IShowSpeed Caribbean Tour opens a rare window on the Caribbean. The announcement was broadcast on April 20 on the American creator’s networks, with a live broadcast scheduled for April 25, 2026. The published list mentions fifteen destinations: Antigua and Barbuda, the Bahamas, Barbados, Dominica, the Dominican Republic, Grenada, Guadeloupe, Jamaica, Puerto Rico, Sint Maarten, Saint Kitts and Nevis, Saint Lucia, Saint Vincent and the Grenadines, Trinidad and Tobago and the US Virgin Islands. In the space of a few hours, this tour placed the region in an unusual position of global visibility.

IShowSpeed Caribbean Tour deserves attention for one simple reason: IShowSpeed gathers a gigantic audience. The Associated Press recalls that it surpassed 50 million subscribers on YouTube during its African tour in January 2026. At this scale, every move becomes a live event, picked up by other accounts and transformed into short sequences that circulate quickly. When an entire itinerary is devoted to the Caribbean, the territories, accents, landscapes and everyday customs enter the field of vision of an international audience.

IShowSpeed Caribbean Tour
©IShowSpeed - Youtube

The Caribbean as a whole

The first strength of the IShowSpeed Caribbean Tour lies in the overall picture it produces. The list combines independent states and territories, English-, French-, Spanish- and Dutch-speaking areas. This juxtaposition reminds us that the Caribbean is a multiple region, crossed by different languages and heritages, while retaining deep links.

This regional reading corresponds to a historical reality. Human, musical, commercial, religious and family circulations have existed for centuries from one island to another. Borders have shaped distinct administrations and statuses. They have never erased exchanges. In a single announcement, the Caribbean appears as a legible space for millions of people who often perceive it in a fragmented way.

Visibility through the codes of the present

The format counts almost as much as the list of destinations. IShowSpeed is all about live action, improvisation, immediate reaction and massive sharing. Its audience follows less a program than a presence. This way of filming changes the nature of the exhibition. The viewer watches streets, beaches, markets, journeys, encounters and crowd scenes as they happen.

For the Caribbean, this exhibition has a special significance. Many of the region’s territories suffer from uneven visibility in the major media circuits. The best-known benefit from a well-established image. Others remain absent from global narratives, or reduced to a few clichés. The IShowSpeed Caribbean Tour can therefore play a useful role: showing a diversity of places and atmospheres to a young public that is building its vision of the world through platforms.

IShowSpeed Caribbean Tour
©IShowSpeed - Youtube
IShowSpeed Caribbean Tour
©IShowSpeed - Youtube

An opportunity for cultural and media players

IShowSpeed Caribbean Tour is also of interest to artists, organizers, local media and creators based in the region. A tour of this scale can highlight a dancer, a musician, a culinary tradition, an urban setting, a popular event or a local personality. It can also create connections between territories that rarely communicate at this speed.

However, the added value of IShowSpeed Caribbean Tour will depend on how these moments are accompanied. A viral image attracts attention for a few hours. Serious editorial work extends this interest. It provides reference points, recalls history, clarifies political and cultural contexts, and helps us understand what we’re seeing. This is an opportunity for the Caribbean to tell the story of its plurality with greater mastery.

A visible symbolic impact

It would be premature to announce any quantified tourist effects or immediate economic spin-offs. However, one thing is clear: the Caribbean is gaining a global presence in one of today’s most popular formats.

This is where IShowSpeed Caribbean Tour really comes into its own. IShowSpeed Caribbean Tour brings together in a single movement territories that are often commented on separately. It reminds us that the region possesses a cultural, visual and social force capable of capturing attention on a grand scale. For audiences unfamiliar with the area, it can open a first door. For those who are already familiar with it, it confirms that the Caribbean remains a major hotbed of creation, circulation and energy in the contemporary world.

IShowSpeed Caribbean Tour is a tour announced by American creator IShowSpeed across several Caribbean territories. Beyond the announcement itself, this tour is attracting attention for its media scope and the visibility it can offer the region as a whole.

IShowSpeed Caribbean Tour is attracting a lot of interest because IShowSpeed is one of the most followed creators in the world. When he travels, his videos, live broadcasts and excerpts shared on the networks quickly reach an international audience, giving this tour a much wider reach than a series of stopovers.

IShowSpeed Caribbean Tour is important because it shows the Caribbean as a visible, vibrant and connected regional space. The tour links several territories in a single narrative and reminds us that the region possesses a cultural, linguistic and social richness capable of attracting attention on a large scale.

Yes, IShowSpeed Caribbean Tour can have a real cultural impact. This type of tour can highlight local landscapes, sounds, accents, lifestyles, artists and moods. It can also encourage a new way of looking at the Caribbean, particularly among a younger audience who follow world news via digital platforms.

It’s still too early to accurately measure the impact of the IShowSpeed Caribbean Tour on tourism. On the other hand, this tour can already raise the profile of the Caribbean and feed the curiosity of a global audience. This media exposure can then benefit the territories if it is intelligently relayed by cultural, tourism and media players.

On Saturday March 28, at the Centre Aquatique Pierre Samot in Le Lamentin, the CARIFTA Aquatics Championships 2026 press conference was more than just an information meeting. Over the course of an hour and a half, organizers, athletes and partners presented much more than just the sporting program: from April 3 to 8, Martinique will host the 39th edition of the Caribbean’s leading junior aquatic event, ten years after the first edition was so memorable. Twenty-four nations. Three disciplines. A home territory that knows it.

A bid driven by collective memory

In 2024, at the Caribbean Aquatics Association Congress held in the Bahamas, two bids were put forward to host the 2026 CARIFTA Aquatics Championships: Saint Lucia and Martinique. The vote was clear-cut: some thirty votes for Martinique, ten for Saint Lucia.

Behind this result is a story. The 2016 edition, the first ever to be held on home soil, left its mark on the minds of all those who were there: coaches, delegation leaders, officials. In 2024, when it came time to vote, many still remembered that week.

"It was a beautiful edition, and one that will always be remembered."

CARIFTA Aquatics Championships 2026
CARIFTA Aquatics Championships 2026

The other factor was more concrete: Sainte-Lucie did not yet have its own pool. Martinique, on the other hand, can count on the Centre Aquatique Pierre Samot in Le Lamentin, with its ten-lane Olympic pool, 800-seat grandstand and 25-meter warm-up pool. One of the best facilities in the Caribbean.

The organization also emphasized its capacity to welcome delegations from outside the basin, with several accommodation solutions mobilized in the south of the island, supplemented by other structures if necessary. This logistical aspect, rarely secondary in this type of event, reinforced the credibility of Martinique’s bid.

