a pillar of the Caribbean media landscape
The Caribbean Broadcasting Union is the regional organization that federates the Caribbean media, covering radio, television, print and digital platforms. It plays a central role in cooperation between broadcasters, the circulation of content, the professionalization of players in the sector and the promotion of Caribbean productions.
Every year, the Caribbean Broadcasting Union organizes the CBU Media Awards. These awards recognize the most outstanding productions in radio, television, print and digital. These awards are a major event for Caribbean media professionals, helping to raise standards of journalistic and editorial quality in the region. By becoming a member of the Caribbean Broadcasting Union, Richès Karayib joins a structured and recognized network at the heart of regional media dynamics.
A strategic step for Richès Karayib
Since its creation, Richès Karayib has been promoting culture, heritage, tourism and the women and men who shape the Caribbean’s attractiveness and influence. Membership of the Caribbean Broadcasting Union consolidates this trajectory by opening up new prospects:
- – publishing cooperation on a regional scale
- – increased circulation of content
- – professional exchanges between member media
- – enhanced visibility with institutional and economic players
Joining the Caribbean Broadcasting Union also enables Richès Karayib to place its productions within a demanding regional framework, where content quality, journalistic rigor and editorial impact are decisive. This new step comes at a time when the medium is developing its print, digital and audiovisual formats, with a clear ambition: to connect Caribbean territories beyond linguistic borders.
Building a structured Caribbean media space
The Caribbean is rich in talent, culture and initiative. However, content produced in one territory is still not widely distributed to other islands and countries in the region. One of the major challenges of the Caribbean Broadcasting Union is precisely to promote this circulation and encourage regional collaboration.
By joining the Caribbean Broadcasting Union, Richès Karayib is affirming its desire to play an active part in this dynamic. This is not just institutional recognition, but a commitment: to contribute to a more connected, visible and structured Caribbean media.
This approach is in line with Richès Karayib’s mission to promote the region’s talents, initiatives and heritage, while encouraging synergies between regions.
Setting course for the CBU Media Awards
As part of this membership, Richès Karayib will take part in the 37th CBU Media Awards organized by the Caribbean Broadcasting Union. Richès Karayib’s participation is in line with the company’s commitment to professionalization and regional outreach.
Beyond the competition, the CBU Media Awards represent a space for Caribbean media to meet, exchange ideas and gain visibility. For RK, it’s a further opportunity to promote a committed editorial voice in the service of the Caribbean.
A new development phase
Joining the Caribbean Broadcasting Union marks a natural evolution for Richès Karayib. After consolidating its presence in the French-speaking Caribbean, the medium is now taking a decisive step towards wider regional integration.
In a changing media environment, where cooperation, editorial quality and international visibility are essential, joining the Caribbean Broadcasting Union is a strong signal.
Richès Karayib’s ambition is to contribute to a more visible, coherent and assertive Caribbean media.
The Caribbean Broadcasting Union (CBU) is the regional media organization for the Caribbean, covering radio, television, print and digital platforms. It promotes cooperation, the circulation of content and the professionalization of players in the sector.
Membership of the Caribbean Broadcasting Union enables Richès Karayib to join a structured regional network, boost its visibility on a Caribbean scale and develop editorial collaborations with other member media.
The CBU Media Awards are an annual competition organized by the Caribbean Broadcasting Union to recognize the best radio, television, print and digital productions in the region.
