Caribbean Week in New York 2025 marks an essential milestone for the Caribbean tourism sector, taking place from June 1 to 6, 2025 at The Westin New York at Times Square. Organized by the Caribbean Tourism Organization (CTO), the event is a focal point for tourism professionals, decision-makers and enthusiasts from across the region, the diaspora and around the world. This year’s motto: “Caribbean resilience, shaping tomorrow’s tourism”. .
A strategic event for Caribbean tourism
The international scope of the event
Caribbean Week in New York 2025 offers an unrivalled platform for engaging with key players, raising the profile of Caribbean destinations and affirming brands’ commitment to the region. The event takes place within the framework of Caribbean-American Heritage Month, giving it increased exposure to the media, investors and the general public.
Choice of theme: “Caribbean resilience, shaping tomorrow’s tourism”.
There’s nothing insignificant about this theme. It reflects the determination of countries such as Jamaica, Barbados, Saint Lucia and Trinidad & Tobago to work together to build sustainable, innovative strategies capable of meeting today’s tourism challenges. Dona Regis-Prosper, Secretary General of the CTO, insists on the need to “create sustainable pathways for the future of our industry” and to “highlight the strength and diversity of the region”.
Detailed program for Caribbean Week in New York 2025
Highlights and professional meetings
Caribbean Week in New York 2025 is a six-day program of professional meetings, high-level forums and themed workshops. Highlights include:
- ★ Caribbean Media Marketplace and Media Awards: forums for exchange between media, tourism boards and private players to showcase the region’s initiatives and success stories.
- ★ Leadership forums and artificial intelligence panels: forward-looking discussions on the future of tourism, innovation and the digitalization of the sector.
- ★ CTO business meetings: strategic sessions bringing together tourism ministers, office directors and institutional representatives.
Focus on innovation and youth
Caribbean Week in New York 2025 places particular emphasis on youth and innovation, with two flagship initiatives:
- ★ Jean Holder Scholarship: a scholarship supported by the CTO Foundation to support the future leaders of Caribbean tourism.
- ★ Caribbean Next-Gen Showcase: a showcase for young talent and entrepreneurs, who can present their projects and talk to industry experts.
Women in the spotlight and the orange economy
The event also gives pride of place to women entrepreneurs and the creative economy:
- ★ Caribbean Women’s Leadership Dinner and Awards: an evening celebrating the journey and success of women leaders in tourism.
- ★ Session on the orange economy: a workshop dedicated to cultural and creative industries, an engine of growth and innovation for the Caribbean.
Partnership and visibility opportunities for brands
The benefits of partnerships
Caribbean Week in New York 2025 offers companies tailor-made partnership packages, providing exceptional visibility:
- ★Presence oflogo on official materials, signage and event website.
- ★ S peaking at conferences and panels before influential audiences.
- ★ Privileged access to networking sessions with decision-makers and industry leaders.
- ★ Participation in key events such as the Media Marketplace, business lunches and strategic forums.
- ★ Promotional opportunities via CTO press releases, digital marketing and social networks.
How companies can participate
Companies wishing to associate themselves with Caribbean Week in New York 2025 can choose from several levels of partnership, tailored to their objectives and budget. Sponsors benefit from targeted exposure to an international audience, while affirming their commitment to sustainable development and innovation in the Caribbean region.
The impact of Caribbean Week in New York 2025 on the diaspora and industry players
Strengthening ties between the diaspora and the Caribbean
The event plays a key role in bringing the Caribbean diaspora living in the United States closer to their home territories. The exchanges, encounters and initiatives presented at Caribbean Week in New York 2025 promote talent, support community projects and strengthen the sense of belonging to the region.
Building bridges for the future of tourism
By bringing together decision-makers, experts, young entrepreneurs and institutional partners, Caribbean Week in New York 2025 fosters the emergence of new synergies and the implementation of innovative projects. The event acts as a veritable laboratory of ideas for rethinking Caribbean tourism, integrating issues of resilience, sustainability and inclusion.
Caribbean Week in New York 2025, a springboard for the future of Caribbean tourism
Caribbean Week in New York 2025 is a strategic meeting place for both seasoned professionals and novices wishing to better understand the challenges facing Caribbean tourism. Thanks to its rich program, networking opportunities and openness to innovation, the event is helping to shape the future of the sector, while strengthening cohesion between the countries of the region and their diaspora.
Whether you’re a tourism player, investor, student or simply curious, Caribbean Week in New York 2025 offers a unique opportunity to get informed, get inspired and take part in building a more resilient and inclusive Caribbean tourism.