CARIFTA Aquatics Championships 2026
CARIFTA Aquatics Championships 2026
CARIFTA Aquatics Championships 2026
CARIFTA Aquatics Championships 2026

Three disciplines, 24 nations, a demanding format

The CARIFTA Aquatics Championships 2026 will bring together 24 countries: 21 English-speaking Caribbean nations, plus Martinique, Guadeloupe and Guyana. The swimming races will take place over four days: heats in the morning, finals in the afternoon, from Saturday April 5 to Tuesday April 8. Artistic swimming gets underway on Monday during the lunch break, with solos followed by technical events. The duets and teams round off the program on Wednesday morning. On the same Wednesday, the open water event takes place over five kilometers in the Anses d’Arlets.

Competitors: Benjamins (11-12 years), Minimes (13-14 years), Cadets (15-17 years) do not enter as individuals. They are national selections, with the best swimmers from each territory. To enter the Martinique selection, swimmers must satisfy a time grid established over the previous two seasons, which only selects swimmers capable of reaching the finals.

CARIFTA Aquatics Championships 2026

In the minds of the organizers, selection is based on a simple logic: to score points, you have to enter the final, and to enter the final, you have to be among the top eight times in the morning heats. In other words, the swimmers selected are supposed to have a level that enables them to play a real role in the competition, and not just participate.

The Martinique delegation at the CARIFTA Aquatics Championships 2026 has 61 swimmers: 36 in racing, 12 in open water, five of whom also race, and 18 in artistic swimming. The team is led by five captains: Jean-Naël Zozime and Maxime Auguste-Charlery for boys’ racing (15-17 age group), Cyrielle Manin and Sayanne Guivissa for girls’ racing, and Nohemy Marajo for artistic swimming.

Water as starting point and destination

When asked how he got started, Jean-Naël Zozime, captain of the boys’ selection, answers straightforwardly: “I was introduced to swimming so that I wouldn’t drown. Cyrielle Manin, captain of the girls’ selection, tells much the same story: she almost drowned as a child, and that’s what led her to learn to swim.

CARIFTA Aquatics Championships 2026
Cyrielle Manin

These two testimonies, heard just a few minutes apart, say something important about this territory. Two young Martiniquans, initially frightened by the sea, who are now representing their island against twenty-three Caribbean nations. This is more than just a sporting achievement.

"Swimming is a tough sport. You can't expect it to be easy, but with a lot of perseverance, anyone can do it."

CARIFTA Aquatics Championships 2026
Jean-Nael Zozime

Nohemy Marajo, artistic swimming captain, has been practicing for ten years a discipline that the public still knows little about. She explains it concretely: learning choreographies on dry land, rehearsing them in the water, controlling your breathing under the surface while your legs draw figures above. It’s a sport that’s as technically demanding as it is physically demanding, and has as much to do with ballet as it does with endurance.

"You have to know how to endure, how to save every last breath to finish the choreography."

CARIFTA Aquatics Championships 2026
Nohémy Marajo

The conference of the CARIFTA Aquatics Championships 2026 also pointed out that artistic swimming is still a confidential discipline in the Caribbean, due to the infrastructure it requires and the level of preparation required. It requires three-dimensional work and very thorough technical preparation, as well as the support of outside professionals, particularly in dance and gymnastic preparation. For the supervisors, the challenge of CARIFTA is twofold: to support those who are already practising and to encourage new vocations.

What the coaching team observes in these youngsters is a constant: they train, take their exams, compete at weekends, and do it all over again. “Generally, swimmers perform well in their studies too, because they’ve worked on this rigor on a daily basis.” What you learn in the pool also applies elsewhere, and the organizers insist on this daily requirement: it’s not enough to qualify, you have to be able to show up on the day, in a sport where regularity and discipline count as much as talent.

Medals from the hands of the island

The way an event rewards its champions often says a lot about what it stands for. At the CARIFTA Aquatics Championships 2026, the medals were made in Martinique from noble woods: pearwood for gold, mao bleu for silver, mao ghani for bronze. A craftsman from the Nord-Atlantique region produced them, Joseph Galliard signed the engravings, and a local seamstress made the pouches in the three colors of the Martinican flag.

CARIFTA Aquatics Championships 2026

The initiative was spearheaded by the event’s godmother, Coralie Balmy, a former top-level swimmer who had taken part in the CARIFTA four times in her career. An eco-responsible and identity-affirming initiative, hailed as a first on the Caribbean scale.

Every Caribbean athlete who reaches the podium at the CARIFTA Aquatics Championships 2026 will leave with a piece of Martinique, a unique medal made by local craftsmen, unlike any other.

Nohémy Marajo
Coralie Balmy

The conference also specified that trophies would accompany these awards, and that the medals had yet to receive their lanyards before the competition opened. Here too, the aim is clear: to make each award a sporting, local and symbolic object.

CARIFTA Aquatics Championships 2026
CARIFTA Aquatics Championships 2026

A week that mobilizes the whole territory

The CARIFTA Aquatics Championships 2026 won’t just be played out in the pools. Between 1,500 and 1,800 people are arriving in Martinique: swimmers, staff and families spread out over several hotels in the south of the island. Every day, around 150 volunteers ensure the smooth running of the event: former swimmers, parents, locals who sometimes have no direct connection with swimming, but who wanted to get involved.

Among them, the officials play a decisive role: some 26 officials from the Caribbean will reinforce the Martinique officials, bringing the number of people around the pool to around fifty for each morning and afternoon meeting. In addition, there will be first-aid attendants, reception teams, people in charge of awards, delegation escorts and areas open to the public.

CARIFTA Aquatics Championships 2026

Welcoming delegations to the CARIFTA Aquatics Championships 2026 was also thought through in detail. They all had to arrive on April 2, at different times of the day, sometimes very early in the morning, sometimes late at night. In conjunction with the transport company and SAMAC, a precise plan was drawn up at the airport to ensure smooth exits, transfers to buses and settling into accommodation, with particular attention paid to meals depending on the time of arrival.

The opening ceremony of the CARIFTA Aquatics Championships 2026, on Friday April 3 at the Georges Gratiant stadium, is free and open to all: 2,800 seats to fill. The group “Nou Pa Sav” will accompany the parade of delegations. On Saturday, April 4, Les Hommes d’Argile will be on hand as the delegations arrive on site, offering a strong cultural backdrop intended as a symbolic first encounter with Martinican identity. Throughout the week, Martinican cultural groups will be on hand to ensure that visitors leave with a living image of the region, not just competition results.

The CARIFTA Aquatics Championships 2026 ceremony is scheduled to take place from 4 to 6 p.m., and will be broadcast on a giant screen, as well as relayed by media partners and via YouTube for wider distribution in the Caribbean. The ambition is clear: to make Martinique the center of the Caribbean for the duration of the event.