Air Canada marks a further step in its international development strategy with the addition of a second weekly flight between Toronto and Grenada. From June 2, 2025, the airline will offer an additional service every Monday, in addition to the existing Sunday flight. This initiative, which will run until August 31, is designed to meet the growing demand from Canadian travelers, while supporting Grenada’s tourism economy during the key Spicemas period.
New organization of Air Canada flights to Grenada
The expansion of Air Canada service between Toronto and Granada means greater flexibility for travellers. Monday’s flight will leave Toronto at 9:15 a.m. and arrive in Granada at 2:35 p.m., while the return leg will leave Granada at 3:35 p.m. and arrive in Toronto at 9:25 p.m.
This organization, designed to optimize passenger comfort, maximizes the time spent on the island without wasting unnecessary time in transit. Air Canada is thus a key player in strengthening connectivity between Canada and Grenada.
Why is Air Canada targeting the Canadian market?
Air Canada ‘s decision to increase the frequency of its flights to Grenada is no small one. Canada remains one of the most important outbound markets for the destination, according to Petra Roach, General Manager of the Grenada Tourism Authority. Faced with potentially declining demand from the United States and international economic uncertainty, it is strategic to consolidate links with markets considered stable and dynamic.
Canadian travelers, encouraged by a favorable exchange rate and a strong interest in authentic destinations, are showing strong enthusiasm for the summer season. Their tendency to extend their stay and get involved in local life generates a positive economic impact on Grenada’s entire tourism chain. By adding a second weekly flight between Toronto and Granada, Air Canada is responding to a buoyant market dynamic and its desire to support the sector’s sustainable growth.
Spicemas 2025: a flagship season for tourism in Granada
The Air Canada flight schedule has been carefully timed to coincide with Spicemas, a major cultural event in Granada. In 2025, Spicemas will run from August 1 to 12, with highlights on August 11 and 12, the dates of Carnival Monday and Tuesday. Every year, this period attracts a varied public, who come to enjoy the island’s local traditions, costume parades and musical richness.
With the addition of a Monday flight, Air Canada enables Canadian travellers to plan their stay around these key dates, without calendar constraints. This strategic choice encourages participation in all the festivities and optimizes the tourist experience, while supporting the local economy at a crucial time of year.
Benefits for Canadian travellers
Air Canada’s increased flight frequency offers multiple benefits to travellers. On the one hand, the increased flexibility makes it easier to plan stays, whether for family vacations, extended stays or short breaks around Spicemas. On the other hand, special offers from Grenadian hotels, such as Sandals Grenada, which offers up to 1,300 Canadian dollars off certain packages, make the destination even more attractive.
By adapting its offer, Air Canada is meeting the expectations of customers looking for authenticity, comfort and cultural discoveries. Canadians benefit from simplified access to Granada, with convenient schedules and competitive fares, while enjoying total immersion in the local culture.
Economic benefits and prospects for Grenada
The addition of a second weekly flight by Air Canada is part of a process of diversification and economic resilience for Grenada. By attracting more Canadian visitors, the island reduces its dependence on other markets and strengthens the stability of its tourism sector. According to the Grenada Tourism Authority, this strategy aims to ensure the sustainability of local tourism and create economic opportunities for the population.
By increasing the number of flights, Air Canada is also helping to strengthen ties between Canada and Grenada, promoting cultural and economic exchanges. This approach is part of a long-term vision, in which the sustainability and quality of the tourism offering take precedence over simply increasing the number of visitors.
By adding a second weekly flight between Toronto and Grenada, Air Canada is demonstrating its commitment to supporting the island’s tourism development while meeting the expectations of Canadian travellers. This initiative, designed for the summer season and Spicemas 2025, offers unprecedented flexibility, economic advantages and an enriching experience for all. Thanks to Air Canada’s commitment, Grenada has become a destination of choice for Canadians in search of authenticity and a change of scenery.
Climate resilience: an island challenge
The climate resilience of the Caribbean is a concept that goes far beyond simple environmental discussions. For this region of the world, often perceived as a tourist paradise, the reality is far more complex. Despite making a marginal contribution to global greenhouse gas emissions, Caribbean countries are facing devastating climate impacts.
While the Caribbean accounts for only a tiny fraction of global CO₂ emissions, it is on the front line when it comes to the consequences of global warming. These geographical and economic realities make the fight for sustainability in this region both urgent and decisive.
Less than 1% of global emissions, but a disproportionate impact
Less than 1% – that’s the share of global CO₂ emissions attributable to the entire Caribbean, according to estimates by the IMF (0.3%), the OECD (0.23%) and BNP Paribas (economic-research.bnpparibas.com). Other sources, such as CEPAL, indicate that Latin America and the Caribbean as a whole accounts for less than 10%, and according to Richmond Vale Academy, the Caribbean produces even less than 0.1% of the world total. An island paradox: the region is not a major polluter, yet it bears the full brunt of climate change.
The Caribbean islands are particularly vulnerable to extreme climatic phenomena: increasingly powerful hurricanes, heat waves, prolonged droughts and rising sea levels affecting many islands. These environmental shocks test the limits of climate resilience of island nations.
According to the United Nations Development Programme (UNDP), small developing islands such as those in the Caribbean risk losing up to 10% of their annual GDP due to climate-related natural disasters.
An economic crisis exacerbated by climate change
6 times – the economic impact of climate change on Caribbean economies is estimated to be up to six times greater than the global average (BNP Paribas, IMF, World Bank). Every dollar lost or spent due to climate change weighs six times more than elsewhere – a colossal burden for countries that are often indebted and dependent on agriculture or tourism. It’s an ongoing test of their climate resilience.
A striking example: Hurricane Maria in 2017 caused damage equivalent to 226% of GDP of Dominica, according to the World Bank, PDNA and the ACP-EU NDRR Program (esg.wharton.upenn.edu). In just a few hours, more than two years’ worth of national wealth was wiped out. This shocking figure illustrates the extent to which a single cyclone can topple the economy of a small island state, wiping out years of efforts to strengthen the economy. climate resilience.
Energy transition: efforts, but challenges to overcome
In the face of environmental and economic threats climate resilience also requires an ambitious energy transition. Belize leads the way: 48 % of its electricity already comes from renewable sources, according to the Atlantic Council. This is a regional record. However, the majority of Caribbean countries are struggling to keep pace.
The Alliance of Caribbean States has set a collective target of 48% of electricity generated from renewable energies by 2027. Although endowed with strong solar and wind energy potential, the region is making slow and uneven progress. Accelerating this transition is essential to strengthen the region’s competitiveness. climate resilience in the face of energy dependency and volatile fossil fuel markets.
A decisive step against single-use plastics
When it comes to waste management, more than 14 countries of the Caribbean (more than a third of the region) have banned single-use plastic bags and polystyrene containers since 2019, according to a study published on ResearchGate. Among them: Saint Kitts and Nevis, Barbados and Antigua and Barbuda.
These regulatory actions, which are crucial for the marine ecosystems on which tourism, fishing and coastal protection depend, also help to strengthen climate resilience. climate resilience. However, the region is still faced with growing volumes of plastic waste, much of which comes from outside the region.
The role of young people and local initiatives
The climate resilience in the Caribbean is also rooted in civic action. Younger generations are leading local initiatives for responsible consumption, biodiversity preservation and reforestation. In several islands, ecological start-ups are emerging to support the green transition.
These community movements show that climate resilience depends not only on governments and international donors, but also on local creativity and determination.
Faced with colossal challenges climate resilience of the Caribbean is reflected in a willingness to act, even when resources seem limited. While the region bears only a small share of responsibility for global CO₂ emissions, it bears disproportionate economic and human costs.
Local initiatives, energy transition efforts and the fight against pollution are all encouraging signs. However, the road to a climate resilience is still a long way off. It is crucial that the international community supports the Caribbean’s efforts, recognizing the uniqueness of the challenges it faces.
eScoot Rentals has established itself as the pioneer of large-scale micromobility in the Caribbean, offering an innovative and environmentally-friendly transport solution in St. Vincent. With 108 electric scooters and electrically-assisted bicycles available for hire right outside the Kingstown cruise terminal, eScoot Rentals is revolutionizing the way people get around the island, whether they’re curious visitors or locals eager to rediscover their territory.
The rise of micromobility in the Caribbean
The Saint Vincent and the Grenadines context
Saint-Vincent-et-les-Grenadines, an archipelago renowned for its sumptuous landscapes, unspoilt beaches and biodiversity, attracts thousands of travelers in search of authenticity every year. Yet, until now, soft mobility has remained underdeveloped on the main island. The arrival of eScoot Rentals marks a turning point in meeting a growing need for practical, environmentally-friendly travel adapted to the island’s topography.
Why is micromobility so attractive today?
Micromobility, as embodied by electric scooters and bicycles, appeals for its flexibility and low environmental impact. They help to ease traffic congestion, reduce dependence on fossil fuels and offer an affordable alternative. In Saint-Vincent, where journeys are short, these means of transport offered by eScoot Rentals are perfectly suited to discovering the region while limiting polluting emissions.
eScoot Rentals: A pioneering and committed player
A committed local company
Founded by a local team, eScoot Rentals stands out for its long-term vision. Led by Curtis Zephyrine and supported by Tiffany Morris, Andez Bascombe and Darren Deosaran, the company is now a benchmark in the island’s green mobility sector.