In addition to sport, the organizers of the CARIFTA Aquatics Championships 2026 also have an economic and cultural objective. Bringing in up to 1,800 people means filling accommodation, generating consumption, encouraging car rentals and putting the hotel and restaurant sectors to work. It’s also a way of showcasing Martinique’s culture, notably through the entertainment planned for the opening ceremony and the arrival of the delegations.

CARIFTA Aquatics Championships 2026
CARIFTA Aquatics Championships 2026

The open water event at Anses d’Arlets also serves as a reminder that the sea is a living, fragile environment that deserves protection. The association’s representative at the conference sums up its mission simply: “learn to swim to discover the seas and protect them.”

This educational dimension goes beyond drowning prevention. It also touches on the appropriation of water by the people of Martinique, the discovery of the discipline by the youngest and the broader desire to reinforce the region’s aquatic culture in the long term.

An assertive island

A phrase uttered at the end of the conference sums up the general mood: “We’re ready, and we’ll make the CARIFTA Aquatics Championships 2026 a collective success and a great source of pride for our region.”

What the delegations take away with them on the evening of April 8 is more than just a ranking. It’s an image of Martinique, a territory that knows how to welcome, organize and assert its identity. For six days, the whole Caribbean will be there. It’s up to Martinique to show what it can do.

CARIFTA Aquatics Championships 2026
CARIFTA Aquatics Championships 2026

But the organizers of the CARIFTA Aquatics Championships 2026 also want to leave their mark after the event. The Ligue de Natation de Martinique ended the 2024-2025 season with some 2,540 members, around ten affiliated clubs and, generally speaking, 7 to 8 clubs involved in competition. With this in mind, the CARIFTAs are not intended as a parenthesis, but rather as a possible catalyst to encourage vocations, boost membership and establish swimming as a permanent fixture on the Martinique sports scene.

The organizers of the CARIFTA Aquatics Championships 2026 have also chosen not to reproduce the large village of 2016. In 2026, the activities surrounding the competition are to be more focused, with one day in particular being highlighted, in order to concentrate energy and attendance rather than scattering the highlights.

The CARIFTA Aquatics Championships 2026 is the 39th edition of the Caribbean’s leading junior aquatic event, held in Martinique from April 3 to 8. Twenty-four nations are taking part in racing, artistic and open water swimming, in categories ranging from 11 to 17 years of age.

The swimming race and artistic swimming events take place at the Centre Aquatique Pierre Samot in Le Lamentin. The 5-kilometer open water event takes place in Anses d’Arlets on Wednesday April 8.

Tickets are available on cariftamartinique2026.com and on the Ligue de Natation de Martinique social networks. Prices: €10 in the morning, €20 in the afternoon for adults, 4-day pass at €125. The opening ceremony at the Georges Gratiant stadium is free of charge.

Twenty-four countries are taking part: 21 English-speaking Caribbean nations, plus Martinique, Guadeloupe and Guyana.

The Martinique squad is led by five captains: Jean-Naël Zozime and Maxime Auguste-Charlery for boys’ racing, Cyrielle Manin and Sayanne Guivissa for girls’ racing, and Nohemy Marajo for artistic swimming.

On Saturday March 14, 2026, the Hotel de l’Assemblée de la CTM in Fort-de-France hosted the 6th edition of the Caribbean Business Cruise (CBC). Organized by Isanaja Consulting in partnership with Martinique Développement this economic morning brought together Caribbean entrepreneurs from Guadeloupe, Saint Lucia and Antigua & Barbuda to work towards a common goal: to turn the Caribbean into a concrete area of economic cooperation.

A business cruise, a pioneering concept in the Caribbean

The Caribbean Business Cruise is no ordinary networking event. Created in 2019 by Isabelle Adelis Flandrina, founder and CEO of Isanaja Consulting, the Caribbean Business Cruise is presented as the first Caribbean business cruise. The concept is to enable business leaders to meet aboard a ship, away from busy schedules, to build real business relationships.

"Together with my husband, we created the first edition of the Caribbean Business Cruise in 2019, which was originally founded to enable business leaders to go on mission with their families."

Caribbean Business Cruise
Isabelle Adonis Flandrina

In six years, Caribbean Business Cruise has evolved to include an increasingly structured economic dimension. Caribbean Business Cruise 6 now boasts a partnership agreement with the Organization of Eastern Caribbean States (OECS), making Isanaja Consulting one of the few private French companies to hold this partnership, according to its founder. This recognition opens up access to an English- and Spanish-speaking network that Martinique is still struggling to exploit to the full.

Martinique as a host and investment destination

The Caribbean Business Cruise kicked off with a speech by Alexandre Ventadour, territorial councillor at the Martinique Assembly and President of Martinique Développement. His message: Martinique isn’t waiting for investors, it’s getting ready to receive them.

"Our Martinican companies are here to showcase what Martinique can do best."

Caribbean Business Cruise
Alexandre ventadour

Yann Yala also of Martinique Développement, gave an economic overview of the region: GDP in excess of €10 billion, with growth of around 1%, per capita GDP of €29,000, a population of 356,000, and a trade balance that is largely in deficit, with a coverage rate of around 20% by 2025. Three sectors have been identified as priority development drivers: tourism (6% of GDP, €600 million in annual sales), renewable energies and the digital economy.

Caribbean Business Cruise
Yann Yala

With this diagnosis in mind, the question of export support became central. Martinique Développement focuses on attractiveness and installation support, while the Martinique Chamber of Commerce and Industry (CCIM) has taken over responsibility for exports, notably via the Caribbean Trade Facilitation Team. Stéphanie Pujar, project manager for Caribbean cooperation at the CCIM, presented this bilingual (French and English) program, which supports companies from Martinique, Guadeloupe and Guyana in their export development.

"International business support is truly a tailor-made service. Every company has its own project, so every company also has services that suit it."

Caribbean Business Cruise
Stephanie Pujar

French companies can benefit from grants from the French Ministry for Overseas France covering between 50% and 75% of the cost of international assignments. It’s a little-known lever that’s regularly highlighted at this type of event.

Caribbean entrepreneurs in search of partners

Caribbean Business Cruise 6 gave a dozen companies the opportunity to present themselves in two minutes, before getting down to B2B business. A deliberately tight format to get straight to the point.

Among the English-speaking participants, Celia Samuel representative of Go To Enterprise (Antigua & Barbuda) and board member of the Antigua Chamber of Commerce, was back for the second year running. She distributes wholesale food products: fruits, vegetables, meats, agro-processed products, from producer to end customer, and is looking for manufacturers wishing to export to the English-speaking Caribbean.

"I am passionate about working with other Caribbean islands and other Caribbean companies. Time waits for no man. So if you see an opportunity, jump on it. "

"I'm passionate about working with other Caribbean islands and companies. Time waits for no one. So if you see an opportunity, seize it."

Her testimonial is a concrete illustration of the value of the Caribbean Business Cruise: during the previous edition, she forged a relationship with a producer in Grenada, and is now the exclusive distributor of his brand in Antigua, with prospects for expansion to other islands.

Chantal Alexander, General Manager of Abby’s Exotic Blends (Saint Lucia), was presenting a range of preservative-free agro-processed products based on plantain, breadfruit, sweet potato and green banana, potato chips, confectionery and rum punches, and was looking for distributors or production partners.

On the Guadeloupe side, the sectors represented covered a broad spectrum: cybersecurity with CyberCorsair (Jérémy Benallal) water and renewable energy engineering with Prest’eau Caraïbes (Luigi Apoari), management consulting with Auxiliary Being (Franciane Morvany), software and digital training with ISP Informatique and cultural and tourist development with the association Fout Gwada Bel (Leslie Morvany). Guadeloupe’s Chambre des Métiers de l’Artisanat was also on hand to promote its Artisans Pays de Guadeloupe label and explore synergies with its counterparts in Martinique.

A mindset to build

Isabelle Adelis Flandrina was keen to point out a reality with which the room is familiar: French-speaking and English-speaking entrepreneurs don’t arrive at the same meetings with the same frame of mind.

On the English side, when they go there, they go there to do business. Clearly, if they come to meet you, it's to find out if you can meet their demand."

This difference in entrepreneurial culture runs like a thread through the successive CBCs. This year, the Martinique and Caribbean delegations were more cautious than expected: the founder refers in particular to the Caribbean geopolitical context linked to US policies and its impact on regional business dynamics. A Haitian delegation, initially scheduled, was unable to join the event for logistical reasons.

Despite these absences, the Caribbean Business Cruise 2026 confirmed the usefulness of these regional meetings. The B2B exchanges that followed the presentations, in the Assembly hall, materialized what the CBC seeks to provoke: real connections between players who, geographically close, do not spontaneously cross paths.

Digicel Business a partner of the event, emphasized through the voice of its Administrative and Financial Director René Klock the importance of this type of initiative in strengthening the regional economic fabric around Caribbean VSEs and SMEs.

The 7th edition of the Caribbean Business Cruise is already on the cards, with organizers hoping for a larger Martinique delegation on board.

Caribbean Business Cruise
René Klock

The Caribbean Business Cruise (CBC) is the first Caribbean business cruise, created in 2019 by Isanaja Consulting. Each year, it brings together business leaders from all over the Caribbean – French, English and Spanish speakers – for B2B exchanges and regional partnership opportunities. The 6th edition was held on March 14, 2026 in Fort-de-France, Martinique.

Martinique boasts a GDP of over 10 billion euros, a largely service-based economy and identified growth sectors: tourism, renewable energies and digital technology. Martinique Développement and the Martinique Chamber of Commerce and Industry offer tailor-made support for setting up and exporting, with grants covering 50-75% of the costs of international missions for French companies.

The 6th edition of the Caribbean Business Cruise in Fort-de-France brought together companies in five sectors: agro-processing (Abby’s Exotic Blends, Saint Lucia), cybersecurity (CyberCorsaire, Guadeloupe), water and environmental engineering (Prest’eau Caraïbes, Guadeloupe), distribution and international trade (Go To Enterprise, Antigua), and business training and support.

Since October 25, Antigua and Barbuda has been living to the rhythm of the ceremonies, concerts and popular initiatives marking the 44ᵉ anniversary of its independence, acquired on November 1ᵉʳ 1981.
Under the theme “Solid – Stable – Soaring”, the archipelago is highlighting its political stability, the solidity of its institutions and the ambition to pursue its economic and cultural expansion.
Until November 3, ten days of festivities structure a dense program where youth, memory and creation meet.

A message of unity and trust

The Antigua and Barbuda Festivals Commission (ABFC), organizer of the celebrations, wanted a theme that was both sober and meaningful. “Solid – Stable – Soaring” expresses the continuity of a country anchored in its values while looking to the future.
Forty-four years after proclaiming its independence, Antigua and Barbuda has a clear objective: to consolidate its foundations and encourage young people to take part in its development.

The first days of the program have already mobilized schools, choirs and local communities. The National Schools’ Panorama, held on October 25 at the Antigua Port Authority, opened the series of events. The Independence Church Service, the following day, brought together religious leaders and citizens around a message of gratitude and solidarity.
National Heroes Day, on October 27, honored the country’s great figures at the Wreath-Laying Ceremony in Heroes Park, a symbol of recognition for those who have shaped the nation.

Antigua-et-Barbuda
©Antigua Carnival
Antigua-et-Barbuda
©Antigua Carnival
Antigua-et-Barbuda
©Antigua Carnival

Youth at the heart of the celebrations

This year’s program places particular emphasis on youth, considered to be the driving force behind national progress. The National Youth Rally, held on October 30 at Sir Vivian Richards Stadium, brought together hundreds of students from all over the country.
Songs, parades, sports and artistic performances illustrated the theme of independence and the role of new generations in building the future of Antigua and Barbuda.

The Festival of Choirs, held on October 28 at St. Anthony’s Secondary School, was another reminder of the importance of transmission. The voices of students, teachers and community choirs symbolically united the two islands in a single breath of cohesion.

Antigua-et-Barbuda
©Antigua Carnival
©Antigua Carnival
©Antigua Carnival
Antigua-et-Barbuda
©Antigua Carnival

Culture, stage and commitment

The 2025 celebrations also mark the 20th anniversary of the National Youth Theatre, which presents a new creation, “Wadadli Roots”, tracing the links between generations and the contemporary realities of Antiguan society.
This production, hailed for its artistic quality, is in line with the Ministry of Culture’s ongoing efforts to support emerging talent.

One of the most eagerly awaited events was the return of the Independence Calypso Competition, held last night at Jack Idle. Calypso, the emblematic genre of the English-speaking Caribbean, has served as a social mirror for decades. Through their lyrics, the artists deliver a lucid and often ironic look at the transformations of Antigua and Barbuda, between national pride and everyday realities.

Another cultural highlight was the presentation of “Unchartered Waters” by Team Antigua – Island Girls, a group renowned for their sporting achievements and youth initiatives. Their artistic creation, presented at the John E. St. Luce Building, illustrates the values of courage, endurance and solidarity so dear to the people of Antigua.
These initiatives confirm the vitality of the local artistic landscape and the place of women in the public sphere.