A fleet to suit all uses
With 108 carefully maintained electric vehicles, eScoot Rentals offers the largest micromobility fleet in the region. Whether you’re looking for a solo ride, a couple’s outing or group exploration, there’s a package to suit every need.
Service for everyone
Located at the Kingstown Cruise Terminal, eScoot Rentals facilitates direct access for visitors arriving on the island. Local residents also benefit from this service for their daily commutes, reconnecting with their territory in a responsible way.
A new way to experience tourism
Another look at Kingstown
Riding silently through the historic streets of Kingstown, along the waterfront or through the bustling markets, eScoot Rentals offers total freedom. Each user can stop at will, appreciate a viewpoint or visit an emblematic site, in complete autonomy.
Formulas accessible to all
The company offers several packages, from hourly rentals to full-day tours, as well as rides accompanied by local guides. These offers allow you to immerse yourself in local realities while benefiting from a clear and transparent service, as advocated by eScoot Rentals.
Simplicity and safety first
Thanks to an intuitive mobile application, you can book a vehicle with eScoot Rentals is quick and easy. Safety equipment is provided, and vehicles are rigorously maintained to ensure a trouble-free journey.
Ecological commitment at the heart of the project
A choice for the environment
In a country still heavily dependent on fossil fuels, eScoot Rentals is a concrete solution for reducing greenhouse gas emissions. By opting for electric vehicles, the company is protecting the island’s ecosystems while modernizing the way it travels.
Encouraging sustainable tourism
New travelers are increasingly sensitive to their impact. eScoot Rentals allows them to enjoy a personalized experience, while adhering to an eco-responsible approach. This positioning aligns the company with the sustainable development ambitions of Saint Vincent and the Grenadines.
Positive local impact
In addition to its ecological benefits, eScoot Rentals generates tangible economic spin-offs: local jobs, reduced fuel imports, more dynamic tourism. The company integrates into the local fabric by collaborating with local businesses and players.
Prospects for Green Mobility in Saint-Vincent
A model to follow
While certain challenges remain – infrastructure development, legislative adaptation – the eScoot Rentals model shows that micromobility is not only possible, but also has a promising future in the Caribbean.
An influence on territorial transformation
The first company of this scale in the region, eScoot Rentals is inspiring other projects and helping to shape a new image for Saint-Vincent: an area that is resolutely modern, responsible and in tune with contemporary issues.
eScoot Rentals doesn’t just offer electric scooters: it is initiating a fundamental change in the way people get around Saint-Vincent. By reconciling accessibility, innovation and respect for the environment, it is redefining the tourist experience and the daily lives of local residents. A concrete initiative at the service of an island in transition towards a more sustainable future.
As the Carnival in Jamaica approaches 2025, scheduled for April 23 to 29, it is worth revisiting the economic impact of the previous edition, whose results confirmed the event’s growing significance within the national economy.
Carnival in Jamaica – these words sound like a call to party, but they symbolize much more than a parade of flamboyant costumes and intoxicating music. The event is rooted in Jamaican history and identity, fusing African heritage, local creative expression and a unique festive energy. Every year, thousands of participants from all over the island and beyond gather in an atmosphere where the joy of life reigns supreme.
A strategic economic pillar
An impact that exceeds expectations
Beyond its festive sparkle, Carnival in Jamaica is a major economic lever for the country. In 2024, according to a study by the Centre for Leadership and Governance at the University of the West Indies, the event generated a total economic impact of 95.4 billion Jamaican dollars. This figure places Carnival among the most profitable initiatives in the Jamaican economy.
Exceptional financial benefits
Tourism Minister Edmund Bartlett revealed that the direct impact of the 2024 edition amounted to $4.42 billion, an increase of 44.2% on 2019. Thanks to the multiplier effect, every dollar invested returned $130. A return that rivals the country’s best-performing economic sectors.
A public-private investment dynamic
The success of carnival in Jamaica relies on close collaboration between the state and the private sector. In 2024, carnival groups invested $727 million, of which $331.4 million was dedicated to costume creation. This value chain supports a local ecosystem of artisans, seamstresses, designers and service providers. For its part, the State has strengthened its promotion and organization strategy, recognizing carnival as a vector of international influence.
Massive leverage for employment
More than 115,000 jobs generated
The social impact of Carnival in Jamaica is equally impressive. In 2024, some 115,247 full-time equivalent jobs were supported thanks to the event. From events to hospitality, commerce, catering and the creative industries, Carnival in Jamaica acts as a catalyst for inclusive growth.
Spinoffs in the informal economy
The benefits of Carnival in Jamaica are also felt in the informal and small business sectors: beauty salons, fitness centers, transporters, restaurant owners and shopkeepers see their business grow significantly during this period. In all, Jamaican workers and entrepreneurs generated $19.14 billion in revenue.