Antigua-et-Barbuda
©Antigua Carnival
Antigua-et-Barbuda
©Antigua Carnival

Tribute to Burning Flames

One of the highlights of this 44ᵉ edition will undoubtedly be the tribute paid to legendary band Burning Flames.
To mark their 40ᵉ anniversary, one of Potters’ main thoroughfares was renamed Burning Flames Highway, a symbolic gesture that links music with collective memory.
On November 3, the road will host a “Highway Traffic Jam”, a closing concert featuring a mix of the band’s old and new rhythms.
Burning Flames has embodied the creativity of Antigua and Barbuda for four decades, and its influence continues to leave its mark on the Caribbean scene.

National holiday and ceremonies on November 1ᵉʳ

This November 1ᵉʳ, official Independence Day, celebrations stretch between Barbuda and Antigua.
The day begins with the Flag Ceremony in Barbuda, followed by the National Food Fair and the grand Independence Ceremonial Parade & National Awards Ceremony at Sir Vivian Richards Stadium.
The parade, broadcast on local media, brings together defense forces, schools, associations and district representatives. It symbolizes the cohesion between institutions and civil society.

In the aisles of the stadium, Food Fair stands showcase national gastronomy: seafood, traditional dishes and contemporary creations testify to local know-how.
Producers and restaurateurs contribute to this promotion of a culinary identity that Antigua and Barbuda defends as a pillar of its heritage.

Antigua-et-Barbuda

A forward-looking archipelago

In 2025, commemorations are not limited to a simple patriotic sequence.
They reflect Antigua and Barbuda’s ability to reconcile its history and its ambitions. Activities ranging from school choirs to calypso stages all share a common goal: to assert cultural sovereignty, encourage civic participation and maintain intergenerational cohesion. Political stability and economic growth, mentioned in the official theme, find a concrete echo in popular mobilization.

As the festivities continue until November 3, the archipelago’s image is one of unity and confidence.
Antigua and Barbuda’s forty-four years of independence are thus written as a demonstration of continuity: a solid, stable nation resolutely looking to the future.

The Organization of Eastern Caribbean States (OECS) has taken another step forward in its commitment to sustainable development by signing a memorandum of understanding with the International Solar Alliance (ISA). The agreement was signed in Santiago, Chile, at the seventh meeting of the ISA Regional Committee for Latin America and the Caribbean, held from August 4 to 6, 2025.

More than just a technical document, it embodies a collective vision: to accelerate the energy transition of small island states thanks to solar energy, and reduce dependence on costly fossil fuel imports.

OECS: a central player in the Eastern Caribbean

Created in 1981, the OECS currently has eleven members, including six independent states: Antigua and Barbuda, Dominica, Grenada, Saint Kitts and Nevis, Saint Lucia and Saint Vincent and the Grenadines. This regional organization plays a fundamental role in economic integration, shared governance and the coordination of public policies in strategic areas such as education, health, climate and energy.

The signing of this protocol with the ISA is part of a wider strategy to strengthen the economic and environmental resilience of a region particularly exposed to the effects of climate change, devastating hurricanes and volatile energy prices.

OECS
©OECS

The strengths of the International Solar Alliance

The ISA, founded in 2015 on the initiative of India and France, today brings together 124 member states on four continents. It positions itself as a gas pedal of the solar transition, offering innovative financing, technical support and capacity-building programs. Its expertise is particularly valuable for countries in the South, which have to reconcile economic development with climate imperatives.

Under the agreement, ISA undertakes to :

  • ✅ promote solar energy in member states,
  • ✅ mobilize public and private funds via the World Solar Fund and other climate finance instruments,
  • ✅ strengthen local skills through Solar Technology Application Resource Centers (STAR-C).
OECO

Action-oriented cooperation

For the OECS, the agreement signed with the ISA goes beyond mere institutional cooperation. It aims to achieve concrete results:

  • ✅ develop solar projects capable of reducing dependence on diesel,
  • ✅ facilitate access to financing for governments and businesses alike,
  • ✅ create skilled jobs in green industries,
  • ✅ pool solar equipment purchases to lower costs.

This strategy is perfectly aligned with the “Decade of Sustainable Energy” launched by the OECS for the period 2025-2035. The objective is clear: to make solar energy a cornerstone of the economic and social development of member states.

OECO
©OECO

The specific challenges of small island states

OECS member countries belong to the category of Small Island Developing States (SIDS). Their vulnerability is manifold:

  • Geographical, because hurricanes and extreme weather can destroy energy infrastructures in a matter of hours;
  • financial, since access to international credit remains limited due to the small size of their economies;
  • structural, with heavy dependence on fossil fuel imports that weigh heavily on national budgets and trade balances.

Kerryne James, Minister for Climate Resilience and Co-Chair of the ISA Regional Committee for Latin America and the Caribbean, emphasized this point: “We need to recognize that access to finance for the energy transition remains a major challenge for SIDS.”

A regional center of excellence for solar energy

One of the most innovative aspects of this cooperation is the creation of a Regional Center of Excellence for Solar Energy. This will be used to develop local expertise, promote knowledge sharing and set up training programs tailored to Caribbean realities.

According to Ashish Khanna, Managing Director of the ISA, this initiative will also leverage digital innovations: “By promoting group purchasing of solar energy through digital bidding platforms, we will improve efficiency, reduce costs and attract large-scale private investment.”

A long-term vision for the Caribbean

For Dr Didacus Jules, Director General of OECS, the agreement signed is not just about energy. It is a truly strategic investment in the resilience and economic independence of the region. By transforming the energy sector, the OECS intends to offer its citizens a better quality of life, while reducing greenhouse gas emissions.

The Decade of Sustainable Energy (2025-2035) thus marks a turning point: solar energy is no longer seen as just another option, but as a pillar of the economic and social future of the islands of the Eastern Caribbean.

OECS as regional leader

By signing this agreement with the International Solar Alliance, the OECS confirms its role as a leader in the Caribbean energy transition. By focusing on solar energy, it is charting a credible course towards greater resilience, independence and prosperity for its member states. Beyond the technical aspect, this partnership embodies an ambition: to enable small island states to transform their vulnerability into an asset, by becoming laboratories for sustainable solutions on a global scale.

Antigua Carnival 2025 doesn’t just occupy a place on Antigua and Barbuda ‘s cultural calendar: it embodies a collective memory, a moving heritage and a powerful showcase for Caribbean realities. From July 25 to August 5, this year’s Itz A Vibe combines artistic excellence, historical significance and popular intensity. Twelve days in which an entire island takes center stage, carried by the echo of emancipation and the vitality of a creation that refuses to be erased.

A carnival born of freedom

The origins of Antigua Carnival 2025 go back to a founding moment: August 1, 1834, the date of the abolition of slavery in the British colonies. In Antigua, freedmen spontaneously went out to celebrate their freedom. This popular outburst, rooted in the streets and music, is the foundation of Carnival as it is organized today.