A booming tourist attraction
International visitors
In 2024, 5,400 international tourists traveled specifically for Carnival, each spending an average of US$3,209, or 12.5 million injected into the local economy. Notably, over 54% of these visitors were first-time attendees, a sign of strong potential for loyalty and expansion.
Massive mobilization of the local population
Jamaicans were also out in force: 7,400 of them invested an average of $252,900 each in costumes, fitness, beauty treatments and entertainment. In all, local spending reached $1.73 billion, proving that the event is a major stimulus to domestic consumption.
Staying the course in the face of challenges
A return on investment to be preserved
Between 2019 and 2024, the carnival’s return on investment fell from $198 to $130 for every dollar invested, mainly due to rising costs and inflation. Nevertheless, the average over the period remains very high ($159.09), testifying to the solidity of the business model. The challenge over the next few years will be to maintain this performance while integrating more innovation.
Towards a sustainable and inclusive model
The government is focusing on a long-term strategy: enhanced promotion, greater involvement of local communities, innovation in the carnival groups’ offerings and adoption of sustainable practices. The aim is to make carnival in Jamaica an example of cultural and economic success, while respecting the principles of sustainable development.
Carnival in Jamaica is more than just a party. It’s a structuring event, capable of generating $95.4 billion and supporting more than 115,000 jobs in a single edition. It illustrates the strength of Jamaican culture when it becomes an engine for development. By combining tradition, innovation and collective commitment, Carnival continues to make Jamaica shine on the international stage.
Will the 2025 edition confirm this trajectory combining economic performance, cultural influence, and sustainable commitment?
Spiritourism : the term is gaining in visibility and legitimacy as it establishes itself as an innovative response to the new expectations of travelers and regions. On April 10, 2025, the Guadeloupe has taken a major step forward with the inauguration of the National Laboratory of Spiritourism, a structure designed to professionalize, structure and promote this booming industry. A strong signal from the archipelago, which intends to become a national reference in the field.
Understanding spirit tourism
An immersive approach to producing territories
The spiritourism, is the art of traveling to the rhythm of spirits-related know-how: rums, artisanal liqueurs, traditional punches and other elixirs rooted in local culture. It differs from wine tourism in the diversity of its products, territories and approaches. This form of tourism combines sensory discovery, education and immersion in the history of distilleries, while supporting local economies.
Momentum from overseas France
While wine tourism is firmly established in France, the spiritourism is gradually gaining ground, thanks to initiatives mainly in French overseas departments. Far from the well-trodden wine trails, they offer a more confidential, more deeply rooted, but just as structured experience. In Guadeloupe, visits to distilleries, mixology workshops and themed tours provide an insight into a rich and authentic universe.
A national laboratory based in Guadeloupe
A unifying, strategic project
Supported by the “Office de Tourisme de la Riviera des Îles de Guadeloupe”, the National Spiritourism Laboratory was launched with the support of the Conseil Départemental and the French Ministry for Overseas France. Its ambition: to structure a still young industry, federate its players and create a label of excellence to guarantee quality experiences for visitors.
Main objectives
The laboratory’s mission is to :
- Support SMEs and artisans in developing tourism activities.
- Create a national network of spirit tourism sites.
- Launch a vocational training program to develop local skills.
Develop a national label guaranteeing the quality, traceability and ethics of the tours offered.
Structuring an industry around spirit tourism
A stronger territorial network
The spiritourism in Guadeloupe’s distillery industry is largely based on human-scale enterprises: 95% of local distilleries are SMEs or family-run structures. The laboratory supports them in marketing tourist products in line with their identity and history, while encouraging synergies with other sectors such as gastronomy and crafts.
A training program unique in France
The launch of the first Rum and Spirits Advisor in April 2025 is a significant step forward. The aim of this training program is to professionalize tourist reception while passing on the subtleties of rum culture to visitors. A strong asset for the image of Guadeloupe as an expert and responsible destination.
A national label under construction
Long-awaited recognition
The spiritourism will soon benefit from an official label based on several criteria: respect for the environment, quality of welcome, education, product traceability… This label will enable visitors to identify sites committed to a serious and immersive approach.
A tool for local communities
In addition to guaranteeing quality, this label will help position Guadeloupe as a benchmark for spiritourism French spirits. It will also encourage other regions to structure their offerings around local spirits, with a view to sustainable development.
An ambition supported by Guadeloupe
Key actions
La Guadeloupe is multiplying its initiatives: creation of a “Prix de l’Excellence Gastronomique” for food and rum pairings, partnership with the “Mondial du Rhum”, development of an itinerary christened the “circuit du rhum”… These are just a few of the many initiatives designed to enhance the island’s appeal to lovers of local heritage and culture.
Challenges and prospects
A strong economic dynamic
France is the world’s leading exporter of spirits by value. France’s overseas territories Guadeloupe (80,000 hectolitres of pure rum alcohol per year), play a major role in this performance. Spiritourism can help transform this economic power into a tourism experience that is both rewarding and job-creating.
The rum circuit, a showcase of identity
Currently under development, this tour will link major distilleries, rum museums, small producers and cultural events. It will offer a complete understanding of the link between territory, know-how and finished product. A cultural, educational and economic tour.
A lever for know-how
The spiritourism, by showcasing the gestures, stories and techniques of producers, it acts as a living conservatory of intangible heritage. It contributes to the intergenerational transmission of knowledge and enhances local identities, while opening up new professional opportunities.
The spiritourism, through the inauguration of the National Laboratory in Guadeloupe is taking a decisive turn. Structuring the industry, recognizing professions, labeling: all the conditions are in place to make this approach a genuine model of sustainable tourism, rooted and ambitious. Guadeloupe, a pioneer in this niche, is asserting its role as a driving force in a profound transformation of the relationship between heritage, territory and visitors.
Bouillon d’Awara is much more than a simple dish in French Guiana; it’s a veritable cultural institution. This traditional dish, prepared mainly during the Easter holidays, embodies the territory’s culinary and social identity. With the recent creation of the Confrérie Gastronomique du Bouillon d’Awara. This local specialty now enjoys official recognition, both nationally and internationally. But what makes this broth so special, and why does it deserve such attention?
History and origins of Bouillon d'Awara
Bouillon d’Awara is surrounded by myths and legends that add an almost mystical dimension to this dish. A popular story has it that a young native woman created this broth to prove her love to a foreigner, incorporating flavors from all over French Guiana. This legend reflects the very essence of the broth: a harmonious blend of cultures, ingredients and traditions.
Prepared only at Easter, this dish also symbolizes family and community family and community gathering. Its complex preparation, often spanning several days, mobilizes an entire team, strengthening social and family ties.
Ingredients and preparation
The secret of Bouillon d’Awara lies in its varied, local ingredients. Among them:
- The awara pastemade from the fruit of the awara palm, the real basis of the dish.
- From smoked meats (chicken, fish) and salted (cod, ham).
- Vegetables such as cabbage, eggplant or spinach.
- From local spices to spice up the flavours.
Preparation is an art. It requires patience and skill. The broth simmers for 24 to 36 hours. The result is a rich, creamy stew with a distinctive orange color. The end result is a rich, creamy stew with a distinctive orange color.
La Confrérie Gastronomique du Bouillon d'Awara
Officially created during the 10ᵉ edition of the Journées des Goûts et Saveurs de Guyane, on April 12, 2025 this brotherhood has eleven founding members including renowned chefs, enthusiasts and specialists in Guyanese gastronomy. It is chaired by Serge Fulgence.
Its mission is threefold:
- Preserving the authenticity of the Awara broth through its codes and art of living.
- Promoting its recognition well beyond French Guiana.
- Passing on know-how to new generations.
The Confrérie has received prestigious national recognition by receiving its diploma of integration into the Confréries de France and is now a member of the Conseil européen des confréries œno-gastronomiques via the Languedoc and Roussillon embassy.
“A brotherhood serves to promote a dish, to defend its authenticity, and to promote it far beyond its borders” – Jean Claude Estirac, Vice-President of the European Council of Wine and Gastronomy Brotherhoods.
Strong political and cultural support
On the occasion of this recognition, Emmanuel Prince, Vice-President of the Collectivité Territoriale de Guyane (CTG), praised the commitment of :
“Awara is a symbol. It is memory, sharing, creation. And through the Plan Wara we want to spread the word far beyond our borders.
This heritage enhancement plan was launched with a scientific and historical conference held on September 27, 2024. It presented the results of 9 months of research conducted by Emmanuel Garnier of CNRS who delved into the historical and cultural roots of Awara broth.
The ceremony also saw the induction of new honorary members, including Jean-Paul Fereira and Emmanuel Prince.
Le Bouillon d'Awara: A symbol of living heritage
Beyond its gastronomic dimension, the Bouillon d’Awara is a true pillar pillar of Guyana’s living heritage. Celebrated each year during the Journées des Goûts et Saveurs (Taste and Flavor Days), it attracts both locals and international visitors curious to discover this culinary wealth.
By highlighting its cultural roots, its community roots and its gustatory originality, the Bouillon d’Awara has established itself as an ambassador of Guyanese culture ready to seduce the whole world.