In 1957, Carnival became an official event, replacing the Old Time Christmas Festival. This marked a move towards modern tourism, while retaining traditional elements such as steel bands, satirical characters like John Bull, and Scottish-influenced Highland Fling dancing. This hybridization of cultural resistance and festive reinvention remains the festival’s DNA.

Antigua Carnival 2025
©antiguaobserver

A 2025 program structured around key milestones

Antigua Carnival 2025 opens with a series of pre-events on July 13, including Aunty Claudette’s Kiddies Party, in tribute to Claudette “CP” Peters’ 25-year career. The Calypso Monarch and Party Monarch semi-finals on July 17 and 18, and the Queen of Carnival election on July 20, will set the tone for a highly anticipated edition.

The official Antigua Carnival 2025 week kicks off on July 25 with Face Off, a musical clash between Asa Banton and Tian Winter in Carnival City. On July 26, the popular T-Shirt Mas will transform the streets of St. John’s into a huge parade of textile creativity.

Antigua Carnival 2025
Antigua Carnival 2025
Antigua Carnival 2025
Antigua Carnival 2025

July 30 marks the 40th anniversary of the legendary group Burning Flames, whose influence extends beyond Antigua’s borders. The following day, three major events will take place simultaneously: the Drink Till Ya Weak Boat Cruise, the Caribbean Melting Pot and Watch Night, a cultural vigil organized at the Botanical Gardens.

August 1, Emancipation Day, will be marked by the Calypso Monarch final. On August 2, three events will take place: RISE at Sir Vivian Richards Cricket Stadium, Carnival Dreamz in Hodges Bay, and Panorama, the great steel band meeting. On August 3, D’Breakfast Fete at Splash Antigua and Party Monarch will bring the musical intensity to a close.

Finally, August 4 and 5 are the climax of the festival. J’ouvert kicks off at dawn on Monday, followed by the Monday Mas Parade. The following day, the Parade of Bands parade will offer a final flamboyance in costume, before the traditional Last Lap through the streets of the capital.

Antigua Carnival 2025
Antigua Carnival 2025
Antigua Carnival 2025
Antigua Carnival 2025
Antigua Carnival 2025
Antigua Carnival 2025

Three important cultural anniversaries

This year, Antigua Carnival 2025 celebrates three major figures in its musical heritage. The 80th anniversary of Hell’s Gate Steel Orchestra, founded in 1945, will be honored. Antigua’s oldest steel band was recently hailed as Steelband of the Year at the National Music Awards 2024. In February 2025, the orchestra gave a remarkable performance in Parham Town, blending gospel and classical music.

Burning Flames, a veritable soca monument, celebrates its 40th anniversary. Founded in 1984 by the Edwards brothers, they have made a name for themselves with iconic tracks such as Workey Workey and Stiley Tight, which have marked past editions of the carnival.

Finally, singer Claudette “CP” Peters celebrates 25 years on stage. Renowned for her vocal power and longevity, she embodies the evolution of soca in Antigua, between roots and audacity.

Antigua Carnival 2025
Antigua and Barbuda Tourism Live2
Antigua Carnival 2025
©Antigua and Barbuda Tourism Live
Antigua Carnival 2025
©Antigua and Barbuda Tourism Live

A strong economic impact

For the authorities, Antigua Carnival 2025 is not just a cultural event. It’s also a major economic driver. According to the Minister of Creative Industries, Daryll Matthew, Carnival generates a massive influx of tourists, with hotel occupancy exceeding 90% during the period.

Government investments, estimated at over 5 million US dollars, cover logistics, communications, artistic fees and support for local service providers. From the catering sector to the fashion industry and artisans, the spin-offs are palpable at every level.

Antigua Carnival 2025 also acts as an indirect economic catalyst. Agriculture, transport and related services benefit from the multiplier effect of Carnival tourism. Tourism Minister Charles Fernandez insists that visitors come not only for the official events, but also for the quality of the welcome and the human encounters.

Antigua Carnival 2025
©Antigua and Barbuda Tourism Live

A reinforced transportation and accessibility strategy

Faced with increased demand, several airlines have adapted their offer. American Airlines has added special flights from Miami between July 25 and 28. Caribbean Airlines will operate a dedicated route from Toronto on July 31. Regional carrier LIAT 20 is offering a 25% discount on its fares to Antigua between July 13 and August 12, provided the code VIBE25 is used.

In addition, Frontier Airlines has reopened its weekly service between San Juan (Puerto Rico) and Antigua’s V.C. Bird International Airport since February 2025, strengthening access from the continental USA.

Ahead of Antigua Carnival 2025, a promotional campaign was carried out in Trinidad and Tobago, Antigua’s main Caribbean market. This initiative, led jointly by the Tourism Authority and LIAT 20, aimed to stimulate last-minute bookings through a series of media events and travel agency presentations.

Antigua Carnival 2025
©Antigua and Barbuda Tourism Live

A deep-rooted event, constantly renewed

Antigua Carnival 2025 combines historical roots with ongoing reinvention. While it draws its inspiration from the history of emancipation, it never ceases to redefine itself to the rhythm of generations, musical movements and economic stakes.

With its dense program, the richness of its heritages and the logistical resources deployed to welcome visitors, this edition is a key event in the Caribbean cultural calendar. Every year, this event is much more than just a celebration: it’s an affirmation of identity, a local economy on the move, and a collective memory written in music and dance steps.

From July 6 to July 08, 2025, Montego Bay will vibrate to the rhythm of the 49th CARICOM Summit, where the Heads of State and Government of member countries will meet to discuss the major challenges facing the region. Chaired by Andrew Holness, Prime Minister of Jamaica, the atmosphere at this year’s summit is both solemn and charged with urgency, as each delegation has come with high expectations in terms of food security, economic resilience, the Haitian crisis and, above all, the overhaul of regional logistics.

The corridors of the Montego Bay Convention Centre are buzzing with strategic conversations, while plenary sessions alternate with thematic workshops, giving each territory the chance to make its voice heard.

A demanding regional context

Right from the opening of the 49th CARICOM Summit, the tone was set: the Caribbean is going through a pivotal period. Successive speeches by representatives from Barbados, Trinidad & Tobago, Saint Lucia and Dominica highlighted the reality of logistical disruption, dependence on costly air transport and the fragility of supply chains. The debates were lively, with each head of delegation insisting on the need for concrete and immediate solutions. Behind-the-scenes exchanges testify to a shared determination to make this summit a decisive moment for the region.

49th CARICOM Summit
©CARICOM

The priorities of the Jamaican presidency

In his inaugural address, Andrew Holness reiterated the importance of strengthening cooperation and diversifying trade, while stressing the need for rapid responses to security and climate issues. His call for collective mobilization did not go unheeded: the 49th CARICOM Summit featured a series of round-table discussions on regional peace, the pooling of resources and the role of young people in building shared prosperity.