At Seatrade Cruise Global 2025, a panel discussed the changing expectations of cruise travelers, particularly the younger generations, and how these changes require a complete reinvention of the experiences offered ashore.
Seatrade Cruise Global 2025: from guided tour to personalized experience
Moderated by Shannon McKee, President of Access Cruise, the Seatrade Cruise Global 2025 discussion featured key industry figures Tracey Diaz (Princess Cruises), Christine Manjencic (Norwegian Cruise Line Holdings), Marc Melville (Chukka Caribbean Adventures), Leyla R. Osorio (Global Cruises LLC) and Claudine Pohl (Lemoneight).
Right from the outset of Seatrade Cruise Global 2025, it was clear that today’s cruisers expect much more than a simple panoramic tour. “What this new generation is looking for is a real experience,” says Christine Manjencic. She cites the example of a “selfie tour” initially designed for Norwegian Cruise Line and adapted for Oceania Cruises under the title Capturing the Moment – a simple but effective rebranding to appeal to a premium audience.
“Today, a new generation is discovering cruising… and no longer sees it as an activity for retirees.”
Tracey Diaz reminds us at Seatrade Cruise Global of the extent to which the pandemic has changed expectations: travel is no longer a given, but a privilege. Passengers are now looking for more intimate, truer, more human experiences.
Authenticity, Local Voices, and Storytelling as Value Drivers
For tourism operators, the challenge is twofold: to remain innovative while remaining rooted in reality. For Marc Melville, the answer can be summed up in one word: authenticity. ” Our strength is to be resolutely local, without compromise. What seems commonplace to us is often what makes the biggest impression on a visitor. “
He stresses the importance of storytelling. A gesture as simple as putting your hand on a tree can become a lasting memory, as long as it’s contextualized. “You can’t put a price on a local, authentic experience,” he stresses.
With a presence in 140 destinations, Leyla Osorio observes that regular cruisers don’t want to relive the same excursion. “We need to offer a new reading of the place, with a different perspective, a different narrative.” At Seatrade Cruise Global, she also emphasizes the importance of adapting excursions to the specific identity of each cruise line.
Experience Design, Collaboration, and Looking Ahead
All the speakers at Seatrade Cruise Global 2025 agree: the future of the industry will depend on innovation, anticipation… and greater collaboration.
Christine Manjencic shared some revealing data on how behavior has changed since the pandemic: “Before COVID, we put excursions online 2 to 3 months before the cruise, and only 20% were sold in advance.”
“Today, we open 365 days and reach 75% pre-sales.”
She adds, not without pride: “In 2019, we sent 4.3 million passengers on shore excursions. Last year, we came close to 6 million.”
This spectacular growth shows just how essential anticipation, trend monitoring and personalization have become in the design of our offers.
Claudine Pohl reminds us at Seatrade Cruise Global 2025 that the skill to tell a story is as valuable as the itinerary itself. “Without training in speaking, your guides won’t convey the experience.”
Leyla Osorio, for her part, insisted on an essential new dimension in experience design: “An excursion must be immersive, authentic… and photogenic.“
In an age of travel dictated by social networks, it’s no longer enough to have an experience: you have to be able to share it, visually, and derive “bragging rights” from it.
She encourages destinations to incorporate striking elements – aesthetic, symbolic, Instagrammable – that become memories as much as social proof.
Finally, Marc Melville, speaking at Seatrade Cruise Global 2025, concluded with an appeal for commitment: “The Caribbean has never had so many opportunities. Let’s seize them. Let’s work hand in hand with our cruise partners to make our islands shine even brighter. “
Cruisers are no longer looking for tours, but for emotions.
This panel provides a valuable compass for Caribbean territories wishing to remain attractive to cruisers in search of meaning and authenticity.
👉 Fully embracing local roots. As Marc Melville points out, “What is banal to you can become extraordinary to a visitor.” It’s essential to focus on storytelling, sensory immersion and cultural expression, rather than conforming to globalized standards.
👉 Offer exclusive cruising value. An on-shore product has to offer something that visitors can’t book alone on the Internet. Sometimes it’s a gesture, a dish, a symbolic place or a moment to share… as long as it touches.
👉 Cooperation at all levels. Claudine Pohl reminds us of the importance of mobilizing cab drivers, craftsmen, guides and local authorities. A simple, well-thought-out “Welcome” or visual staging can transform the experience.
In short, it’s no longer just a matter of welcoming, but of passing on a story.
The opening morning of Seatrade Cruise Global 2025 set the tone: the future of cruising lies in collaboration, innovation and sustainability.
A global vision for an industry in transition
Richard Sasso, President of MSC Cruises USA, opened the event with an outline of the 2025 Global Cruise and Destination Outlook. This strategic overview served as a reminder that, despite an ever-changing global context, the cruise industry is progressing with ambition and responsibility.
Highlighting the growing importance of more sustainable tourism and authentic experiences, Richard Sasso insisted on the need to adapt offers not only to economic challenges, but also to the expectations of an increasingly impact-conscious public.
Anticipating the expectations of new generations
The first panel of the day at the Seatrade Cruise Global 2025, “Sailing Across Generations and Rethinking Experiences Ashore”, moderated by Marc Blum, brought together a number of major players: Mark Edson (Royal Caribbean), Alexander Gumbs (Port of Saint-Martin), Mike Maura (Nassau Cruise Port), Natasha Salzedo (Carnival Cruise Line) and Ugo Savino (US State Department).
Together, they explored ways of adapting to changing travel profiles, highlighting the importance of technological innovation, better integration of destinations and a more personalized approach to the customer experience.
A look at the world of cruise tourism
The morning of the Seatrade Cruise Global 2025 concluded with a panel entitled “World Cruise Tourism Summit: regional updates”. The event was moderated by Ioannis Bras, with the participation of representatives from MedCruise, Cruise Arabia, the Caribbean Tourism Organization and Cruise Saudi. This overview highlighted the specific realities of each region, while converging on common challenges: better managing passenger flows, developing resilient infrastructures, and strengthening cooperation between ports.
A strong idea emerged from this opening: decisions must be based on concrete data, and the future will be built by combining know-how.
We’ll be coming back to these interventions in more detail later.
Caribbean tourism is undergoing a transformation thanks to Breeze Travel Solutions (BTS). Headed by AMA-certified marketing specialist Casey Davy, Breeze Travel Solutions is restructuring the sector by integrating advanced technologies. Its aim is to simplify bookings and enhance the traveler’s experience. With its Caribbean Travel and Tours (CTT) subsidiary, BTS is unifying a still fragmented market into an efficient and harmonious solution.
The challenges facing tourism in the Caribbean
The Caribbean tourism sector suffers from outdated procedures and a lack of coordination between local players. Many service providers still use manual methods or unsuitable tools, making booking complex. This fragmentation limits the visibility of offers and reduces opportunities for smaller market players. As Casey Davy points out, “These obstacles are a hindrance to travelers who want to organize their stay with complete peace of mind.” BTS has been designed to solve these problems using new technologies.
Innovations from Breeze Travel Solutions
Caribbean Travel and Tours: an all-in-one platform
CTT is the pillar of innovation for Breeze Travel Solutions. Unlike traditional platforms that limit themselves to accommodation, CTT offers an intuitive interface for booking flights, accommodation, activities and transfers all in one place. This approach simplifies holiday planning and improves the accessibility of offers. It also enables local travel agencies and hoteliers to better structure their services and attract a wider customer base.
Artificial intelligence for travelers
AI plays a key role in personalizing offers from Breeze Travel Solutions. By analyzing users’ data and preferences, it can suggest itineraries tailored to their interests, whether in sports, wellness or cultural discovery. “AI enables us to provide precise and relevant recommendations,” Davy explains. The system also facilitates better management of tourist flows by avoiding overcrowding at certain sites.
Commitment to safety and community development
Rigorous selection of suppliers
Breeze Travel Solutions only works with service providers who meet strict criteria, including legal registration, liability insurance and compliance with local regulations. This approach guarantees quality service and a safe experience for travelers. Transparency and security are key to reassuring tourists and encouraging trouble-free stays.
Community development program
To help local companies achieve these standards, BTS has set up a Community Development Program. It supports service providers in the certification of their services and their transition to digitalization. This initiative promotes local economic integration and contributes to the growth of regional tourism. By facilitating access to reservation platforms and training local players, BTS is creating a more supportive and efficient ecosystem.
Promoting responsible and authentic tourism
Enhancing cultural heritage
Breeze Travel Solutions offers more than just beach resorts. It highlights the history, gastronomy and traditions of the Caribbean islands. By collaborating with local communities, the company ensures that the economic spin-offs directly benefit the local population. This approach also diversifies the tourism offering, moving away from the standardized model often proposed to visitors.
Support for green initiatives
The company is committed to integrating eco-responsible solutions, selecting sustainable accommodations and activities focused on environmental conservation. This approach preserves the Caribbean’s fragile ecosystems while offering enriching experiences to travelers. BTS also works with local associations to make tourists aware of the impact of their presence on natural and cultural environments.
Breeze Travel Solutions modernizes Caribbean tourism by combining technology and sustainable development. With its intuitive platforms and community programs, the company enhances travelers’ experience while respecting the islands’ natural and cultural heritage. Its innovative approach optimizes the tourism offer while supporting the local economy and preserving the region’s riches.