49th CARICOM Summit
Andrew Holness, chairman of CARICOM. ©CARICOM
49th CARICOM Summit
©Andrew Holness, chairman of CARICOM. ©CARICOM

Mia Mottley: a plea for logistics transformation

One of the highlights of the 49th CARICOM Summit was the address by Mia Mottley, Prime Minister of Barbados. With eloquence applauded by all participants, she painted a lucid picture of the logistical shortcomings holding back Caribbean development. Her voice, firm and poised, resonated in the auditorium as she spoke of the need for a “regional freight revolution”, stressing the urgent need to democratize transport and restore the sea to its historic role as a link between islands.

49th CARICOM Summit
Mia Mottley. ©CARICOM

Concrete proposals for regional freight

Mia Mottley was not one to rest on her laurels. She announced that two CARICOM member states are in advanced negotiations to acquire cargo aircraft, an initiative she believes will help to fluidify trade and guarantee the supply of essential goods. She also mentioned the expected presentation of a private-sector-led regional ferry project, which could revolutionize connectivity between the islands. These announcements, made at the heart of the 49th CARICOM Summit, were greeted with thunderous applause, a sign that the logistics issue is at the heart of our collective concerns.

49th CARICOM Summit
Mia Mottley. ©CARICOM

Political will at the heart of change

Mia Mottley took advantage of her platform to point out that the success of these projects depends above all on the political will of leaders. She fondly evoked memories of the Federal Maple and Federal Palm, symbols of a time when the sea united the peoples of the Caribbean. Her plea, echoed in several sessions of the 49th CARICOM Summit, found particular resonance with the delegations, who recognized the need to overcome institutional inertia to build a modern, resilient regional logistics system.

49th CARICOM Summit
Mia Mottley. ©CARICOM
49th CARICOM Summit
Mia Mottley. ©CARICOM

The concrete contributions of the 49th CARICOM Summit for member territories

Food security and trade fluidity

Food security was one of the key topics discussed at the 49th CARICOM Summit. Participants emphasized that the establishment of new sea and air links, such as those mentioned by Mia Mottley, will ensure a steady supply of agricultural produce and essential goods. The exchange of best practices between the Ministers of Agriculture and the Economy testifies to a shared desire to optimize logistics circuits and strengthen the food sovereignty of each territory.

Strengthening economic integration and resilience

Discussions on economic integration have highlighted the importance of pooling resources and diversifying trading partners. The 49th CARICOM Summit’s announcements of public and private investment in regional freight pave the way for enhanced cooperation, enabling member territories to better withstand external shocks, whether economic, health-related or climatic. The participants agree that this edition represents a crucial milestone on the road to shared prosperity.

Outlook for youth and innovation

Throughout the workshops, Caribbean youth and technological innovation took center stage. The initiatives presented, whether in training programs, student mobility or support for entrepreneurship, illustrate the determination of leaders to prepare the next generation and give young people the means to become part of the regional dynamic. These perspectives, discussed in depth at the 49th CARICOM Summit, point to new, concrete opportunities for young people.

49th CARICOM Summit

The 49th CARICOM Summit, catalyst for a new regional era

In Montego Bay, the 49th CARICOM Summit continues in a studious and determined atmosphere. Led by the likes of Mia Mottley and Andrew Holness, the region is taking a decisive step towards modernizing its infrastructure and deepening its integration. The discussions, rich and sometimes passionate, bear witness to a collective determination to transform challenges into opportunities and build a sustainable future for all the people of the Caribbean.

📸 Photo gallery: relive the highlights of the opening ceremony ©CARICOM

49e Sommet de la Caricom
49e Sommet de la Caricom
49e Sommet de la Caricom
49e Sommet de la Caricom
49e Sommet de la Caricom
49e Sommet de la Caricom
49e Sommet de la Caricom
49e Sommet de la Caricom
49e Sommet de la Caricom
49e Sommet de la Caricom
49e Sommet de la Caricom

Richès Karayib met Charmaine Spencer, Regional Director for the Caribbean and Latin America at the Antigua and Barbuda Tourism Authority, at the 43ᵉ edition of the Caribbean Travel Marketplace. At a time when the archipelago is increasingly assuming its role as a regional hub, Charmaine Spencer looks back at the differentiated assets of the two islands, their MICE potential, and ambitions for the months ahead, particularly with the French-speaking Caribbean.

Caribbean Travel Marketplace 2025: a showcase for MICE and regional cooperation

Host the Caribbean Travel Marketplace in 2025 was not insignificant for Antigua and Barbuda. It is a proof of confidence but also a showcase of the island’s capacity to organize large-scale events..

“We want to further penetrate the MICE – Meetings, Incentives, Conferences and Events – market,” explains Charmaine Spencer. “We have the infrastructure, the accommodation and above all the political and private will to make Antigua a benchmark.”

This edition also enabled Caribbean delegations, sometimes absent when the event is held in more costly or remote territories, to get together with less logistical effort.

“We were delighted to welcome our neighbors. This reflects our commitment to strengthening regional cooperation.”

Charmaine Spencer
Charmaine Spencer

Two islands, two complementary experiences

Charmaine Spencer is keen to point out: Antigua and Barbuda are two worlds in one country..

  • ★ Antigua, the liveliest island, stands out for its upscale hotel infrastructure, nightlife, gourmet scene, festivals and bustling marina.
  • ★ Barbuda, more secretive, offers a rare face of the Caribbean: immaculate beaches of white and pink sand, absolute tranquility, immersion in a still wild nature.

“Barbuda is the preserved Caribbean. Antigua is the living, connected Caribbean.”

Charmaine Spencer adds that Barbuda is home to the only only Nobu restaurant in the Eastern Caribbean, proof that luxury can be combined with exclusivity.

Charmaine Spencer
Charmaine Spencer

A destination for all market segments

Between leisure, romantic, family, cultural and business tourism, Antigua and Barbuda wants to assert its versatility.

“We have beaches for every day of the year… even in a leap year, we’ll find one for you!”

The range also includes :

  • the gastronomy (culinary month),
  • l’sporting and cultural events (Sailing Week, Carnival, Art Week),
  • well-being well-being (hiking, spas, yoga retreats),
  • and regional connectivity, in full development.
Charmaine Spencer
Charmaine Spencer
Charmaine Spencer
Charmaine Spencer
Charmaine Spencer

Objective: strengthen ties with the French West Indies

Charmaine Spencer concludes with a clear message: she wants to develop the presence of visitors from Guadeloupe and Martinique in Antigua.

“I want more direct flights. More accessible events for the French West Indies. I want to see you here, experiencing our Carnival, our Art Week, our cuisine, our culture.”

Antigua wants to build air, human and cultural bridges with the French-speaking Caribbean in order to promote inclusive, intra-Caribbean and solidarity tourism. inclusive, intra-Caribbean tourism.

Charmaine Spencer
Charmaine Spencer

Richès Karayib met Geraine Georges, Public Relations Manager at the Saint Lucia Tourist Board, and Dexter Percil, Director of Global Marketing, at the 43ᵉ edition of the Caribbean Travel Marketplace held this year in Antigua. For these two strategic representatives of Saint Lucia tourism, the event is an opportunity to showcase the destination’s strengths, strengthen relations with their international partners, and also to launch their summer calendar and open their arms to the French-speaking Caribbean.

A strategic presence for Saint Lucia

For Geraine Georges, participating in the CHTA Marketplace is essential for promote the Saint Lucia brand and to maintain ties with existing partners while forging new ones.

“This event allows us to ensure the continuity of our relationships, but also to position ourselves in the global tourism space.”

On his side, Dexter Percil, Global Marketing Director, stresses the importance of market intelligence data, trends and insights into travel behavior. These are all elements that will guide Saint Lucia’s destination strategy.

“CHTA also gives us the opportunity to position our accommodation offering, and above all, to launch our summer campaign. “

Saint Lucia
Geraine George
Sainte Lucie
Dexter Percil

A strong delegation and an assertive summer campaign

Saint Lucia came out in force. More than 20 hotel partners were present: Bay Gardens, The Landings, Ladera, Sugar Beach, Ti Kaye, Coconut Bay, Jade Mountain… to name but a few. All with the logistical support from Sunrise Airways providing transfers from Saint Lucia.

This massive presence was also an opportunity to officially launch the “Summer Saint Lucia Style” campaign in Antigua. “Summer Saint Lucia Style a new marketing offensive for summer 2025.

Saint Lucia
Saint Lucia
Saint Lucia
Saint Lucia
Saint Lucia

Flagship events 2025: between local traditions and regional bridges

Saint Lucia relies on a strong attractive summer calendar articulated around three highlights:

🎭 Lucian Carnival – Saint Lucia Carnival

🗓️ 01 – July 23rd, 2025
🎯 Parade, Calypso, Panorama, private parties
📍 Castries and festive areas of the island

A mainstay of the Saint Lucian summer, the Lucian Carnival takes place over several weeks, culminating in a two-day parade. Musical ambience, flamboyant costumes, sound systems and calypso competitions transform the island into a Caribbean party capital.

“We invite the whole Caribbean, and Martinique in particular, to come and enjoy this unforgettable experience.”

Sainte Lucie

🎶 Martinique in Gros Islet – Franco-Creole street party

🗓️ Last weekend of July to early August 2025
🎯 Guest DJs from Martinique (DJ Payo & co), local gastronomy
📍 Gros Islet Street Party, north of Saint Lucia

Original initiative launched in 2024, Martinique in Gros Islet is back again this year. The concept: invite DJs and artists from Martinique to perform in the legendary setting of Saint Lucian street parties.

“The idea is to strengthen ties between French and English-speaking cultures around music, rum and good food.”

🌴 Creole Heritage Month & other highlights

🗓️ From October 2025
🎯 Creole culture, heritage events
📍 All over the island

In addition to summer, Sainte Lucie is preparing rich cultural season in autumn including Creole Heritage Month, the arrival of the Atlantic Rally for Cruisers (ARC) and other events focusing on Creole crafts, language and traditions.

A clear opening to the French-speaking Caribbean

Dexter Percil puts it bluntly: Martinique is a priority. And the objective is clear: to welcome more French-speaking visitors to Saint Lucia by capitalizing on geographic proximity, short flights and intense programming.

“Come for a weekend, a carnival or a concert… We guarantee labis, conchs, and unparalleled hospitality.”

Sainte Lucie
Sainte Lucie

A festive invitation to Caribbean unity

Through the dynamic presence of Geraine Georges and Dexter Percil, Saint Lucia has a dual ambition: to strengthen its international business connections while strengthening its regional links. This is a region where culture, festivities and gastronomy unite. Culture, festivities and gastronomy serve as a link here.

Sainte Lucie
Sainte Lucie

Richès Karayib met with Patrice Simon, Executive Director of the Antigua and Barbuda Hotels and Tourism Association, on the occasion of the 43ᵉ edition of the Caribbean Travel Marketplace. For the first time, Antigua and Barbuda hosted this regional Caribbean tourism summit. A logistical challenge as much as a strong signal for a destination that wants to make its voice heard and strengthen its place in the regional tourism landscape. Interview with a key player in this successful event.

An exemplary host island

Patrice Simon makes no secret of her pride: Antigua & Barbuda has risen to the challenge. Welcome over 9,000 B2B meetings and delegates from all over the Caribbean was a first for this small island nation. Yet nothing was left to chance.

“It was a huge honor to host the Caribbean Travel Marketplace for the first time,” she emphasizes. “We showed that even a small island can host a big event with seriousness and professionalism.”

This success is based on between the private sector and public institutions: the Antigua and Barbuda Hotels and Tourism Association, the Antigua and Barbuda Tourism Authority, and the Ministry of Tourism worked hand in hand, with the support of Minister Charles Max Fernandez. This synergy ensured a smooth organization and an excellent representation of the destination.

Patrice Simon
Patrice Simon

Enhancing the authenticity of Antigua and Barbuda

Far from being content with a classic showcase, the host delegation wanted to more than just its famous beaches..

“Everyone knows the slogan ‘365 beaches, one for every day of the year’,” recalls Patrice Simon. “But we also wanted to show that the richness of Antigua and Barbuda lies in its people, its culture and its cuisine.

The message is clear: the country wants to assert its plural identity beyond postcard images. By hosting the CHTA 2025, the destination also hopes to strengthen its appeal to industry professionals, by focusing on the human and cultural experience.

Patrice Simon

Regional impetus for the future

For Patrice Simon, this event represents a turning point. This is not just a local success, but a signal to the entire Caribbean: small states can also be at the heart of regional strategy.

“The level of exchange, information and collaboration was exceptional. We hope it will inspire other destinations to get involved with the same enthusiasm.”

Patrice Simon is already looking ahead to future editions, and is ready to continue the work already underway, particularly in the field of regional tourism integration.

Patrice Simon

A Caribbean of synergies

Through Patrice Simon’s enthusiasm, a whole vision of Caribbean tourism takes shape: inclusive, rooted in local realities, supported by solid public-private partnerships. CHTA 2025 in Antigua and Barbuda will have marked an important milestone for the island’s visibility, but also for the recognition of the role that each territory can play in the sector’s collective development.

Richès Karayib continues his series of interviews with figures from the Caribbean Travel Marketplace 2025. To be continued…

Patrice Simon